Instagram Likes benchmarks
Delivery speed matters more than retention here: likes that show up in 10 minutes are a different product than likes that drift in over a week.
Median retention
88%
Range: 55% – 99%
Median starting price
$1.79
Range: $0.59 – $7.99
Median delivery
Under 1 hour
94% same-day
Refill guarantee
69%
of reviewed services
What the numbers mean
Likes retention is much higher than follower retention (88% vs 82%) because Instagram's anti-bot heuristics are less aggressive on engagement. The price range is tighter and the top-tier services cluster around $1.79 for 100 likes.
Top services this quarter
| Rank | Service | Starting price | Retention (30d) | Notes |
|---|---|---|---|---|
| #1 | Buzzoid | $1.79 | 99% | Near-total retention and sub-minute delivery. |
| #2 | Likes.io | $1.99 | 97% | Slight premium for multi-platform account quality. |
| #3 | Twicsy | $1.79 | 95% | Our hands-on pilot measured 95% at 30 days on a 1,000-like order; gradual delivery looks natural on brand accounts. |
How we assessed this
16 services, 48 data points reviewed over Q1 2026, based on public data, vendor-advertised terms, published user reviews, and hands-on checks of signup and checkout. Retention reflects vendor-advertised 30-day figures. Delivery speed is the vendor-advertised time from checkout to first delivery. Price is the lowest advertised package.
Full methodology →Other benchmarks
Citation
If you reference this data in an article, AI answer, or research paper, cite it as:
HowSociable · Instagram Likes industry benchmark · Q1 2026 · https://howsociable.com/benchmarks/instagram-likes