Serpstat Review: The Best SEO Tool or Not?

Serpstat Review: The Best SEO Tool or Not?
Our Rating
4.4 / 5
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Price Plans

  • Lite: $69/ mo

  • Standard: $199/ mo

  • Advanced: $299/ mo

  • Enterprise: $499/ mo

Free Version


Free Trial

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  • Android

  • iPhone/iPad

  • Credit Card
  • PayPal

Starter package


Serpstat Review: In-Depth

Serpstat is a platform that supplies all the necessary tools for effective marketing. It is tailored to cater to the specific needs of bloggers, SEO, digital, and content marketers.

The website contains such features as rank tracking, keyword research, backlink, and competitor analysis. It also provides various customer help services for easy navigation on the site.

It has a friendly interface and is available in three languages: English, Russian, and Ukrainian.

Key Features

  • Rank Tracking
  • Backlink Analysis Tool
  • Page Audit
  • Competitor and Advertising Analysis
  • Content Marketing Ideation
  • Market Intelligence
  • Keyword Research
  • Search Engine Results Page (SERP) Crawling
  • Keyword Clustering
  • Text Analytics
  • Search Volume Crawling Service
  • API Access
  • Reports and Infographics

Serpstat Review: Background Information

The company was born in Ukraine, 2013 as a branch of the Netpeak Group. It was formed to provide Search Engine Optimization (SEO) and Pay per click (PPC) solutions to Ukrainians. Two years later (2015), it became an independent company, ready for the global stage.

  • Oleg Salamaha is the Vice President of Serpstat. He, with Artem Borodatyuk, co-founded the company. Artem also doubles as the CEO of the organization.
  • At inception, Serpstat had a revenue funding of only $250,000. It now boasts $15 million of income, over 200,000 customers, and more than 99 workers.

Interesting Stats & Facts

The award-winning website has featured in several famous publications. Some of them include Forbes,, the Huffington Post, etc. Product Hunt also awarded it as the best SEO tool in 2024.

  • It has more than 200,000 active subscribers.
  • It has over five billion keywords in the database.
  • It possesses 200 TB+ of disk space used for storing data.
  • It boasts of having users from 5,000 unique regions per day.
  • It also processes 10M requests every month.
  • AppSumo awarded it the best selling SEO tool of all time.

Features in Detail

The website contains numerous exciting features. They include rank tracking, web analysis, SEO checker, and keyword research, to mention a few. With other offerings, they help individuals manage their campaigns effectively. It also assists them in making informed decisions on their market strategies.

Keyword Research

Serpstat Keyword Research

This feature helps boost users’ content and online presence by providing adequate keywords. It allows subscribers to evaluate properties like keyword strength, variations, trends, webpages relevance, etc.

Besides those, it gives insights into the following:

  • Search queries
  • Location-based keywords
  • Organic and Long-tail keywords
  • Potential traffic score

Page Analytics

This tool assists users to conduct a competitive landscape evaluation to identify competitors, their strengths, and weaknesses. It also gives insights into the keywords that competing companies use to stay in leading positions. More, it enables people to track position changes of domains and get statistics for the top pages.

Other functions are:

  • It aids individuals to discover competitors’ keyword rankings
  • It helps to track universal search results
  • It enables people and businesses to scout their direct organic competitors

Advert Analysis

Serpstat Advert Analysis

This feature helps people to get the highest possible returns on their adverts and links. It also enables research into a competitor’s advertising campaigns. It empowers subscribers in several other ways.

  • It assists individuals in identifying and researching their competitors in AdWords.
  • It helps subscribers to localize their advertising campaigns.

Content Marketing Smart-Search

Serpstat Content Marketing

With this feature, marketers can find out the target audience’s expectations and create content around it. It also suggests relevant keywords to boost the content’s visibility. More, it assists Facebookers to track the popularity of their posts.

Its other functions are:

  • It enables subscribers to learn what pages require SEO optimization.
  • It helps them to discover the estimated traffic volume for particular pages on their website.

Competitor Analysis

Serpstat Competitor Analysis

Competitor research allows subscribers to discover their most relevant rivals. They can use it to compare their domain relevance, performing pages, and keywords with competing sites’. Its batch analysis tool provides information on essential SEO and PPC efforts employed by rivals.

The benefits of these functions are numerous.

  • Businesses can gather competitive intelligence for strategic decision making
  • They can use the insight to create a targeted digital marketing program
  • It helps them to position their business against the competition

Page Relevance Tracker

This software supplies daily updates on subscriber’s webpage rankings on Google and Yandex. Aside from that, individuals can use it to discover the search engine relevance of words and phrases. It also ensures a comfortable and automatic process when sharing the collated results.

Market Intelligence

Serpstat Market Intelligence

The market intelligence offering helps people to track and learn from global and regional industry leaders. It as well enables marketers to research forerunners in a specific niche. The seat gathered can then be used to improve their skills, domain authority, and visibility.

Webpage Auditing

The on-page audit allows marketers to perform an instant in-depth evaluation of web pages. The data gathered will give an insight into how efficient separate elements of the website are. It assists them in discovering gaps in a domain’s optimization and improves its crawl rate. Also, it helps them to find and fix on-site and off-site errors.

Insights and Infographics

This tool provides users with text results and graphical presentations of analysis on a single dashboard. That makes it easier to navigate, understand, and interpret. Added to that, it makes sure that subscribers get automatic email notifications on any change in their domain rankings. White-labelling allows them to add their company name and logo to the document.

API Access

Serpstat API Access

Here is where significant data evaluation begins. It gives marketers daily rankings, competitor analysis, position-tracking, and keyword-research data right into their reporting systems. It offers subscribers access to all the information they may need to run their business on the website.

Backlinks Analysis

This feature feeds users with insights on their backlinks and those of their competitors, and stores the full data collected over 120 days. The tool offers trust and page rank tools. They give details about reliable domains that will provide quality backlinks.

Serpstat Plans & Pricing

Serpstat Plans

Serpstat organizes its services into a variety of packages. They are the Lite, Standard, Advanced, and Enterprise plans. Each of them attracts varying benefits and prices. Read on for more exciting details.

Lite Plan

The Lite subscription is the first of the series. It provides several tools for proper campaign analysis and SEO management. Of the entire lists, Pay-per-click research, search analytics, and backlinks are among notable highlights. However, it lacks some features like branded reports and telephone support.

This package is best for SEO individuals, freelancers, and small businesses. It costs $69/ mo.


  • Reports and infographics
  • Daily updates on competitors’ organic and keyword rankings
  • A chat feature
  • Up to 4,000 queries per day
  • Keyword clustering and text evaluation tools


  • It allows only one user
  • The plan does not have access to telephone support.

Standard Plan

This package shows new introductions among its arsenal. They include branded pages and multi-user access. Also, it provides the rank tracking API. The rest of its features shows an upgrade on the preceding package.

The plan is most suitable for established marketing teams and agencies. They can access it at $149 per month.


  • The standard permits three users per account
  • Branded reports
  • 10 API requests per second
  • 500,000 API credits per month
  • Information on competitors’ rankings


  • The plan lacks phone support
  • The pricing may not be suitable for small businesses and affiliate marketing beginners

Advanced Plan

The advanced package is tailored for large enterprises. It provides comprehensive tools and critical introductions, showing advancement in the series. Some of its key features are phone support, domain and backlink analysis, etc. More, it offers an upgrade in the offerings of previous plans.

The price for this subscription is $299/ month.


  • An extended interface and API access
  • Up to five users per account
  • Chat features and phone support
  • Up to 8,000 queries per day
  • Up to 15 million export rows per month


  • It lacks white paper reports
  • It is a bit expensive and may not be affordable for a small or medium scale business

Enterprise Plan

This subscription is the most advanced in the series. It supports white labeling, which is exclusive to it. Besides that, it contains an upgrade on other offerings. Some of such upgrades include 2 million API credits per month, 12,000 keyword queries daily, and 75,000 results on each.

The package costs $499 monthly. It is most appropriate for industry-leading enterprises.


  • The white-labeling tool
  • Up to 7 users per account
  • The most extended interface and API access
  • 2 million API credits
  • Up to 12,000 queries per day


  • The price is a bit expensive
  • It does not permit subscribers to self-tailor its services

Price & Key Features Comparisons Table

The packages vary in their price, features, and target customers. Of all the options, the standard subscription is the best. Its features and price are most adaptable to a vast majority of subscribers. Check the table to compare.

Lite Standard Advanced Enterprise
Price per month ($) 69 149 299 499
Number of users 1 3 5 7
Keyword Research Yes Yes Yes Yes
Live Chat Yes Yes Yes Yes
Phone Support No No Yes Yes
White Label No No No Yes
Keyword Queries per Day 4,000 5,000 8,000 12,000
API Credits per Month 100,000 500,000 1,000,000 2,000,000
Position Checks per Month 15,000 60,000 150,000 300,000
Scheduled Reports 3 3 3 3
Branded Reports No Yes Yes Yes
Organic Keyword Ranking Yes Yes Yes Yes
Competitors Ranking Yes Yes Yes Yes

Terms and Conditions

The site has rules and regulations that guide its operations. The legal binding is between the user and NetPeak Ltd company, as they represent Serpstat.

The agreement mandates users to obey all local and international legislation while using its services. It also prohibits advertising on sites that promote anti-social policies like racism, violence, etc. Any breach of the agreement will attract severe penalties.

Privacy Policy

The company allows subscribers to control their data. However, the site uses cookies to ensure a smooth user experience. Such details include name, browser ID, IP address, etc.

More, the website conducts all its activities following the EU regulations.

Refund Policy

Customers can request a refund following the chargeback policy section of the Terms & Conditions. The agreement obliges the company to return funds within 14 days from the subscription payment date if the user is not satisfied with its services.

Customer Support

Serpstat Customer Support

The website is renowned for its outstanding customer service. It provides help to people through several channels like blog posts, webinars, training academies, consultations, FAQs, etc. Also, customers can contact their customer care agents through email, telephone, and online chat.


The company uses email to receive and attend to customers’ needs, inquiries, and complaints. Through this medium, they accept and reply to demo requests, privacy concerns, account deactivation letters, etc., from clients.

To contact the help team, send a message to this address: [email protected]. An agent will then reply within 24hours.


The telephone support is available to Advanced and Enterprise subscribers only. The team also uses this channel to offer consultation services and advice to them. Other users can use the online chat or email to contact an agent.

Online Chat

Online chat is arguably the fastest and most comfortable of all the above channels. It provides clients with instant help by allowing them to chat directly with an agent at no cost. Messages sent after the closing time will be converted to emails.

Support Center

The help center has a vast number of materials and programs to assist users on the site. It has training programs like customer success, webinars, and Serpstat academy to teach new subscribers. It contains text and video materials, blog posts, and FAQs. Together, they inform customers about the best ways to use the site. They also give tips on how to market better.

Quality of Service

Customer’s feedback reveals that Serpstat has many contented customers. The majority of them testify that the site offers top-notch services. They also praised specific features like its extensive database, sophisticated dashboard, user-friendly interface, quality customer service, etc.

A few people gave it a low rating. Their reasons centered around issues of outdated data when compared to competitors. Overall, it has a rating of 4.6 out of 5 points.

Serpstat Pros & Cons

Though Serpstat is top-notch, it has its weak spots. That is true for any other great tool or software out there. This section gives a more in-depth look into the upside and downside of the software.



  • It has an excellent interface and customer service
  • The plans have generous limits
  • The reporting feature includes the definition of terms and infographics for easier understanding
  • The software displays all its tools and analysis efficiently on a single dashboard
  • It allows the exporting of results in several file formats
  • The website is available in different languages
  • It has extension apps for Chrome, Mozilla Firefox, and Opera Mini browsers
  • The data provided by the site are sometimes outdated or insufficient.
  • It may supply limited results on search queries.

Serpstat Alternatives

Other software compete with Serpstat for customers. Some of them are Ahrefs, SEMrush, Moz Pro, SpyFu, and Mangools. Like this site, they also have unique offerings, strengths, and weaknesses.

The following content gives more details on each of them.

Ahrefs: Simple Design, Excellent Performance

Ahrefs is an all-in-one SEO toolset that helps people to get more traffic on their posts and sites. It offers various exciting offerings, including rank tracker, keyword, and content explorer. It features a user-friendly interface and a 7-day trial at $7. Its starter plan costs $99 monthly.

SEMrush: Compact and Powerful Marketing Tool

SEMrush Main Alternatives
SEMrush gives useful tools to increase its subscribers’ online visibility. It includes SEO, competitor research, content marketing, and social media marketing. The website has served over a million customers and has 14 international awards to its name. Its smallest package costs $99.95 monthly.

Moz Pro: Accuracy with Efficiency

Moz Pro is another giant SEO marketing software. It is renowned for its accurate metrics, which are often adopted as the market standard. Like other software, it provides SEO, web tracking, and backlinking services. Its least package costs $79 per month. It also gives 30 days free trial to new subscribers.

SpyFu: Excellent Service at Little Cost

SpyFu Review
SpyFu is famous for providing the marketing secret formula of the most successful competitors. Its search engine optimization tool helps subscribers to increase their website traffic.

About its pricing, it offers a free version with limited features. Its least paid-subscription plan costs $39 per month.

Mangools: Quality with Simplicity

Mangools Main
Mangools is another competent rival to the Serpstat software. It has an easy-to-use interface. Besides that, the website gives accurate SEO difficulty. It also provides information on rankings, backlinks, competitor’s authority. The website offers ten days free trial and $49 per month for the basic subscription plan.

Serpstat Ahrefs SEMrush Moz Pro SpyFu Mangools
Basic Plan per Month $69 $99 $99.95 $99 $39 $49
Free Trial No No Yes Yes No Yes
Multiple Users Yes Yes Yes Yes Yes Yes
Telephone Helpline No Yes Yes No No Yes
Live Chat Yes No Yes No Yes No
Branded Reports No No Yes Yes Yes No
Social Media Management No No Yes No No No
Money-Back Guarantee Yes No Yes No Yes Yes
Rank Tracking Yes Yes Yes Yes Yes Yes
Link Building Yes Yes Yes Yes No No
Multi-Language Website Yes Yes Yes No No No
Keywords Research Yes Yes Yes Yes Yes Yes
Customized Plan No No Yes Yes No No

FAQ Section

  • Why Do I Need to Use the SerpStat SEO Tool?

    Many successful bloggers and marketers use the Serpstat SEO tool to generate and monitor their content. It helps users by providing keywords that assist their posts to rank better on search engines. It also allows them to monitor their domain and that of their competitors. Then, the infographics tool summarizes the information into a concise and understandable form.

  • How Can I Use SerpStat for Keyword Analysis?

    To use the tool, visit the site, and register a free account. Then, from the homepage, input the keywords into the widget at the screen’s top. Select the search button. The result will provide a limited report consisting of graphics and text. Customers are required to upgrade to a paid plan to get more details.

  • How Reliable is SerpStat for Keyword Analysis?

    The keyword evaluation feature is excellent, but it sometimes shows some flaws. Despite its extensive database, it supplies smaller volumes of keywords than competitors. It sometimes also produces results that differ from other tools. Overall, it is a great tool.

The Verdict: The Best SEO Tool or Not?

The digital marketing ecosystem is quite fierce. Individuals and businesses will need the best tools to manage their projects and campaigns if they have to survive.

Serpstat has proven to be a formidable option. Its features, with its excellent service and affordable pricing, makes it a top choice. Its quality of customer service also gives it a competitive advantage.

In all, this review gave an x-ray perspective of the site, as well as its pros and cons. Assuredly, it will be useful for readers who have the crucial question: ‘Is it the best tool for me?’

Share your thoughts and experiences by dropping a comment below.

Megan Green

Megan Green

Megan is a writer who works at the junctures of science and stories. Previously, she has been the editor of a fashion magazine, an educator, mom, and a baker. She is keen on working with brands and lifestyle products, and outdoor tasks. Megan is outgoing, optimistic and has a great personality. She delivers top-notch content with a unique view on usual things.


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