Pricing that respects your time.

Every plan shares the same verified trust data. Paid plans add history, API access, claim-and-operate surfaces, and competitive intelligence. No ads on paid plans, ever.

No credit card required for 14-day Pro or Business trials

Free

For browsing public reviews and comparing services.

Use HowSociable

Unlimited public reviews and comparisons
Search the full verified corpus
Save up to 5 comparisons
Newsletter access
Trust Index trend history
Benchmark data product
Claim your business profile
Widget embeds
API access

Pro

For independent consultants, creators, and operators who need verified data at their fingertips.

$79/month

Billed yearly: $790 (save 2 months)

Start Pro

Everything in Free
Full Trust Index history on every profile
Unlimited saved comparisons and alerts
Export any comparison to CSV or PDF
Category benchmark snapshots (quarterly)
API access — 10,000 calls/month
No advertising on any surface
Claim and manage business profiles
Custom widget branding
Team seats
SLA + priority support

Business

For agencies and tool vendors who want to operate their own profile and track the competitive set.

$299/month

Billed yearly: $2,990 (save 2 months)

Start Business

Everything in Pro
Claim and operate unlimited business profiles
Respond to reviews with published right-of-reply
Custom-branded widget embeds
Competitive tracking — 25 services
Full benchmark dataset (monthly)
5 team seats — add more for $29/seat/mo
Priority support + dedicated Slack channel

What you get on every plan

The verified trust data is the product. It's the same data on every plan — the paid tiers unlock more of it, not a different version.

Weighted reviews

Every review is tier-classified and weighted. Anonymous reviews barely move the aggregate; evidence-backed reviews do.

Trust Index

A single 0-100 composite per service, derived from five signal categories. Not displayed unless the signal floor is met.

Claim + verify

Businesses can claim their profile via three-method verification (email, DNS TXT, HTML file) and respond to reviews.

Frequently asked

Do you offer a free trial?: Yes — every paid plan includes a 14-day trial. No credit card required until you hit the end of day 14.
Can I switch plans?: Yes. Upgrades are prorated to the day; downgrades take effect at the end of the current billing period.
What counts as a Business profile?: One Business profile is one service or brand that you own or operate. Multi-brand holding companies can add additional profiles at $99/profile/month.
Do paid plans influence review scoring?: No. Editorial reviews are produced by our independent editorial team under the rubric published at /about. Business plan subscribers can respond to their own reviews but cannot preview, edit, or delay publication.
Can I cancel at any time?: Yes. Cancellation is one click from your account page. Your plan stays active until the end of the current billing period and the plan does not auto-renew.
Is there a non-profit or academic discount?: Registered non-profits, accredited universities, and working journalists get 50% off Pro. Email press@howsociable.com with verification.

Running an agency? Ask about annual enterprise pricing.

For agencies managing 10+ client brand profiles, SOC2 requirements, or a custom data feed, we offer annual enterprise contracts. Start the conversation — we'll reply within one business day.

Contact sales