Search Engine Optimization (SEO) has become an essential part of almost every marketing campaign due to the high traffic that these engines receive daily. Google, the most used search engine, receives over 3.5 billion searches daily. This creates thousands of opportunities for those who prepare their sites to rank there.
Yet, doing so is not an easy task. Their ranking algorithm has evolved greatly throughout the years, and Google keeps on pushing updates regularly. In spite of this, the best practices that they recommend barely change. Having authoritative links (also known as backlinking), and optimized titles and URLs, among others, are just some of them.
If you need to make sure that your site ranks among the first positions in a Google search for your preferred keywords, this infographic by Dot Com Infoway will come in handy. It includes a brief overview of why it is important to optimize your content for this search engine and gives you tips on how to do so successfully.