TikTok Followers benchmarks
TikTok's algorithm throttles unusual follower-growth patterns harder than Instagram: gradual delivery outperforms instant even at the same retention.
Median retention (est.)
78%
Range: 28% – 94%
Median starting price
$3.49
Range: $1.29 – $19.99
Median delivery
1-3 days
41% same-day
Refill guarantee
65%
of reviewed services
On these numbers: retention figures are editorial estimates — anchored to our hands-on 5-service, 30-day pilot and extended across the wider field from public data, vendor-advertised figures, and spot checks. They are not a first-hand measurement of every service; only the pilot services carry measured retention. Read the methodology.
What the numbers mean
TikTok benchmarks look worse than Instagram at first glance, but that's expected: the platform's bot detection is stricter. A service hitting 90% retention on TikTok is as impressive as 97% on Instagram. Gradual-delivery services consistently beat instant-delivery ones by 6-9 retention points.
Top services this quarter
| Rank | Service | Starting price | Retention (30d, est.) | Notes |
|---|---|---|---|---|
| #1 | Likes.io | $3.49 | ~94% est. | Category leader for TikTok-specific retention. |
| #2 | SidesMedia | $3.99 | ~91% est. | Strong gradual delivery profile. |
| #3 | UseViral | $4.99 | ~82% est. | Vendor-advertised retention; the lowest in this cohort on our editorial review. |
How we assessed this
14 services, 42 data points reviewed over Q1 2026, based on public data, vendor-advertised terms, published user reviews. Retention marked measured comes from our hands-on 5-service pilot; every other retention figure is an editorial estimate (marked est.), not a first-hand measurement of that service. Delivery speed is the vendor-advertised time from checkout to first delivery. Price is the lowest advertised package.
Full methodology →Other benchmarks
Citation
If you reference this data in an article, AI answer, or research paper, cite it as:
HowSociable · TikTok Followers industry benchmark · Q1 2026 · https://howsociable.com/benchmarks/tiktok-followers