{
  "meta": {
    "report": "The State of Paid Social Media Growth 2026",
    "reportUrl": "https://howsociable.com/reports/social-media-growth-2026",
    "publisher": "HowSociable",
    "datePublished": "2026-06-10",
    "dateModified": "2026-08-30",
    "license": "https://howsociable.com/editorial-policy",
    "methodologyUrl": "https://howsociable.com/methodology",
    "attribution": "HowSociable, https://howsociable.com",
    "methodology": "Services are assessed editorially from public data, vendor-advertised terms, and published user reviews. Each service's overallScore is the score its own review page publishes. 30-day retention is published only for the services in our hands-on pilot, which we bought and tracked first-hand; we do not estimate retention for untested services. Delivery, refill terms, and price reflect vendor-advertised terms and are published only for services that still sell — a service with sells=false has shut down or stopped selling the service we reviewed it for, so its commercial fields are null rather than historical. Category benchmarks are per-category editorial ESTIMATES, not measurements.",
    "isAccessibleForFree": true,
    "quarter": "Q1 2026",
    "quarterEndDate": "2026-03-31"
  },
  "summary": {
    "serviceCount": 28,
    "sellingServiceCount": 21,
    "nonSellingServiceCount": 7,
    "measuredRetention": {
      "serviceCount": 5,
      "rangePct": [
        82,
        98
      ],
      "services": [
        {
          "name": "Likes.io",
          "retention30dPct": 97,
          "product": "Instagram followers"
        },
        {
          "name": "Buzzoid",
          "retention30dPct": 91,
          "product": "Instagram followers"
        },
        {
          "name": "Twicsy",
          "retention30dPct": 95,
          "product": "Instagram likes"
        },
        {
          "name": "Growthoid",
          "retention30dPct": 98,
          "product": "Instagram followers"
        },
        {
          "name": "UseViral",
          "retention30dPct": 82,
          "product": "TikTok followers"
        }
      ],
      "note": "First-hand 30-day retention, measured in our hands-on pilot: orders bought with our own money and tracked for 30 days. The orders were not the same product — see `product` on each row — so rangePct is a spread across the pilot, not a like-for-like comparison. We do not publish estimated retention for untested services."
    },
    "refillGuaranteePct": 76,
    "refillServiceCount": 16,
    "refillDenominator": 21,
    "packagePriceRangeUSD": [
      0.99,
      3.99
    ],
    "packageMedianPriceUSD": 2.49,
    "packagePriceRangeCoverServiceCount": 15,
    "packagePriceRangeNote": "Package price range and median cover the services whose starting price is a catalogue-wide entry price. Services whose only checkout-read price belongs to one product ladder carry `startingPriceScope` on their row and are excluded from the range, because a single ladder's floor is not comparable with an entry price.",
    "priceFiguresCoverServiceCount": 21,
    "categoryCount": 9,
    "totalObservations": null,
    "totalObservationsNote": "Withdrawn: HowSociable does not publish a record of the observations behind these category estimates, so the count is not published either."
  },
  "services": [
    {
      "slug": "likes-io",
      "name": "Likes.io",
      "reviewUrl": "https://howsociable.com/reviews/likes-io",
      "overallScore": 9.8,
      "retention30dPct": 97,
      "retentionMeasured": true,
      "sells": true,
      "status": null,
      "startingPrice": "$3.38",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "Instant",
      "refillGuarantee": true,
      "refillTerm": "2 years",
      "platforms": [
        "Instagram",
        "TikTok",
        "YouTube",
        "Twitter",
        "Facebook",
        "SoundCloud",
        "Twitch"
      ],
      "bestFor": "Best Overall"
    },
    {
      "slug": "buzzoid",
      "name": "Buzzoid",
      "reviewUrl": "https://howsociable.com/reviews/buzzoid",
      "overallScore": 2.5,
      "retention30dPct": 91,
      "retentionMeasured": true,
      "sells": true,
      "status": null,
      "startingPrice": "$3.49",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "1-5 min",
      "refillGuarantee": true,
      "refillTerm": "30 days",
      "platforms": [
        "Instagram",
        "TikTok",
        "YouTube"
      ],
      "bestFor": "Not recommended"
    },
    {
      "slug": "twicsy",
      "name": "Twicsy",
      "reviewUrl": "https://howsociable.com/reviews/twicsy",
      "overallScore": 2.5,
      "retention30dPct": 95,
      "retentionMeasured": true,
      "sells": true,
      "status": null,
      "startingPrice": "$3.49",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "Gradual",
      "refillGuarantee": true,
      "refillTerm": "30 days",
      "platforms": [
        "Instagram"
      ],
      "bestFor": "Not recommended"
    },
    {
      "slug": "stormlikes",
      "name": "StormLikes",
      "reviewUrl": "https://howsociable.com/reviews/stormlikes",
      "overallScore": 9.2,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": false,
      "status": "No longer sells this service",
      "startingPrice": null,
      "startingPriceScope": null,
      "pricingModel": null,
      "delivery": null,
      "refillGuarantee": null,
      "refillTerm": null,
      "platforms": [
        "Instagram"
      ],
      "bestFor": "Best Value"
    },
    {
      "slug": "growthoid",
      "name": "Growthoid",
      "reviewUrl": "https://howsociable.com/reviews/growthoid",
      "overallScore": 9,
      "retention30dPct": 98,
      "retentionMeasured": true,
      "sells": false,
      "status": "No longer operating",
      "startingPrice": null,
      "startingPriceScope": null,
      "pricingModel": null,
      "delivery": null,
      "refillGuarantee": null,
      "refillTerm": null,
      "platforms": [
        "Instagram"
      ],
      "bestFor": "Organic Growth"
    },
    {
      "slug": "kicksta",
      "name": "Kicksta",
      "reviewUrl": "https://howsociable.com/reviews/kicksta",
      "overallScore": 8.8,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$49/mo",
      "startingPriceScope": null,
      "pricingModel": "subscription",
      "delivery": "24-72 hours",
      "refillGuarantee": false,
      "refillTerm": "N/A",
      "platforms": [
        "Instagram"
      ],
      "bestFor": "AI-Powered Growth"
    },
    {
      "slug": "goread-io",
      "name": "Goread.io",
      "reviewUrl": "https://howsociable.com/reviews/goread-io",
      "overallScore": 8.7,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$2.49",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "Instant",
      "refillGuarantee": true,
      "refillTerm": "14 days",
      "platforms": [
        "Instagram"
      ],
      "bestFor": "Ultra-Fast Delivery"
    },
    {
      "slug": "sidesmedia",
      "name": "SidesMedia",
      "reviewUrl": "https://howsociable.com/reviews/sidesmedia",
      "overallScore": 8.5,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$2.49",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "1-3 days",
      "refillGuarantee": true,
      "refillTerm": "30 days",
      "platforms": [
        "TikTok",
        "YouTube",
        "Twitter",
        "Facebook",
        "Spotify",
        "SoundCloud",
        "Twitch",
        "LinkedIn",
        "Pinterest"
      ],
      "bestFor": "Multi-Platform"
    },
    {
      "slug": "famoid",
      "name": "Famoid",
      "reviewUrl": "https://howsociable.com/reviews/famoid",
      "overallScore": 8.4,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$3.95",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "5-30 min",
      "refillGuarantee": true,
      "refillTerm": "30 days",
      "platforms": [
        "Instagram",
        "TikTok",
        "Facebook"
      ],
      "bestFor": "Package Variety"
    },
    {
      "slug": "media-mister",
      "name": "Media Mister",
      "reviewUrl": "https://howsociable.com/reviews/media-mister",
      "overallScore": 8.2,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$2.00",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "1-3 days",
      "refillGuarantee": true,
      "refillTerm": "30 days",
      "platforms": [
        "Instagram",
        "TikTok",
        "YouTube",
        "Twitter",
        "Facebook",
        "Spotify",
        "SoundCloud",
        "LinkedIn",
        "Pinterest",
        "Twitch"
      ],
      "bestFor": "Country-Targeted"
    },
    {
      "slug": "useviral",
      "name": "UseViral",
      "reviewUrl": "https://howsociable.com/reviews/useviral",
      "overallScore": 8.6,
      "retention30dPct": 82,
      "retentionMeasured": true,
      "sells": true,
      "status": null,
      "startingPrice": "$2.49",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "Gradual",
      "refillGuarantee": true,
      "refillTerm": "30 days",
      "platforms": [
        "TikTok",
        "YouTube",
        "Twitter",
        "Facebook",
        "Spotify"
      ],
      "bestFor": "Gradual Delivery"
    },
    {
      "slug": "viralyft",
      "name": "Viralyft",
      "reviewUrl": "https://howsociable.com/reviews/viralyft",
      "overallScore": 8.3,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$1.99",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "5-30 min",
      "refillGuarantee": true,
      "refillTerm": "30 days",
      "platforms": [
        "Instagram",
        "TikTok",
        "YouTube",
        "Facebook"
      ],
      "bestFor": "Refill Guarantee"
    },
    {
      "slug": "views4you",
      "name": "Views4You",
      "reviewUrl": "https://howsociable.com/reviews/views4you",
      "overallScore": 8.1,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$1.99",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "1-24 hours",
      "refillGuarantee": true,
      "refillTerm": "14 days",
      "platforms": [
        "YouTube",
        "TikTok",
        "Instagram"
      ],
      "bestFor": "YouTube & TikTok"
    },
    {
      "slug": "socialboom",
      "name": "Socialboom",
      "reviewUrl": "https://howsociable.com/reviews/socialboom",
      "overallScore": 8,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": false,
      "status": "No longer sells this service",
      "startingPrice": null,
      "startingPriceScope": null,
      "pricingModel": null,
      "delivery": null,
      "refillGuarantee": null,
      "refillTerm": null,
      "platforms": [
        "Instagram",
        "TikTok",
        "YouTube"
      ],
      "bestFor": "Trustpilot Rated"
    },
    {
      "slug": "socialplug",
      "name": "Socialplug",
      "reviewUrl": "https://howsociable.com/reviews/socialplug",
      "overallScore": 7.9,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$15.00 (LinkedIn followers)",
      "startingPriceScope": "LinkedIn followers",
      "pricingModel": "package",
      "delivery": "1-12 hours",
      "refillGuarantee": true,
      "refillTerm": "7 days",
      "platforms": [
        "LinkedIn",
        "TikTok",
        "YouTube",
        "Twitter",
        "Spotify"
      ],
      "bestFor": "Fast Multi-Platform"
    },
    {
      "slug": "socialwick",
      "name": "SocialWick",
      "reviewUrl": "https://howsociable.com/reviews/socialwick",
      "overallScore": 7.8,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$0.99",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "1-24 hours",
      "refillGuarantee": true,
      "refillTerm": "14 days",
      "platforms": [
        "Instagram",
        "TikTok",
        "YouTube",
        "Twitter",
        "Facebook"
      ],
      "bestFor": "Large-Scale Orders"
    },
    {
      "slug": "getviral",
      "name": "GetViral",
      "reviewUrl": "https://howsociable.com/reviews/getviral",
      "overallScore": 7.7,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$3.99",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "1-24 hours",
      "refillGuarantee": true,
      "refillTerm": "14 days",
      "platforms": [
        "Instagram",
        "TikTok",
        "YouTube"
      ],
      "bestFor": "Controlled Delivery"
    },
    {
      "slug": "bulkoid",
      "name": "Bulkoid",
      "reviewUrl": "https://howsociable.com/reviews/bulkoid",
      "overallScore": 7.6,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$1.49",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "1-48 hours",
      "refillGuarantee": true,
      "refillTerm": "14 days",
      "platforms": [
        "Instagram",
        "TikTok",
        "YouTube",
        "Twitter",
        "Facebook",
        "Spotify"
      ],
      "bestFor": "Platform Coverage"
    },
    {
      "slug": "twesocial",
      "name": "TweSocial",
      "reviewUrl": "https://howsociable.com/reviews/twesocial",
      "overallScore": 7.5,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": false,
      "status": "No longer operating",
      "startingPrice": null,
      "startingPriceScope": null,
      "pricingModel": null,
      "delivery": null,
      "refillGuarantee": null,
      "refillTerm": null,
      "platforms": [
        "Twitter"
      ],
      "bestFor": "Twitter/X Growth"
    },
    {
      "slug": "tokturbo",
      "name": "TokTurbo",
      "reviewUrl": "https://howsociable.com/reviews/tokturbo",
      "overallScore": 7.8,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$3.99",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "Starts <60s, drips 24–72h",
      "refillGuarantee": true,
      "refillTerm": "30-day guarantee",
      "platforms": [
        "TikTok"
      ],
      "bestFor": "TikTok Specialist"
    },
    {
      "slug": "upleap",
      "name": "Upleap",
      "reviewUrl": "https://howsociable.com/reviews/upleap",
      "overallScore": 7.4,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$39/mo",
      "startingPriceScope": null,
      "pricingModel": "subscription",
      "delivery": "24-72 hours",
      "refillGuarantee": false,
      "refillTerm": "N/A",
      "platforms": [
        "Instagram"
      ],
      "bestFor": "Dedicated Manager"
    },
    {
      "slug": "nitreo",
      "name": "Nitreo",
      "reviewUrl": "https://howsociable.com/reviews/nitreo",
      "overallScore": 7.3,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$49/mo",
      "startingPriceScope": null,
      "pricingModel": "subscription",
      "delivery": "24-72 hours",
      "refillGuarantee": false,
      "refillTerm": "N/A",
      "platforms": [
        "Instagram"
      ],
      "bestFor": "Hashtag Targeting"
    },
    {
      "slug": "flock-social",
      "name": "Flock Social",
      "reviewUrl": "https://howsociable.com/reviews/flock-social",
      "overallScore": 7.2,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$49/mo",
      "startingPriceScope": null,
      "pricingModel": "subscription",
      "delivery": "24-72 hours",
      "refillGuarantee": false,
      "refillTerm": "N/A",
      "platforms": [
        "Instagram"
      ],
      "bestFor": "Niche Audiences"
    },
    {
      "slug": "growthsilo",
      "name": "Growthsilo",
      "reviewUrl": "https://howsociable.com/reviews/growthsilo",
      "overallScore": 7.1,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": false,
      "status": "No longer operating",
      "startingPrice": null,
      "startingPriceScope": null,
      "pricingModel": null,
      "delivery": null,
      "refillGuarantee": null,
      "refillTerm": null,
      "platforms": [
        "Instagram"
      ],
      "bestFor": "Manual Engagement"
    },
    {
      "slug": "idigic",
      "name": "iDigic",
      "reviewUrl": "https://howsociable.com/reviews/idigic",
      "overallScore": 7.3,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$2.95",
      "startingPriceScope": null,
      "pricingModel": "package",
      "delivery": "1-24 hours",
      "refillGuarantee": true,
      "refillTerm": "14 days",
      "platforms": [
        "Instagram"
      ],
      "bestFor": "AI Growth"
    },
    {
      "slug": "famety",
      "name": "Famety",
      "reviewUrl": "https://howsociable.com/reviews/famety",
      "overallScore": 7,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": false,
      "status": "No longer operating",
      "startingPrice": null,
      "startingPriceScope": null,
      "pricingModel": null,
      "delivery": null,
      "refillGuarantee": null,
      "refillTerm": null,
      "platforms": [
        "Instagram",
        "TikTok",
        "YouTube"
      ],
      "bestFor": "Satisfaction Guarantee"
    },
    {
      "slug": "social-viral",
      "name": "SocialViral",
      "reviewUrl": "https://howsociable.com/reviews/social-viral",
      "overallScore": 7.2,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": false,
      "status": "No longer operating",
      "startingPrice": null,
      "startingPriceScope": null,
      "pricingModel": null,
      "delivery": null,
      "refillGuarantee": null,
      "refillTerm": null,
      "platforms": [
        "Instagram",
        "TikTok"
      ],
      "bestFor": "Budget Friendly"
    },
    {
      "slug": "plixi",
      "name": "Plixi",
      "reviewUrl": "https://howsociable.com/reviews/plixi",
      "overallScore": 7.5,
      "retention30dPct": null,
      "retentionMeasured": false,
      "sells": true,
      "status": null,
      "startingPrice": "$49/mo",
      "startingPriceScope": null,
      "pricingModel": "subscription",
      "delivery": "24-72 hours",
      "refillGuarantee": false,
      "refillTerm": "N/A",
      "platforms": [
        "Instagram"
      ],
      "bestFor": "AI-Driven Growth"
    }
  ],
  "categoryBenchmarks": [
    {
      "category": "Instagram Followers",
      "slug": "instagram-followers",
      "benchmarkUrl": "https://howsociable.com/benchmarks/instagram-followers",
      "medianRetention30dPct": 82,
      "medianRetention30dIsEstimate": true,
      "medianStartingPriceUSD": 3.435,
      "medianStartingPriceIsEstimate": false,
      "sampleSize": 18,
      "sampleNote": "Number of services the category estimate is meant to cover. The list of those services is not published, so this figure cannot be checked against the median it accompanies.",
      "observationCount": null,
      "bestRetentionService": "Likes.io",
      "bestRetentionPct": 97,
      "bestRetentionIsEstimate": false,
      "note": "Editorial estimate for the category, not a measurement of every service in it. The underlying sample list, the formula and the uncertainty are not published, and the low-to-high ranges on the benchmark pages are estimated spreads rather than computed percentiles."
    },
    {
      "category": "Instagram Likes",
      "slug": "instagram-likes",
      "benchmarkUrl": "https://howsociable.com/benchmarks/instagram-likes",
      "medianRetention30dPct": 88,
      "medianRetention30dIsEstimate": true,
      "medianStartingPriceUSD": 1.79,
      "medianStartingPriceIsEstimate": true,
      "sampleSize": 16,
      "sampleNote": "Number of services the category estimate is meant to cover. The list of those services is not published, so this figure cannot be checked against the median it accompanies.",
      "observationCount": null,
      "bestRetentionService": "Likes.io",
      "bestRetentionPct": 97,
      "bestRetentionIsEstimate": true,
      "note": "Editorial estimate for the category, not a measurement of every service in it. The underlying sample list, the formula and the uncertainty are not published, and the low-to-high ranges on the benchmark pages are estimated spreads rather than computed percentiles."
    },
    {
      "category": "TikTok Followers",
      "slug": "tiktok-followers",
      "benchmarkUrl": "https://howsociable.com/benchmarks/tiktok-followers",
      "medianRetention30dPct": 78,
      "medianRetention30dIsEstimate": true,
      "medianStartingPriceUSD": 3.49,
      "medianStartingPriceIsEstimate": true,
      "sampleSize": 14,
      "sampleNote": "Number of services the category estimate is meant to cover. The list of those services is not published, so this figure cannot be checked against the median it accompanies.",
      "observationCount": null,
      "bestRetentionService": "Likes.io",
      "bestRetentionPct": 94,
      "bestRetentionIsEstimate": true,
      "note": "Editorial estimate for the category, not a measurement of every service in it. The underlying sample list, the formula and the uncertainty are not published, and the low-to-high ranges on the benchmark pages are estimated spreads rather than computed percentiles."
    },
    {
      "category": "TikTok Likes",
      "slug": "tiktok-likes",
      "benchmarkUrl": "https://howsociable.com/benchmarks/tiktok-likes",
      "medianRetention30dPct": 91,
      "medianRetention30dIsEstimate": true,
      "medianStartingPriceUSD": 1.49,
      "medianStartingPriceIsEstimate": true,
      "sampleSize": 12,
      "sampleNote": "Number of services the category estimate is meant to cover. The list of those services is not published, so this figure cannot be checked against the median it accompanies.",
      "observationCount": null,
      "bestRetentionService": "Likes.io",
      "bestRetentionPct": 98,
      "bestRetentionIsEstimate": true,
      "note": "Editorial estimate for the category, not a measurement of every service in it. The underlying sample list, the formula and the uncertainty are not published, and the low-to-high ranges on the benchmark pages are estimated spreads rather than computed percentiles."
    },
    {
      "category": "TikTok Views",
      "slug": "tiktok-views",
      "benchmarkUrl": "https://howsociable.com/benchmarks/tiktok-views",
      "medianRetention30dPct": 99,
      "medianRetention30dIsEstimate": true,
      "medianStartingPriceUSD": 1.49,
      "medianStartingPriceIsEstimate": true,
      "sampleSize": 11,
      "sampleNote": "Number of services the category estimate is meant to cover. The list of those services is not published, so this figure cannot be checked against the median it accompanies.",
      "observationCount": null,
      "bestRetentionService": "Likes.io",
      "bestRetentionPct": 100,
      "bestRetentionIsEstimate": true,
      "note": "Editorial estimate for the category, not a measurement of every service in it. The underlying sample list, the formula and the uncertainty are not published, and the low-to-high ranges on the benchmark pages are estimated spreads rather than computed percentiles."
    },
    {
      "category": "YouTube Subscribers",
      "slug": "youtube-subscribers",
      "benchmarkUrl": "https://howsociable.com/benchmarks/youtube-subscribers",
      "medianRetention30dPct": 71,
      "medianRetention30dIsEstimate": true,
      "medianStartingPriceUSD": 9.99,
      "medianStartingPriceIsEstimate": true,
      "sampleSize": 9,
      "sampleNote": "Number of services the category estimate is meant to cover. The list of those services is not published, so this figure cannot be checked against the median it accompanies.",
      "observationCount": null,
      "bestRetentionService": "Likes.io",
      "bestRetentionPct": 92,
      "bestRetentionIsEstimate": true,
      "note": "Editorial estimate for the category, not a measurement of every service in it. The underlying sample list, the formula and the uncertainty are not published, and the low-to-high ranges on the benchmark pages are estimated spreads rather than computed percentiles."
    },
    {
      "category": "YouTube Views",
      "slug": "youtube-views",
      "benchmarkUrl": "https://howsociable.com/benchmarks/youtube-views",
      "medianRetention30dPct": 94,
      "medianRetention30dIsEstimate": true,
      "medianStartingPriceUSD": 4.99,
      "medianStartingPriceIsEstimate": true,
      "sampleSize": 8,
      "sampleNote": "Number of services the category estimate is meant to cover. The list of those services is not published, so this figure cannot be checked against the median it accompanies.",
      "observationCount": null,
      "bestRetentionService": "Likes.io",
      "bestRetentionPct": 99,
      "bestRetentionIsEstimate": true,
      "note": "Editorial estimate for the category, not a measurement of every service in it. The underlying sample list, the formula and the uncertainty are not published, and the low-to-high ranges on the benchmark pages are estimated spreads rather than computed percentiles."
    },
    {
      "category": "Spotify Plays",
      "slug": "spotify-plays",
      "benchmarkUrl": "https://howsociable.com/benchmarks/spotify-plays",
      "medianRetention30dPct": 96,
      "medianRetention30dIsEstimate": true,
      "medianStartingPriceUSD": 7.99,
      "medianStartingPriceIsEstimate": true,
      "sampleSize": 7,
      "sampleNote": "Number of services the category estimate is meant to cover. The list of those services is not published, so this figure cannot be checked against the median it accompanies.",
      "observationCount": null,
      "bestRetentionService": "Media Mister",
      "bestRetentionPct": 93,
      "bestRetentionIsEstimate": true,
      "note": "Editorial estimate for the category, not a measurement of every service in it. The underlying sample list, the formula and the uncertainty are not published, and the low-to-high ranges on the benchmark pages are estimated spreads rather than computed percentiles."
    },
    {
      "category": "Twitter/X Followers",
      "slug": "twitter-followers",
      "benchmarkUrl": "https://howsociable.com/benchmarks/twitter-followers",
      "medianRetention30dPct": 69,
      "medianRetention30dIsEstimate": true,
      "medianStartingPriceUSD": 4.99,
      "medianStartingPriceIsEstimate": true,
      "sampleSize": 8,
      "sampleNote": "Number of services the category estimate is meant to cover. The list of those services is not published, so this figure cannot be checked against the median it accompanies.",
      "observationCount": null,
      "bestRetentionService": "Likes.io",
      "bestRetentionPct": 88,
      "bestRetentionIsEstimate": true,
      "note": "Editorial estimate for the category, not a measurement of every service in it. The underlying sample list, the formula and the uncertainty are not published, and the low-to-high ranges on the benchmark pages are estimated spreads rather than computed percentiles."
    }
  ]
}