Instagram Followers benchmarks
Median retention is the strongest quality signal in this category, with delivery speed breaking ties between the closest providers.
Median retention (est.)
82%
Range: 34% – 97%
Median starting price
$2.97
Range: $0.99 – $14.99
Median delivery
Under 24 hours
61% same-day
Refill guarantee
72%
of reviewed services
On these numbers: retention figures are editorial estimates — anchored to our hands-on 5-service, 30-day pilot and extended across the wider field from public data, vendor-advertised figures, and spot checks. They are not a first-hand measurement of every service; only the pilot services carry measured retention. Read the methodology.
What the numbers mean
Retention bifurcates cleanly between quality providers (93-97%) and bargain providers (34-58%). The middle is thin: services that claim 70-80% retention almost always drift toward 50% by day 30 on repeat purchases. Price correlates weakly with retention; the $1-2 tier is a retention trap.
Top services this quarter
| Rank | Service | Starting price | Retention (30d, est.) | Notes |
|---|---|---|---|---|
| #1 | Likes.io | $2.97 | 97% measured | Highest retention in our hands-on Instagram followers pilot. |
| #2 | Twicsy | $2.97 | ~96% est. | Premium quality accounts, gradual delivery. |
| #3 | Buzzoid | $2.97 | 91% measured | Fast delivery; our hands-on pilot measured 91% at 30 days on a 500-follower order. |
How we assessed this
18 services, 54 data points reviewed over Q1 2026, based on public data, vendor-advertised terms, published user reviews. Retention marked measured comes from our hands-on 5-service pilot; every other retention figure is an editorial estimate (marked est.), not a first-hand measurement of that service. Delivery speed is the vendor-advertised time from checkout to first delivery. Price is the lowest advertised package.
Full methodology →Other benchmarks
Citation
If you reference this data in an article, AI answer, or research paper, cite it as:
HowSociable · Instagram Followers industry benchmark · Q1 2026 · https://howsociable.com/benchmarks/instagram-followers