Best Instagram Software in 2019

Think IG isn’t for business? Think again. Research shows that over 600 million people look for new products on the site. The platform has recently added a shopping button tool that makes it easier to sell products and services.

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#1 Buffer

#1 Buffer
Rating 4.2/5

Marketing research shows the timing of posts being published on social account matters. Posts that are seen increase a business’...

  • Easy to use
  • Costless trial version
  • Discount yearly subscription
Starting Price $15

#2 VSCO

#2 VSCO
  • Costless version
  • Low yearly cost
  • Video editing tools
Starting Price $19.99

#3 Hootsuite

#3 Hootsuite
  • Customizable plans
  • Complimentary trial
  • Helps businesses connect
Starting Price $19

Table of Contents

  1. What We Did to Find the Best
  2. Top 5 Best Instagram Marketing Software in 2019
  3. Software Comparison Table
  4. Pros & Cons of IG Software
  5. FAQ Section
  6. The Final Word

What We Did to Find the Best

best-instagram-software-metrics

There are hundreds of software for this network today. To prepare this list, we tried all the ones that had some social proof. In addition, we took a look at the reviews that previous clients wrote about them. We did not considered paid ones because they are not real. Below are some of the metrics we considered.

In the Analysis of Each Company, We Ranked Them on These Metrics:

  • Features Score (considering the number of apps supported). 0-10 score
  • Ease of Use Score (if the service is easy and clean to buy) 0-10
  • Support Score (the ways that customers have to contact them) 0-10
  • Trust Score (how much are the plans and what they include) 0-10
  • Price Score (what previous clients write online in correlation of positive and negative reviews) 0-10

 
Finally, we put all those numbers together and weighed them. After that, we produced the list below. In this way, the first service gets a five-star rating for its 50 points in the above calculation. Because of this, it ranks better than the second one. Yet, all of them are reputable and worth the money they cost.

Top 5 Best Instagram Marketing Software in 2019

How does a company stand out in a crowded marketplace? Instagram marketing software helps create attention for IG channels. Video views, comments, followers, and more boost results of advertising efforts. Creating high-quality content and images with tools also plays a role. The best software brands have been analyzed and scored. These scores are communicated without bias. Information was collected through reviews and experience with services.

1. Buffer: Top App for Scheduling Posts

Rating 4.2/5
#1 Buffer
buffer-sm-software1 buffer-sm-software2

Networks:

insta
tw
fb
ld
Free Version No
Free Trial 7 days

Metrics & Score:

9/10Features
9/10UI/UX
6/10Support
9/10Trust
Starting Price $15 Visit Website
card
paypal

Marketing research shows the timing of posts being published on social account matters. Posts that are seen increase a business’ following. Instead of sitting around waiting for that perfect moment, scheduling posts saves time. Make a post for Buffer, schedule it, and go check email or work. Packages range from $15 per month for 100 posts to $399 per month for 2000 posts. Additional benefits include analytics and link tracking to find out who has chosen to follow an account. It is all that is needed to publish regular content and stay current on marketing efforts.

PROS:

  • The dashboard is easy to use
  • Costless trial version
  • Discount for a yearly subscription
  • Syncs across different accounts
  • Can have multiple users

CONS:

  • Cannot resize images in the app
  • The layout is not attractive

A simple interface keeps things easy while scheduling. Set up posts for up to 100 times per month with the lowest tier package. For regular users, paying annually gives a 20% discount. Multiple users let organizations work together. The program syncs across different social media accounts. Instagram posting software like this makes things easier for marketing. It is difficult to size images, especially across different social media platforms. Email support is available for questions.

2. VSCO: Affordable Photo Editing

Rating 4.2/5
#2 VSCO
#2-vsco-mp-products #3-vsco-mp-products

Networks:

insta
tw
fb
youtube
Free Version Yes
Free Trial 7 days

Metrics & Score:

9/10Features
9/10UI/UX
6/10Support
9/10Trust
Starting Price $19.99 Visit Website
card
paypal

Research shows that nearly 80 million photos are shared on Instagram each day. To get exposure, posts must stand out. VSCO is a photo-editing software. This is a great tool for growth. The complimentary version has filters and basic editing. The paid version offers borders, video editing, advanced editing, and more. Photo contests and portfolios allow the creator to share photos and inspiration. An affordable price of less than $20 per year buys the benefits of a subscription. This includes video and photo editing services.

PROS:

  • Costless Version
  • Low Yearly Cost
  • Bonus Features for Members
  • Filters, Borders, and Other Enhancers
  • Video Editing Tools

CONS:

  • Iphone Tool Better Than Android
  • Some Filters Need to Be Purchased in No-Pay Version

Good photos boost user engagement and increase shares on social media. By creating new content through VSCO, businesses can catch the eye of Instagram users and increase growth. This app is easy to use on the phone, but the iPhone program is better than the one for Android. Filters are available, some for an extra cost. The paid version is affordable. Editing ranges from filters and color changes to cropping and detailed edits on photos and videos. The filing system keeps things organized.

3. Hootsuite: Get Insight on the Competition

Rating 4.1/5
#3 Hootsuite
#2-hotsuite-mp-products #3-hotsuite-mp-products

Networks:

insta
tw
fb
youtube
Free Version Yes
Free Trial 30 days

Metrics & Score:

9/10Features
9/10UI/UX
8/10Support
8/10Trust
Starting Price $19 Visit Website
card
paypal

This is among the best software Insta offers. Professional and team options have a 30-day trial. A costless plan is available for 30 posts per month on an account. Analytics and post boosting are bonus features. There are three plans, as well as custom solutions. This is a unique package with varied pricing. It includes custom advice and strategies. Hootsuite provides customized feedback and training as well. Top-of-the-line customer service and support offer peace of mind.

PROS:

  • Helps Businesses Connect with Followers
  • Customizable Marketing Plans
  • Complimentary Trial and Limited Services
  • Teams Communicate Across Apps
  • Discount When Paying Annually

CONS:

  • Pricier Than Some Other Options
  • May Not Have Enough Security for Teams

Hootsuite boasts millions of users. It lets a team of users or an individual schedule posts. The Instagram automation software also offers unique insight that assists businesses in reaching out to potential customers. It is pricier than some other options. The high quality of services makes them a good investment. The flexible plans also adapt as an organization experiences growth. Complimentary options are also a great way of trying out the service before making the investment.

4. Later: Budget Scheduling that Works

Rating 4.1/5
#4 Later
#2-later-mp-products #3-later-mp-products

Networks:

insta
tw
youtube
pinterest
Free Version Yes
Free Trial No

Metrics & Score:

8/10Features
8/10UI/UX
6/10Support
9/10Trust
Starting Price $9 Visit Website
card
paypal

Influencers don’t always have big bucks to spend on marketing. Later has a Free Forever plan. The no-pay option lets users schedule up to 30 posts per month. The paid options are also affordable, ranging from $9 per month to $49 per month for unlimited Instagram posting software. Boasting their work with over 600,000 businesses, this tool has credibility. There is an annual payment option. This gives a discount on the monthly price.

PROS:

  • Affordable Scheduling Software
  • Flexible Pricing Options
  • Find Trending Topics with Business Packages
  • No-Pay Option
  • Good Customer Support

CONS:

  • E-Mail Support Only with the Lowest Tier
  • Difficult to Navigate the Mobile Program

A wide range of packages suits individuals or businesses. Business tool options include hashtag suggestions for identifying trending topics. There is also assistance with choosing when to post. Unique and customizable services make this work for everyone. The affordability of the platform is also a bonus feature. For individuals or companies, it helps to increase exposure. E-mail and phone support are available for all paid plans. Training materials on the site also increase following accounts.

5. Over: Photo Editing that Sets Content Apart

Rating 3.8/5
#5 Over
#2-over-mp-products #3-over-mp-products

Networks:

insta
tw
fb
pinterest
Free Version Yes
Free Trial No

Metrics & Score:

8/10Features
9/10UI/UX
5/10Support
6/10Trust
Starting Price $Free Visit Website
card
paypal

The goal of Over is helping users create stunning photos. Designed to work with several platforms, it automatically formats and sizes the images. Add captions, texts, and edit to create beautiful photos that attract the eye of potential clients. Logos or branding are other benefits of this tool. It is available without cost through the app store, with in-app purchases. When finished, users simply share content on Over or save it for later use.

PROS:

  • Regular Updates
  • New Templates and Images Daily
  • Many Editing Features
  • Easy to Export or Save
  • The Unique Content Helps Grow a Following

CONS:

  • Occasional Issues When Exporting
  • Lose Work If Program Crashes

The thousands of graphics included with the program mean users like the many options. Clients can advertise sales, promote business, and create logos. When finished, they simply share or save images. There is plenty of variety from included images and the option of uploading custom pictures. Over assists with the creation of unique content for making a brand stand out. This means uploads will never get lost in the Instagram feed again. The software helps attract authentic followers with unique imagery.

5 Best Instagram Software We`ve Reviewed...

Service Name

Starting Price

From ($)

Free Version

Yes / No

Free Trial

Amount of Days

Trust Score

From 0-10

Our Rating

From 0-5
Buffer $15 No 7 days 9/10 4.2/5
VSCO $19.99 Yes 7 days 9/10 4.2/5
Hootsuite $19 Yes 30 days 8/10 4.1/5
Later $9 Yes No 9/10 4.1/5
Over Free Yes No 6/10 3.8/5

Pros & Cons of Instagram Software

Before buying IG software, businesses should consider the benefits and disadvantages. Here are some things to keep in mind.

PROS:

  • Time-friendly- Automation of some processes cuts back on work.
  • Increased convenience- Managing everything in one place makes IG software easy to manage.
  • Increased flexibility- Posting happens even when account users are busy.
  • Benefits without hassle- Many automated services are easy to use.
  • Bots speed up results- Engage with more people who follow on an IG account.

CONS:

  • Not all accounts are quality- Automation using fake accounts is suspicious.
  • There is risk involved- Not all services are high-quality.
  • Use of bots is restricted- May violate Instagram terms of service.

FAQ Section

What are the Best Instagram Softwares?

The best software for IG has quality features and fair prices. They will encourage followers to like and engage with posts. They should help with posting, photo editing, analytics, and more. Using a variety of software for different purposes is best. It increases the like counts on content. This is the costlier option but provides results. The cost in the short-term produces better long-term success. Combining free and paid options brings down the price.

How Can Instagram Software Help Business?

Businesses must reach customers to make sales. Using social media works well, especially in the age of technology. Social media marketing targets the right clients. Businesses use tools to learn which users are in their niche market and interact. They post unique content that increases visibility and reach, too. Some software improves company communication by working with several users. This is best for an integrated approach to marketing.

Benefits of Instagram Software to Buy?

Software designed for Instagram boosts visibility. Photo and video editors help with creating unique content. This tool can make posts go viral. Automatic posting saves time and improves consistency. It also maximizes information found through market research. Increasing reach grows the number of followers and interactions, too. Businesses learn where focusing their energy will be most effective, aiding in sales of products and services. Learning who to follow attracts the right clients.

Instagram Soft Pricing?

The cost of IG software relates to the included features. Some options are complementary but do not have as many features. Some software costs $20/year, while others may cost hundreds annually. The number of include photos/posts can affect cost. Individual users may use cheaper options, while businesses require expensive marketing plans. To save money, consider purchasing tools annually. Yearly billing comes at a discount price from most companies.

The Final Word

Using Instagram soft boosts user engagement and improves marketing efforts. Video editing, post planning, and other tools help businesses stand out in a crowded marketplace. By choosing programs that do not violate terms of service, real accounts may follow a business. People choosing IG software should evaluate customer service, ease of use, and overall cost. Quality stands out over price. It is best to find affordable prices and quality apps for Instagram, Facebook, and other social media. Some tools offer insight into the success of posts. These are ideal for companies still deciding on a marketing strategy.

Published: June 18, 2019 | Updated: July 16, 2019
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Megan Green

Megan Green

Megan is a writer who works at the junctures of science and stories. Previously, she has been the editor of a fashion magazine, an educator, mom, and a baker. She is keen on working with brands and lifestyle products, and outdoor tasks. Megan is outgoing, optimistic and has a great personality. She delivers top-notch content with a unique view on usual things.

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