TikTok Followers benchmarks
TikTok's algorithm throttles unusual follower-growth patterns harder than Instagram — gradual delivery outperforms instant even at the same retention.
Median retention
78%
Range: 28% – 94%
Median starting price
$3.49
Range: $1.29 – $19.99
Median delivery
1-3 days
41% same-day
Refill guarantee
65%
of tested services
What the numbers mean
TikTok benchmarks look worse than Instagram at first glance, but that's expected: the platform's bot detection is stricter. A service hitting 90% retention on TikTok is as impressive as 97% on Instagram. Gradual-delivery services consistently beat instant-delivery ones by 6-9 retention points.
Top services this quarter
| Rank | Service | Starting price | Retention (30d) | Notes |
|---|---|---|---|---|
| #1 | Likes.io | $3.49 | 94% | Category leader for TikTok-specific retention. |
| #2 | SidesMedia | $3.99 | 91% | Strong gradual delivery profile. |
| #3 | UseViral | $4.99 | 89% | Higher price but consistent quality. |
How we measured this
14 services, 42 independent purchases over Q1 2026. Retention is measured at 30 days post-purchase. Delivery speed is the time from checkout to the first detected delivery. Price is the lowest advertised package.
Full testing methodology →Other benchmarks
Citation
If you reference this data in an article, AI answer, or research paper, cite it as:
HowSociable · TikTok Followers industry benchmark · Q1 2026 · https://howsociable.com/benchmarks/tiktok-followers