Social Media Growth Blog
Practical guides on social media features, privacy, and best practices, written by our editorial team.
Latest articles
- Instagram
Why Am I Losing Followers on Instagram? 5 Causes and How to Tell Them Apart
Instagram follower counts usually fall for one of five reasons: Instagram removing disabled accounts, Instagram removing follows from inauthentic accounts, flagged spam followers being removed, unfollows, and followers deleting their accounts. A sharp drop that many accounts see on the same days usually points to a removal by Instagram; a slow leak usually points to unfollows.
- Social Media Marketing
Twitch Partner Requirements 2026: Path to Partner, Review and What Partner Adds
To apply for Twitch Partner you need the Path to Partner achievement: 6 streams on 6 different days averaging 75 viewers, in each of the two 30-day periods before you apply. A Twitch team then reviews consistency, viewership, engagement and suspension history, typically within 2 weeks, and viewers inflated by bots break Twitch's rule against viewership tampering.
- Social Media Marketing
Kick vs Twitch in 2026: Requirements, Revenue Splits, Multistreaming and Audience
Kick gives streamers 95% of a flat $5 subscription and pays Partners per stream; Twitch's standard sub split is 50/50, rising to 70/30, and Streams Charts' third-party data show it with about twice Kick's watch time. Both Partner tiers start at 75 average viewers, both allow multistreaming, and both ban bought viewers; every rule here was read on the platforms' own pages on October 8, 2026.
- Social Media MarketingHow-to
How to Grow Followers on X in 2026: What X's Own Code and Rules Reward
X's published For You code weights replies, quotes and shares far above likes, can give a fresh post from an account with 50,000 followers or fewer a small-account boost, and hides spam-labeled accounts' posts from recommendations to non-followers. Here are seven steps built from that code and X's Help Center, and what Premium and paid followers do and do not change.
- YouTubeHow-to
How to Get More Views on YouTube: What YouTube Says Works (2026)
YouTube views come from search, Home and Suggested, the Shorts feed and links outside YouTube, and YouTube ranks each one differently. Here is what YouTube's own Help pages say works on each surface, what its October 1, 2026 Shorts update says, and where paid views fit.
- TikTok
What Are TikTok Coins? Prices, Gifts, Diamonds and What Creators Get (2026)
TikTok Coins are digital items you buy from TikTok and spend on Gifts, Promote and Star Comments. Here is what they cost, how Gifts count toward Diamonds, and what TikTok's 2026 policies say, and do not say, about creator payouts.
- Social Media Marketing
How Much Does Kick Pay Streamers? The 95/5 Split and the Rate Kick Keeps Private
The pay figure Kick publishes is a split: streamers keep 95% of subscription and KICKs revenue, which is $4.75 of every $5 subscription. The Kick Partner Program pays on top of that for each stream, based on audience, but Kick publishes no hourly or per-viewer rate and says it does not publish the formula. Here is what Kick does state, page by page, read on 5 October 2026.
- Social Media Marketing
Twitch Affiliate Requirements in 2026: 25 Followers, 4 Hours, 4 Days, 3 Viewers
As of October 5, 2026, Twitch Affiliate takes 25 followers, 4 hours streamed, 4 different stream days and an average of 3 viewers on 4 different days, all inside one 30-day period. The 50-follower, 8-hour, 7-day version was replaced in early June 2025. Streamers worldwide can now use subs, Bits and Channel Points before Affiliate, but only Affiliates and Partners are paid out.
- YouTube
What Counts as a View on YouTube? The August 2026 Change Explained
Since August 24, 2026, YouTube counts a view the moment a video starts to play, on Shorts, long-form videos and live streams. Partner Program earnings still run on engaged views and eligibility on qualified views. Here is each definition in YouTube's own words, and which number is used for what.
- YouTube
YouTube Shorts Monetization Requirements: The 10 Million Rule From February 2027
From February 1, 2027, a channel needs at least 10 million qualified Shorts views in the last 90 days to earn a share of Shorts ad revenue each month, and new creators need 20 million to join through Shorts. Channels below 10 million stay in the Partner Program and keep long-form earnings. Here is YouTube's exact wording, what a qualified view is, and which 90 days count.
- YouTube
YouTube Monetization Requirements: 2026 Rules and What Changes in 2027
As of October 5, 2026, earning ad revenue on YouTube takes 1,000 subscribers plus 4,000 qualified watch hours in 12 months or 10 million qualified Shorts views in 90 days. From February 1, 2027, YouTube says new creators will need 8,000 hours or 20 million Shorts views. Channels already in the program keep their status, but must accept updated terms by January 31, 2027 to keep monetizing in full.
- TikTok
How Many Followers Do You Need to Go Live on TikTok?
TikTok publishes a number: 1,000 followers, and you must be 18. Its own sentence carries the qualifier "may vary across regions", and its help pages describe LIVE access in more than one way. Here is every requirement TikTok publishes, and how to make the app tell you which one you are failing.
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