Yotpo Review 2023: Leverage Customers in Your Favor

Yotpo Review 2023: Leverage Customers in Your Favor
Our Rating
4.4 / 5

Price Plans

  • Custom

Free Version


Free Trial

Yes/15 days
  • Web-Based

  • Credit Card

Starter package


Yotpo Review: In-Depth

Yotpo aims at converting leads to customers and one-time clients to loyal consumers. For this, it has a wide array of tools with which it gathers reviews, ratings, visual media, and more from places like Facebook. Then, it uses that info to convince interested people that the service is worth investing in.

Once they have made a purchase, it is not all. People should keep on wanting to come back if they liked the product. To encourage this, this provider offers a loyalty program. It also has a referral system to encourage users to share their experiences with their friends and partner. How does this all work in real life? Find out in this Yotpo review!

Key Features

  • Gathers reviews and ratings
  • Offers referral and loyalty programs
  • Finds photos and videos
  • SMS marketing
  • Boosts SEO
  • A wide array of integrations

Yotpo Review: Background Information

Yotpo Background Information

This company was founded in 2011. It attracted many investors thanks to its promise to revolutionize the content marketing field with content generated by the users themselves. This showed in its funding, which gathered $51 million in Series D.

Having its headquarters in Israel, this company also has offices in New York and London. Its CEO and co-founder, Tomer Tagrin, moves among them to keep a close eye on the company’s developments.

He claims one of the things that make it stand out from the crowd is they implement some of the latest advancements, such as Sentiment Analysis, to help companies boost their performance.

  • Founded in 2011
  • 375 employees
  • 25 investors
  • $33M in revenue

Service Features

Yotpo aims at helping businesses get more sales. For this, they know that the most important aspects are giving clients a nice experience and incentives to spread the word about it. They offer a wide array of features for this, the most important ones being the following ones. Check them out below!


Yotpo Referral

This company wants to help its clients keep on attracting new customers. One of the most successful ways of doing this is with word of mouth. Existing shoppers can encourage their friends and partner to purchase there too. In exchange, they can get special prizes, points, and discounts. The most important feature of this is this one.

  • Loyalty Program

B2B eCommerce Platform

Doing deals with other businesses is essential for many e-commerce platforms. There are many ways to reach this type of company. To help expand one’s brand in that field, Yotpo has these functions.

  • SEO Management
  • Communication Tools

Customer Engagement

Keeping people happy is key to having them come back and buy again. For this, it is essential to know what they like about the product and what they do not. The main functions they have for this are these.

  • Analytics
  • Communication Management
  • Community Management
  • Content Syndication
  • Feedback Collection

Customer Experience

Helping clients have an enjoyable experience with the key brand. If they do, they will want to keep on buying. And they will also be more likely to recommend the company to their friends and loved ones. For this, the company offers these functions.

  • Analytics
  • Customer Segmentation
  • Dashboard
  • Multi-Channel Data Collection
  • Negative Feedback Management
  • Predictive Analytics
  • Sentiment Analysis
  • Text Analysis

Customer Loyalty

When customers know they will receive rewards for buying from a certain brand, they are likely to keep coming back. This is a very effective way of encouraging repeat purchases. Some very useful strategies help with this and will make people happy.

  • Loyalty Cards
  • Loyalty Program
  • Referral Tracking
  • Rewards Management

Customer Satisfaction

There are many ways to improve people’s experience with a brand. The most important one measures how they feel about it. If there are things that are keeping many people away is worth considering too. To help with this, Yotpo does this.

  • Analytics
  • Feedback Collection

Reputation Management

People’s perception of a brand is a defining factor when it comes to convincing them to make a purchase. Once a company makes a mistake and loses face in front of its clients, the consequences can be terrible. To avoid this from happening, the company has these features.

  • Campaign Management
  • Response Management
  • Generation of Reviews
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Monitoring

Review Management

Getting good reviews is a sure way to boost sales. If potential shoppers see that others have tried the service or product before and are happy with it, then they are much more likely to pay for it. This is one of Yotpo’s specialties. They help with this aspect by doing the following.

  • Campaign Management
  • Dashboard
  • Negative Feedback Management
  • Response Management
  • Review Monitoring
  • Review Notification
  • Review Request
  • Sentiment Analysis
  • Social Sharing

SMS Marketing

Yotpo SMS Marketing

This type of messaging has one of the highest returns on investment in the market. People always carry their phones with them, so this is the easiest way to reach them. What is more, this is a very simple way of doing it. Yotpo knows the importance of SMS marketing, and that is why their tool has pretty much every feature people will need.

  • 2-Way Messaging
  • Contact Management
  • MMS
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Reporting/Analytics
  • Scheduled Messaging
  • Shortcodes
  • Text-to-Win

Features in Details

This company has one of the complete feature catalogs in the field. Not only do they gather reviews and ratings. They also focus on visual experiences and even SMS marketing. Check out below what they have to offer to their clients.

Reviews & Ratings

When deciding what to buy, people are more likely to believe other users than sellers. This is why the team has included a tool to gather reviews. It also has a rating section where the highest mark is five stars.

This tool can be added to any site and customized to make match the brand style. It also analyzes the info and creates reports with what people have said. Having good reviews will boost the site’s SEO and reduce the cost per click when it comes to ads.

Loyalty & Referrals

Yotpo also allows users to create loyalty and referral programs to keep existing clients coming for more. The loyalty program offers the following.

  • Custom-Designed Experience
  • Tier-Based Programs
  • Measurable ROI
  • Customer Management

Those who want to make their current customers recommend their products can also enjoy many features, like these.

  • Flexible Reward Structure
  • Incentives for Repeat Referrals
  • Program Analytics
  • Multi-Channel Support
  • Multiple Sharing Options

SMS Marketing

This is one of the few e-commerce platforms that specialize in this. One of the main perks of this function is that it has one of the highest returns on investment in the market. These are some of the things that make this provider stand out in this aspect.

  • Automated flows
  • Out-of-the-box automation
  • Gathering of highly-segmented data
  • Possibility to target and engage customers
  • Ultra-personalized SMS & MMS messages

Visual Marketing

“An image is worth a thousand words” is one of the principles that drive this option. It helps users gather pics taken by clients and display them on their site. In this way, potential buyers will see how happy previous clients are with their purchase. These galleries may be shown in the following pages.

  • Homepage
  • Category Page
  • Product Page
  • Checkout Page

Of course, users can choose among many templates and select the one that suits their site better. The tool will also track the number of clicks it gathers to see its efficiency.


Yotpo Integrations

Yotpo can integrate with the majority of the most common tools in the e-commerce field. This is the complete list of all the options it can work with.

  • AdRoll
  • Ampifyme
  • Antavo
  • Bazaarvoice
  • Beeketing Boost Sales
  • BigCommerce
  • Bold Commerce
  • BoostCommerce
  • Cohley
  • Cordial
  • DataGrail
  • Dotdigital
  • Emarsys
  • Facebook
  • Findify
  • Flashchat
  • Fomo
  • Glew
  • Google
  • Gorgias
  • Hubspot
  • Instagram
  • InstantSearch+
  • Klaviyo
  • Lightspeed
  • Limespot
  • Listrak
  • LoyaltyLion
  • Magento
  • Mailchimp
  • Nosto
  • Octane AI
  • Octane AI
  • Omnisend
  • Oracle Bronto
  • Pagefly
  • Pinterest
  • Plobal Apps
  • PostScript
  • ProveSource
  • ReCharge
  • Remarkety
  • Retention Science
  • Rise.ai
  • SAP Hybris
  • Sailthru
  • Salesforce Commerce Cloud
  • Salesforce Marketing Cloud
  • Searchanise
  • Searchspring
  • Shoelace
  • Shogun
  • Shopify
  • Shopify Plus
  • Smile.io
  • Stars and Stories
  • Stitch
  • Swell
  • Twitter
  • Vend
  • ViralSweep
  • Volusion
  • WooCommerce
  • Zaius
  • Zendesk
  • Zinrelo

How Does It Work?

This tool aims to gather people’s opinions to show social proof about the products. In this way, marketers can have reviews, images, and more in a single place. To get this data, they work with many other apps like Facebook and Google. They search from user ratings and media there, analyze it, and display it on the company’s site.

Yotpo Plans & Pricing

Yotpo Plans & Pricing

Yotpo has only one paid plan in its repertoire. The good news is that it can be adapted to the needs every user may have. Then, those who are not sure about whether the service will be right for them may try out the free version. It has most of the important features but in a limited manner.


This plan was designed for those who are just getting started and want to try out the platform first before committing. It is rather limited in some regards, like the number of orders that the store is able to get, but it fulfills its purpose of letting people see how the app works. Also, it can be customized, but only up to a point. The features included are these.

  • Includes 50 Monthly Orders
  • Review Request Emails
  • On-Site Widgets
  • Basic Customization
  • Content Management & Moderation


  • No cost
  • Perfect to see how it works
  • Includes widgets
  • Allows to gather and manage data
  • Enterprise privacy and security


  • A limited number of orders
  • Not very customizable


This option can be customized in every aspect to fit what people need. This is why there is not a definitive price. Instead, it will vary depending on the size of the user’s store. Then, every client will be assigned a customer success manager that will help him make the most out of this tool. Users will be able to use the tool on many sites if they want. And they will be able to rely on all the available integrations. The complete list of functions is as follows.

  • Custom Monthly Orders
  • Multi-Channel Content Generation
  • On-Site Widgets & Galleries
  • Google & Facebook Integration
  • Advanced Content Management
  • Widgets & Emails Customization
  • Multiple Domains Support
  • Dedicated Success Manager


  • Complete list of integrations
  • A dedicated customer support agent
  • Customized experience
  • Supports many sites
  • Demo available


  • Large stores have to pay a lot
  • Could work with more ad providers

Price & Key Features Comparisons Table

The two plans that this company offers have the same aim in mind, but they are very different. The first one is good to get a taste of how the platform works but is quite limited. The second one, on the other hand, can be personalized to have all the company’s features. Check out their differences in depth here.

Free Premium
Price per month Free Custom
Content generation Basic Advanced
On-site widgets Selected Complete
SMS marketing No Yes
Visual marketing No Yes
Customer insights No Yes
Integrations No Yes
Community Q&A No Yes
Content moderation Basic Advanced
Analytics Yes Yes
Customization Basic Advanced
Platform management No Yes
Multi-domains No Yes
Dedicated success manager No Yes
Enterprise privacy & security Yes Yes

Terms and Conditions

In this document, Yotpo outlines the conditions by which the user and the provider can use the service. This includes their rights and obligations. They also describe each one of the services they offer.

Some of the things they note here are how they are obliged to provide the service. If they fail to do so, users have a right to ask for some kind of compensation. This should put many people at ease in terms of security.

They also mention some things related to how they handle user permissions. For example, they will ask them if they agree to have cookies on their sites. If they do not, then they will not store anything.

Privacy Policy

Yotpo collects and keeps all the data related to its users, who are over 16 years old. The Children’s Privacy Policy protects minors under that age.

Still, adults do not have much to worry about. The team makes it clear they use such info to improve user experience. They also say they abide by all the state and national laws regarding this matter. So, selling private data should not be a worry for them.

Refund Policy

In the case of the monthly plan, people can cancel their plans at any time. But they will not get their money back. They have to wait for the month to finish, but it will not bill the user again.

Those who want to cancel an annual plan will have to talk to the team about their situation. They have some chances of getting part of the money back. But this will be reviewed on a case by case basis.

Customer Support

Yotpo Customer Support

The system is quite limited in this regard. It only has one through which users can get in touch. Those who are not comfortable with that and need something more immediate will have to get accustomed to contacting them through the internet.


This method is not available for this provider. They do not offer any phone number through which users can contact them.


Email is not an option with Yotpo. Though users receive answers on their inbox, they do not have access to any address with which they may contact the team. The only way to do this is through tickets, which can be submitted from the user’s account.

Online Chat

The team does not have any system in which they answer a query or request on the spot. This includes online chat. People have the option to write to the team on the web, but it is only through the ticket system.

Support Center

Yotpo has a library full of resources for its users. There, they can find guides on how to get started using this ecommerce product, including how to install it and set it up step by step. They also have an in-depth account of each of the features, how they work, and which is the best way to make the most out of them.

Quality of Service

Most previous users are satisfied with the quality of the service. Many of them claim that having user reviews on their websites has helped them boost their sales greatly.

Still, there are some complaints regarding the pricing. Some users say that, even though the service delivered what it promised, it was out of their budget and had to change to another provider for this reason.

Customer Types

Not all businesses are the same. They all have different needs and audiences. So, the tools they have to use have to adapt constantly. This provider has taken this into account when designing its service. Check out how it can service companies of all sizes.

Who Is Yotpo Best for

This brand aims at helping businesses of all types and sizes. This is how it can aid anyone from just a freelancer to large companies with many years of experience.

Small Business

Startups have a lot to gain with this tool. Since they are not widely-known, they have to make the most out of the clients they already have. This is why encouraging people to leave reviews is key for their growth.

Large Enterprises

Yotpo will gather customer experiences from social media, like Facebook and Twitter. Big companies have so many of them that having one person to gather them to use them on their site is not realistic. This provider will automate that process to help reduce time and make the most out of the reviews.

Medium Business

Medium businesses are in a sweet spot to use this tool. They already have some reviews and ratings from previous customers and still have room for growth. This is why showing endorsement from their other clients will give those who are in doubt, a nudge in the right direction.


Those who have their own freelancing business will see great growth in clients with this tool. One of the first things leads want to see is how that person works. Being able to see the experience of previous clients is essential for this.

Yotpo Pros & Cons

Though Yotpo is one of the most advanced companies in this field, its services also have some drawbacks. Are they deal-breakers, or are they things worth living with? That is up to the user. Check out what they are here!



  • Uses sentiment analysis to help companies understand their clients
  • Works with all the important platforms in the market
  • Plans are customizable according to the needs of the client
  • Offers dedicate customer support agents
  • Has a free version and a free trial
  • Much more expensive than the competition
  • The user interface could be friendlier

Yotpo Alternatives

Yotpo is not alone in the market. Actually, many other competitors aim at offering similar services. Are they all equally good? Find out below.

Trustpilot: The Popular Choice


Trustpilot is one of the best-known competitors out there. It is a tool that manages reviews to build trust with other customers. To do this, they automate the process of getting feedback. When one has good enough results, it will boost one’s SEO and improve SEM results.

Feefo: An In-Depth Account

Feefo Main Alternatives

This provider aims at improving customer experience and company delivery through independent reviews. For this, it has tools that gather insights based on what people said. Then, with such information, ecommerce business owners can make informed decisions that will improve customer experience and the company’s reputation.

BirdEye: Understand Customer Behavior

BirdEye Main Alternatives

BirdEye’s goal is capturing customer sentiment and boosting brand performance. It gets feedback on real-time as well as star ratings and client feelings. It gathers them from all types of channels, including review sites, social media, and surveys.

Bazaarvoice: Use Reviews to Leverage Buys

Bazaarvoice Main Alternatives

This service’s goal is to help small and medium businesses find new customers and build their trust. They hope that this, over time, will turn into more sales. They gather user-generated content throughout the web, such as ratings, reviews, images, and videos.

Podium: Know What They Think

Podium Main Alternatives

Podium aids business owners in managing their interactions with their customers. For this, it gathers reviews and feedback on the web to build credibility. It also has messaging options included that help to connect with clients.

PowerReviews: A Powerful Solution

PowerReviews Main Alternatives

This brand partners with over 1,000 companies to find and gather real testimonies from past users. It shows authentic content, like queries that users have as well as reviews and pics, to make the buyer’s journey a more pleasurable experience.

Table of Comparison of Competitors

These competitors offer so many things that it may be hard to keep pace with the features they offer. In order to help make the right decision, here is a complete table comparing them in all the main aspects.

Yotpo Trustpilot Feefo BirdEye Bazaarvoice Podium PowerReviews
Cost of basic plan per month Custom $199 $299 $250 $349 Custom $399
Reviews Yes Yes Yes Yes Yes Yes Yes
Ratings Yes Yes Yes Yes Yes Yes Yes
Photos Yes No Yes No Yes No Yes
Videos Yes No Yes No Yes No Yes
SMS Yes No No No No Yes Yes
Surveys Yes No Yes Yes Yes No Yes
Dedicated customer support Yes Yes Yes Yes No Yes No
Boost SEO Yes Yes Yes Yes Yes Yes Yes
Analytics and insights Yes Yes Yes Yes Yes Yes Yes

Frequently Asked Questions

How Do You Use Yotpo?

Using this software is very simple. Users only have to go to their website and open an account. They can choose between the free and the paid versions. Those who go for the latter will be contacted by a representative shortly after.

With that person, they will have to arrange which features are more convenient for the ecommerce business and how much the final price will be. Then, their demo will start. If they are satisfied with it, soon, the company will start charging for its services.

How Do I Add Yotpo to Shopify?

Yotpo is an app for Shopify that works in a plug and play manner. What does this mean? That it can be added to the store with minimum setup. Actually, only one click is needed. Then, it will start working right away and collecting reviews. This also includes importing ratings and reviews from other platforms.

To Get Started, Follow These Steps:

  1. Log in to the Shopify account
  2. Click on the “Apps” button.
  3. Go to “Visit Shopify App Store”
  4. Look for Yotpo using the search bar and tap it
  5. Hit “Add app” and then install it
  6. Enter the password and username and start using it!

How Do I Remove Yotpo From Shopify?

This process is very simple and similar to the installation process. Just bear in mind that this is not the same as closing the account. The procedure for that is very different.

Follow These Steps, and This App Will Be Gone in Just a Few Seconds:

  1. Enter the Shopify account and look for the App section.
  2. Go to the App Store
  3. Type “Yotpo” in the search bar and enter the app
  4. Click on “Remove app”. It may ask to confirm the decision.
  5. Hit “Yes”, and wait just a few seconds.

How Do I Delete My Yotpo Account?

Deleting one’s account is relatively easy, though not as simple as doing away with the app. The steps for this are quite simple.

Just Go Through Them One by One, and the Account Will Be Gone in a Few Minutes:

  1. Enter Yotpo and log into the account
  2. Hit the Settings button on the upper part of the screen
  3. Choose account settings
  4. Look for the Current Plans section and click Edit
  5. There, tap on Cancel the Subscription
  6. It may ask to confirm the decision. Choose Yes, and it is done!

How Do You Get People to Write a Review?

No matter how much one asks, some people may be reluctant to leave reviews. Maybe they see it as a waste of time, or they see no use in it. These are some useful strategies that will encourage them to say their opinion.

  1. Give them an incentive, like discounts.
  2. Make it personal. Do not send a generic message.
  3. Stress the importance of it. Tell them that their feedback will really be taken into account.

Why Does It Matter What People Think?

Yotpo not only lets companies boost their sales with content created by the users. It is also a great platform to get insights about which aspects of the service need to improve. In this way, the product will improve, and in turn, a greater number of sales will come naturally.

Do you take user reviews into account or your business? Let us know your experience below!

Published: October 23, 2020Updated: March 26, 2024

Linda Andress

Linda Andress

Linda’s passion is turning ideas into a successful copy. She has worked for more than eight years in the publishing industry, providing unique and varied writings. She has experience in successfully implementing PR strategies and organization, including events and meetings (congresses, industry symposiums, and training workshops). When she’s not working, she’s reading (probably 3-4 books at a time), shopping for hours in bookstores and comic book stores, playing video games or volleyball, or spending time with her family, including her two dogs, Mickey and Pete.


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