Cirrus Insight Review: In-Depth
Cirrus Insight is a plug-in app for Gmail and Outlook that tracks messages, schedules meetings, and updates sales figures. The platform offers CRM and email marketing solutions to its subscribers. It helps them to manage their inbox and campaigns efficiently and achieve excellent customer relations management.
It contains a variety of components that enables it to perform top-quality service. Also, it has an integration with Zynbit, Salesforce, and several apps on its AppExchange program. The information provided in this Cirrus Insight article covers comprehensive reviews on the offerings, pricing, pros, and cons of the app.
Key Features
- Sales productivity
- Follow up reminders
- Email scheduling
- Mail templates
- Notifications
- Salesforce integration
- Mail syncing
- Meeting syncing
- Customized analytics
- Activity history
- Events update
- Flight plans
- Drip campaigns
- Analytics
- Mail personalization
- Dialer integration
- Leads building
Cirrus Insight Review: Background Information
Cirrus Insight is a sub-organization of Cirruspath. It was founded in April 2011 by Ryan Huff and Brandon Bruce. Its headquarters is located in Irvine, California.
Phil Dixon, the CEO, is the head of the company’s management. With 57 workers, it serves more than 250,000 subscribers.
- In 2012, it topped the charts for about five months in Salesforce.com.
- It generated a revenue of approximately $12.8M.
- The firm appears on Inc. 5000’s list of fastest-growing companies for three consecutive years.
Features in Detail
The application is composed of a variety of exciting tools. Some of them are attachment and mail tracking, scheduling, templates, etc. The following content provides a holistic overview of the above components and more.
Email Tracking
The tracking tool enables individuals to monitor how their contacts respond to campaign messages. It reveals how many people read emails and when they viewed them. Also, it tells which link they accessed from the mail.
Email Analytics
The mail analytics assists customers in doing reviews on their email campaigns. It provides reports on important metrics like views, link clicks, etc., on each outbox. This insight enables individuals to monitor their campaign strategies. Added to that, it gives info on bounce estimates, ROI, and numbers of unsubscribers.
Extra Activities
This service helps subscribers to locate old inboxes and records quickly. It provides a detailed timeline of the customer’s activities on its platform. Moreso, It eliminates the stress of searching for past actions using its web search algorithm tool.
Attachment Tracking
Attachment tracking helps the people to monitor the engagement on attached documents. It tracks the time the attachment is read and shows the number of times the file is forwarded. This info allows individuals to understand their audience and to optimize content to meet their interests.
Drip Campaigns
This tool deals with sending marketing information to prospects. It then monitors their response to the message and automatically sends a reply. Besides that, it assists subscribers to understand the interests of contacts. It helps perform better with lead generation and security. That gives a bigger chance for more sales.
Salesforce Integration
This integration enables Cirrus Insight to serve as a platform where clients can utilize Salesforce services. It allows the user to sync messages and meetings and to track prospects from their inbox. Detailed reviews and an updated record are also components of this feature.
Enterprise Scheduling
Enterprise scheduling helps people to automate their meeting plans. It allows them and their contacts to adjust the time and date of an appointment.
More, it supports drip campaigns and the personalized calendar tool. It also reflects an individual’s availability and helps the client keep track of project deadlines and target goals.
Follow-up Reminders
This service enables subscribers to follow-up on outbound messages. It includes the ‘Set Reminder’ tool that sends them a notification when a scheduled time is close. It assists individuals to manage sales and recipient feedback. It has an ‘Add Note’ option, which the user can set based on whether a mail is received or not.
Email Templates
This feature allows the user to compose a letter template quickly and send it to as many users as possible. With it, people can personalize messages and merge tags. It also enhances critical web metrics such as open, click, and bounce rates.
Integrations
The app’s integrations enable users to have access to more web services easily. This platform integrates with other applications to help its users synchronize their data for better management.
Some of these include:
- Adobe Echo Design
- Ambition
- Conga
- Job science
- Marketo
- Astrea Smart vCard
- Desk.com
Plans and Pricing
Cirrus insight offers two practical options for all intending clients. They can either have an account for Gmail or Outlook. Then, they can choose from the several plans that these two offer. They are Starter, Closer, and Rainmaker, and Enterprise packages.
The first three subscriptions offer the same features for Gmail and Outlook, while the Enterprise services are available only to Gmail users.
Gmail
This option is tailored for Gmail account holders. It contains the following plans: Starter, Closer, and Rainmaker.
These packages have various features and attract differing prices. Of the four, the starter subscription is the cheapest with a $36 monthly fee.
Outlook
The Outlook plans are suited to those with Microsoft emails. Like the Gmail option, its services are quantized into various packages. They are the Starter and Closer subscriptions. They both attract different prices and amount of benefits.
Starter Plan
This is the most basic plan the platform offers. It costs $36 monthly and $27 per month for an annual payment.
The Starter package provides mail tracking, template generation, Salesforce integration, and many other web features. However, it is limiting and can only cater to small campaigns. That makes it more suited for small and medium businesses.
Pros
- It is suitable for small scale clients
- Mail tracking
- It integrates with Salesforce
- Mail syncing
- Mail scheduling services
Cons
- It lacks meeting scheduling
- It doesn’t offer the “search-history” feature
Closer Plan
This plan offers more tools that are missing in the Starter package. Some of them include an online calendar, meeting scheduling, detailed reviews, and many more. It costs $60 for a month’s subscription and $47 monthly if paid a year ahead. If prevalent among medium scale enterprises.
Pros
- It is more suitable for medium scale enterprises
- It provides coaching options to subscribers.
- The search history assists users to visit and review their past activities.
- It allows the user to tag documents and view team reviews
- It includes the leads insight feature
Cons
- It doesn’t contain drip analytics
- The campaign customization feature isn’t included
Rainmaker Plan
This plan is only included in the Gmail package. It is finely tuned to meet the needs of small and large-scale enterprises on the web. Its offerings include Calendar availability, auto-delete feature, drip campaigns, list building, and many more. It costs about $96 monthly. However, an annual payment gives a discounted amount of $72.
Pros
- Drip campaign analytics
- Mail personalization feature
- Lead campaign building
- Email campaigns to about 100 recipients
- Flight plans tool
Cons
- It is limited to only Gmail users
- The single sign-on feature is not available
Enterprise Plan
The Enterprise package is a custom subscription and is designed for mega businesses. It is the most expensive and sophisticated of all the plans. It contains new introductions like single sign-on features, customized training programs, and many more. The price can be determined based on the volume of services requested.
Pros
- Efficient customer service
- Customized training
- More than 100 customers can utilize this service
- It contains the most versatile features
- It allows for proper organization management
Cons
- It is quite expensive
- Its sales integration is limited to Salesforce
Price and Key Features Comparisons Table
The packages vary in their price, features, and target customers on the web. Of all the options, the Closer plan is the most popular package used by clients. Here is a table comparing the plans, their prices, and critical services.
| Starter | Closer | Rainmaker | Enterprise | |
| Pricing per Month | $36 | $60 | $96 | Custom |
| Email Tracking | Yes | Yes | Yes | Yes |
| Email Template | Yes | Yes | Yes | Yes |
| Salesforce Integration | Yes | Yes | Yes | Yes |
| Salesforce Analytics | Yes | Yes | Yes | Yes |
| Email Scheduling | Yes | Yes | Yes | Yes |
| Calendar Syncing | No | Yes | Yes | Yes |
| Document Tagging | No | Yes | Yes | Yes |
| Meeting Schedule Management | No | Yes | Yes | Yes |
| Lead Generation | Yes | Yes | Yes | Yes |
| Email Syncing | Yes | Yes | Yes | Yes |
| Document Auto-update | No | No | No | Yes |
| Customized Customer Service | No | No | No | Yes |
| Email Campaigns | No | No | Yes | Yes |
