Vendio Review: What Can Online Merchants Find in This Service?

Vendio Review: What Can Online Merchants Find in This Service?
Our Rating
4.6 / 5
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Price Plans

  • Topaz $29.95/mo

  • Ruby $49.95/mo

  • Sapphire $99.95/mo

  • Emerald $249.95/mo

Free Version


Free Trial

Yes/15 days
  • Web-Based

  • Credit Card
  • Debit Cards

Starter package


Vendio Review: In-Depth

Vendio provides an integrated solution for merchants to manage their online business across multiple marketplaces to save time and grow their businesses. They integrate with eBay, Amazon, Etsy, MoreCommerce, Facebook, and the seller’s own store.

They also help merchants to manage their inventory seamlessly using real-time synchronization and sort & filter tools. With SEO tools, professional templates, and automated emails, users also get to boost trades and build a loyal customer base.

Key Features

  • Inventory control
  • Order and shipping management
  • SEO tools
  • Variation support for multiple sites
  • Endicia integration
  • FBA and FBM tracking
  • Scheduling
  • Over 200 eBay templates
  • ASIN support
  • Amazon Seller Central
  • Single sales dashboard for all channels
  • Real-time inventory synchronization
  • Vehicle fitment chart for eBay
  • Amazon Marketplace Web Service support
  • One-page checkout

Vendio Background Information (History)

Vendio Background Information

Vendio started in 1999 as, founded by Rodrigo Sales. The website helped online buyers browse auction items from many sites from one location. Later on, they began focusing on solutions for online merchants, which led them to adopt the name “Vendio” in 2001.

In 2009, they acquired Andale in 2006, a player in auction management and research, leading up to the launch of their eCommerce platform. Over 100,000 online sellers are currently using it to manage merchandise worth over $2 Billion.

Their headquarters is in New York, USA, with many offices across the globe. Their board of directors includes Rick Stubblefield, Bruce Shewmaker, Reid Hoffman, Keith Rabois, and Yoda McJedi.

Features in Detail

The features are there to help merchants save time and achieve seamless stock management. Users can utilize them to grow their businesses over time. They can also build strong relationships with their customers through engagement and accurate and timely order fulfillment.

Multi-Channel Inventory Organization: Control all Channels

Vendio Multi-Channel Inventory Organization

Inventory management is perhaps the major reason why merchants require a service like this.

These tools help to prevent data discrepancies, sell-outs, and errors when adding products:

  • Reviews stock on all channels once an order is made and auto-updates
  • Import products directly from eBay and Amazon
  • Alerts when supply is running low
  • Easily review inventory with sort and filter tools
  • HTML editor and spell checker for product descriptions

Bulk Controls: Save Time by Managing Goods in Volumes

The software provides means for sellers to group their items and make wholesale changes to any category. They also help save time when adding new products with variation support for multiple channels.

These features are:

  • Bulk editing tools available on the web-store
  • Spreadsheet (CSV) tool to review and update products
  • Sort and filter products by categories
  • Apply a single product detail to multiple channels
  • Previous profiles are reusable while adding products to save time

After-Sale Automation: Save More Time on Post-Sale Process

Users can preset the procedure after an order has been shipped to avoid repetitive tasks and allow them to focus on other things.

To ensure they rightly fulfill the order and to keep buyers abreast of the progress, the following tools are available:

  • Send tracking link to customers after orders automatically
  • Send tracking number to Amazon and eBay automatically
  • Print shipping labels for all selling channels from the orders section with the Endicia integration
  • Export order data in a CSV file to use a different shipping method

eBay Tools: For eBay Merchants

Merchants can benefit from eBay specific tools to improve performance and save time.

They include:

  • Over 200 expertly designed eBay templates to drive more sales
  • Templates are mobile friendly and adherent to eBay’s content policy
  • Multiple eBay user IDs are supported
  • Schedule launches without eBay scheduling fee
  • Automate eBay second chance offers
  • Preset relaunch sequence when products sell with Buy-It-Now on eBay

Amazon Tools: For Amazon Merchants

Merchants also get special tools to facilitate sales and manage their catalog better.

They include:

  • Reviews Fulfilled-By-Amazon products together with Fulfilled-By-merchant products
  • Amazon Marketplace Web Service is supported
  • Amazon Seller Central support for professional sellers
  • Amazon Standard Identification Number (ASIN) support
  • Automate Amazon sales, costs, profits, and tax reports

Marketing Tools: For Business Growth

These tools help to boost sales and build a loyal customer base.

They include:

  • Free eBay Gallery for promoting listings
  • Automated Buyer Appreciation helps to build a loyal customer base and earn good reviews
  • SEO guide available on the Web store plus an SEO quick add feature
  • Automate discount coupons
  • One-page checkout for buyers to prevent abandoned carts
  • Store gallery widget to promote products in blogs and emails

Sales and Order Control: Manage and Boost Trade

The centralized sales and order management and available tools to automate the process help save time and ensure sellers don’t bungle orders.

The features to supervise sales are:

  • Programmed sales messages, which are customizable
  • Single sales dashboard for all channels
  • Ship orders from all channels from one location (orders section)
  • Automatic catalog update after orders
  • Accept both online payments (PayPal, PayFlow Pro) and offline payments (checks, money orders)
  • Automate discount shipping option

Vendio Handmade: For Artisans

Vendio Handmade

This is a solution specifically for handmade sellers. It has the same features as above, but only artisans use it. It supports all the selling channels that affiliate with them.

Selling Channels

The software allows merchants to run all their stores from one place with their platform, enabling users to efficiently manage the complexities that come with multiple stores. Automated processes make the platform easy to use. Their variation also allows users to apply single profiles across all platforms.

  • eBay
  • Etsy
  • Amazon
  • Amazon Handmade
  • MoreCommerce Marketplaces
  • Facebook
  • Your Own Online Store

Vendio Plans & Pricing

Vendio Pricing

Vendio has plans and pricing for all business sizes and budgets. Users whose products or image storage exceeds their current plan automatically get upgraded to the next one.

The free trial allows people to try all the features for 15 days without charges. They do not require a credit card for this.

Topaz Plan

Topaz is the “budget” package on offer. It is the perfect plan for merchants who are just starting their businesses. Same for those who are just aiming to try out an online store management tool to see if it suits them.


  • Budget plan
  • Fit for small merchants
  • Has most of the features
  • Provides all selling channels


  • Little resources
  • Smallest value on a dollar

Ruby Plan

Ruby is the upgrade to Topaz. Startups or small enterprises might eventually find that they need more resources as they get bigger. Vendio automatically upgrades the plan when this happens. It has more resources than Topaz, but the services are the same.


  • Budget plan
  • Fit for small enterprises and startups
  • Has all the features
  • Provides all selling channels


  • Poor functionality
  • A reasonable price

Sapphire Plan

Sapphire plan has even more resources than Topaz and Ruby, although all the features are the same for all three.

With a price point just below $100, it is probably the best package for small enterprises. It gives more value for money in terms of the resources available per Dollar.


  • Has enough resources for any small to medium enterprises
  • Best value on Dollar among the budget plans
  • A variety of tools
  • Many integration options


  • It might be a bit pricey
  • More value on Dollar on higher plans

Emerald Plan

Emerald is the plan for bigger enterprises. The resources that come with this package are substantial, and merchants definitely get the value that comes with bulk.

Another merit it has on the smaller plans is that buyers have a dedicated manager to get swift and hands-on assistance.


  • Highest value on Dollar
  • Dedicated account manager
  • Has all the features
  • Provides all selling channels
  • Huge resources


  • Quite pricey
  • Customer service issues

Diamond Plan

The Diamond plan is the biggest package on offer currently. However, there are ways to access more resources if needed. Users get the best possible support with a dedicated account manager.


  • Dedicated account manager
  • All the features included
  • Provides all selling channels
  • Huge resources


  • The price is high
  • Not suitable for small sellers

Price & Key Features Comparisons Table

The smaller plans from Topaz to Sapphire are good fits for small businesses. The difference between them is the number of products and storage sizes.

However, a business owner also has to choose based on the resources they require.

This table reviews the important differences among the plans.

Topaz Ruby Sapphire Emerald Diamond
Monthly Price $29.95 $49.95 $99.95 $149.95 $249.95
Products/$ 10 20 30 100 100
Storage/$ 0.1 GB 0.2 GB 0.3 GB 1GB 1GB
eBay Yes Yes Yes Yes Yes
Etsy Yes Yes Yes Yes Yes
Amazon Yes Yes Yes Yes Yes
Amazon Handmade Yes Yes Yes Yes Yes
MoreCommerce Yes Yes Yes Yes Yes
Facebook Yes Yes Yes Yes Yes
Scheduling Yes Yes Yes Yes Yes
Account Manager No No No Yes Yes
Facebook Integration Yes Yes Yes Yes Yes

Terms and Conditions

Users must agree to the terms and conditions before using the website or any of their services.

  • The use of the services is only limited to parties that can lawfully enter into a contract. For example, minors are not allowed.
  • They retain the right to refuse their services to anyone at any time.
  • All content added or uploaded to their services is the sole responsibility of the user.
  • They can exercise the copyright and publicity rights of any information provided to them by the user without any obligations to the user.

Privacy Policy

The terms of their privacy policy are summarized below. Refer to the website for more information.

  • Protection of the password is the sole responsibility of the user.
  • The company uses cookies to collect information on some pages on their site.
  • They track certain information about users like IP address, most recent URL, next URL, the browser they are using, their operating system, etc.
  • They use industry-standard means like firewalls and Secure Socket Layers (SSLs) to protect users’ data.

Refund Policy

The software has no policy on how merchants can refund their buyers. For online payments, they can refer to the refund policy of a third-party like PayPal.

Merchants cannot get a refund after subscribing to any of their plans. However, whenever they refuse someone a service or discontinue an existing one, they refund the subscription fee for the month.

Customer Support

Vendio Customer Support

A professional support team is on hand to help users as soon as they sign up to answer queries about the service and business-related questions. The team is available 24/7 through all their channels to answer questions.


Submit a request ticket by clicking on “Request Support” on the help portal, or send a mail directly to [email protected].


Existing customers can apply to join a callback queue from the help portal, while others can call their selling line at 866-269-9549.

Live Chat

Click on “Live Chat” in the support portal to engage with one of their representatives. It’s available only to the existing customers. This is a way to get instant replies to queries while engaging with a human directly.

Search Vendio Knowledge Base

Type questions or queries into the search box at the top of the help page. The search tool matches the query to similar ones in the database and provides supporting answers. The database keeps growing as customers submit more questions.

Quality of Service

According to reviews, most customers have been able to use Vendio to manage their online stores successfully, and the platform delivers on the functionalities they promise. Their vehicle fitment chart, which is not present in many other listing platforms, helps make life easier.

However, many users have expressed discontent at how the platform has stayed the same over the years, and many of their templates are now looking obsolete. So, they could do better to evolve their interface and templates.

Some people have also complained that their customer support is not the best, and their site sometimes appears to be poorly coded.

Vendio Pros & Cons

Vendio provides many tools that are very useful for online store owners, especially those who want to manage multiple stores from one location. However, there have been some complaints among the reviews about the platform getting outdated and questionable customer support.



  • Professional templates which are also customizable
  • Bulk listing of items
  • Supports up to 5 stores
  • Vehicle fitment chart for eBay
  • Multi-channel inventory synchronization
  • Large image storage
  • Bulk editing
  • Variation support for different sites
  • Budget to luxury plans available
  • Free trial available
  • Customer support may not be the best
  • Lack of updates or new tools to keep up with the times
  • The software might be a bit buggy
  • Sometimes late to implement updates made by a third party
  • It might prove uneconomical to small sellers

Vendio Alternatives

Customer reviews claim that Vendio is one of the best ecommerce managing software. Still, there are several alternatives to help merchants sell online worth mentioning.

Inkfrog: Budget Solution for eBay and Amazon Businesses

Inkfrog is one of the most recommended inventory solutions for eBay businesses. It allows users to list on eBay very quickly and comfortably. It also has professional eBay templates and eBay SEO. Their plans start at $11 to $79 monthly.

Sellbrite: Multichannel Business Solution

Sellbrite provides inventory management and listing services for all the major marketplaces. It has a free version for merchants who get under 30 orders/month. Their paid plans start from $19 to $179 per month.

Sellercloud: All-in-one eCommerce

Sellercloud is suitable for medium to large eCommerce businesses to centralize their catalogs management. It is also useful for integration with selling channels and business growth.

The platform is very rich in features but is quite pricey. Their pricing is per order, but the minimum price is $1,000, and they don’t allow free trials.

Americommerce: Online Multi-Store

Americommerce is a feature-rich platform for multiple storefronts, B2B eCommerce, and complex catalog management. They have many tools for owners to grow their business and are suitable for all business sizes. Pricing begins at $24 to $299 per month.

Helium 10: Powerful Tool for Amazon Sellers

Helium 10 is a service that helps Amazon sellers maximize their sales and grow their businesses. It has loads of tools for Amazon, including channel and order management, SEO, and promotions. Their pricing starts at $97 to $397 per month, but they have a free version with limited features.

Comparing Their Cheapest Packages

Vendio Inkfrog Sellbrite Americommerce Helium 10 Sellercloud
Monthly Price $29.95 $11 $19 $24 $97 $1,000
Inventory Management Yes No Yes Yes Yes Yes
Multi-store Dashboard Yes No Yes Yes No Yes
Order Management Yes Yes Yes Yes Yes Yes
Shipping Management Yes Yes Yes Yes No Yes
Inventory Synchronization Yes No Yes Yes No Yes
Template Yes Yes Yes Yes Yes Yes
SEO Yes Yes No Yes Yes No
eBay Yes Yes Yes Yes No Yes
Etsy Yes No Yes Yes No Yes
Amazon Yes No Yes Yes Yes Yes
Walmart No No Yes No No Yes

FAQ Section

  • Why Should I Use Vendio?

    Vendio helps online sellers with multiple storefronts manage their business from one place to save time and make their businesses run smoothly.

    The software also has many features that help drive more sales and grow businesses, like professional listing templates, SEO tools, emails, etc.

  • What is Vendio Checkout?

    This is the checkout method provided for the sellers. It is a fast and easy way to receive payment/billing information from buyers.

    Being a one-page checkout, it encourages buyers to complete their purchase immediately, thus reducing abandoned carts.

What Do You Think About It?

A fair assessment of this service would surely have both positives and negatives. Although it packs many features, lack of updates and customer support are two cons to points at. Although, the over 100,000 current online sellers that subscribe to them are probably content.

Do you think the positives outweigh the negatives for this service? Would you use it over similar ones? Please, let us know in the comments. Also, if you have used Vendio before, kindly give a review.

Linda Andress

Linda Andress

Linda’s passion is turning ideas into a successful copy. She has worked for more than eight years in the publishing industry, providing unique and varied writings. She has experience in successfully implementing PR strategies and organization, including events and meetings (congresses, industry symposiums, and training workshops). When she’s not working, she’s reading (probably 3-4 books at a time), shopping for hours in bookstores and comic book stores, playing video games or volleyball, or spending time with her family, including her two dogs, Mickey and Pete.


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