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Industry data

Social-media growth service benchmarks

The numbers behind every review. Every quarter we test every service we cover with our own accounts and report the aggregates back to you — median retention, delivery speed, price range, and best-in-class per category.

Q1 2026 snapshot9 categories trackedRead the methodology →

Last updated March 31, 2026

Instagram

Instagram Followers

Median retention is the single strongest quality signal in this category. Everything else is noise.

Median retention
82%
Starting price
$2.97
Same-day
61%

Best: Likes.io · 97% retention →

Instagram Likes

Delivery speed matters more than retention here — likes that show up in 10 minutes are a different product than likes that drift in over a week.

Median retention
88%
Starting price
$1.79
Same-day
94%

Best: Buzzoid · 99% retention →

TikTok

TikTok Followers

TikTok's algorithm throttles unusual follower-growth patterns harder than Instagram — gradual delivery outperforms instant even at the same retention.

Median retention
78%
Starting price
$3.49
Same-day
41%

Best: Likes.io · 94% retention →

TikTok Likes

Likes are cheap and retention is high — but velocity matters: TikTok weights early-hour likes toward algorithmic reach.

Median retention
91%
Starting price
$1.49
Same-day
89%

Best: Buzzoid · 99% retention →

TikTok Views

Views are the cheapest engagement signal and the least meaningful alone — the benchmark is: did they push the video into the For You Page?

Median retention
99%
Starting price
$1.49
Same-day
96%

Best: Likes.io · 100% retention →

YouTube

YouTube Subscribers

YouTube's monetization threshold makes retention existential — a service that drops subscribers demonetizes your channel.

Median retention
71%
Starting price
$9.99
Same-day
11%

Best: Likes.io · 92% retention →

YouTube Views

Views without watch time are worthless for ranking — the benchmark is audience retention on the view burst, not the view count.

Median retention
94%
Starting price
$4.99
Same-day
28%

Best: Likes.io · 99% retention →

Spotify

Spotify Plays

Spotify royalty thresholds (30 seconds) make low-retention plays unprofitable for both you and the service — everyone is incentivized toward real playback.

Median retention
96%
Starting price
$7.99
Same-day
14%

Best: Flock Social · 100% retention →

Twitter / X

Twitter/X Followers

Twitter's paid-verification era changed the benchmarks — legitimate organic-looking followers now cost 2-3x what they did in 2022.

Median retention
69%
Starting price
$4.99
Same-day
37%

Best: Likes.io · 88% retention →

How we measure these numbers

Every quarter we purchase a standardized package from every service in every tracked category with our own money, from a rotating set of test accounts. We track the outcomes for 30 days using the platform's native analytics plus external monitoring, and aggregate the results into the snapshot on this page. Sample sizes per category range from 7 to 18 services; each service contributes 3 independent observations. Raw per-service data lives in the individual review.

Full methodologyTrust CenterMethodology JSON