Instagram Likes benchmarks
Delivery speed matters more than retention here: likes that show up in 10 minutes are a different product than likes that drift in over a week.
Median retention (est.)
88%
Range: 55% – 99%
Median starting price (est.)
$1.79
Range: $0.59 – $7.99 (est.)
Median delivery (est.)
Under 1 hour
94% same-day (est.)
Refill guarantee (est.)
69%
of reviewed services
On these numbers: every figure in this block is an editorial estimate marked est. — anchored to our hands-on 5-service, 30-day pilot and extended across the wider field from public data, vendor-advertised figures, and spot checks. They are not a first-hand measurement of every service; only the pilot services carry measured retention. The one exception is the median starting price for Instagram followers, which is the median of six vendor checkouts we read on 24 August 2026. We do not publish the underlying sample: the medians and ranges above are editorial estimates covering the 16 services in this category, but that list of services, the formula and the uncertainty around each figure are not published, so treat them as directional rather than precise. The low-to-high figures are estimated spreads, not percentiles computed from a published sample. Read the methodology.
What the numbers mean
We estimate likes retention above follower retention on Instagram — 88% against 82% on our category estimates — and the usual explanation offered is that anti-bot heuristics are less aggressive on engagement than on follows; we have not tested that explanation. The price range is tighter here, with our estimated median entry package around $1.79 for 100 likes.
Top services in this snapshot
| Rank | Service | Starting price | Retention (30d, est.) | Notes |
|---|---|---|---|---|
| #1 | Buzzoid | $1.79 advertised | ~99% est. | Near-total retention and sub-minute delivery. |
| #2 | Likes.io | $1.99 advertised | ~97% est. | Slight premium for multi-platform account quality. |
| #3 | Twicsy | $1.79 advertised | 95% measured | Our hands-on pilot measured 95% at 30 days on a 1,000-like order; gradual delivery spreads the order out instead of landing as one spike. |
How we assessed this
An editorial estimate covering 16 services in this category, built from public data, vendor-advertised terms and published user reviews. We do not publish the list of services behind it, the formula, or an uncertainty range, so treat every figure on this page as directional. Retention marked measured comes from our hands-on pilot — orders we bought and tracked for 30 days — and every other retention figure is an editorial estimate (marked est.), not a first-hand measurement of that service. Delivery speed is the vendor-advertised time from checkout to first delivery. Prices marked checked were read off the vendor’s own checkout on the date recorded; the rest are entry prices the vendor advertises, which we have not re-read at checkout, and they can move with promotions.
Full methodology →Instagram Likes benchmark questions
What counts as good 30-day retention for Instagram Likes?
In this Q1 2026 snapshot, our estimated median 30-day retention for Instagram Likes is 88%, with an estimated spread of 55%–99% across the 16 services this estimate covers. A service holding above the median is ahead of our estimate for the field. These figures are editorial estimates anchored to our hands-on 5-service pilot, not first-hand measurements of every service.
Are these Instagram Likes benchmarks measured or estimated?
Estimated, with marked exceptions. Every aggregate on this page is an editorial estimate, marked est. Retention marked measured comes from our hands-on pilot — orders we bought with our own money and tracked for 30 days. Prices marked checked were read off the vendor's own checkout on a recorded date; the rest are vendor-advertised entry prices we have not re-read at checkout, and they can move with promotions.
Other benchmarks
Citation
If you reference this data in an article, AI answer, or research paper, cite it as:
HowSociable · Instagram Likes industry benchmark · Q1 2026 · https://howsociable.com/benchmarks/instagram-likes