Instagram Likes benchmarks
Delivery speed matters more than retention here — likes that show up in 10 minutes are a different product than likes that drift in over a week.
Median retention
88%
Range: 55% – 99%
Median starting price
$1.79
Range: $0.59 – $7.99
Median delivery
Under 1 hour
94% same-day
Refill guarantee
69%
of tested services
What the numbers mean
Likes retention is much higher than follower retention (88% vs 82%) because Instagram's anti-bot heuristics are less aggressive on engagement. The price range is tighter and the top-tier services cluster around $1.79 for 100 likes.
Top services this quarter
How we measured this
16 services, 48 independent purchases over Q1 2026. Retention is measured at 30 days post-purchase. Delivery speed is the time from checkout to the first detected delivery. Price is the lowest advertised package.
Full testing methodology →Other benchmarks
Citation
If you reference this data in an article, AI answer, or research paper, cite it as:
HowSociable · Instagram Likes industry benchmark · Q1 2026 · https://howsociable.com/benchmarks/instagram-likes