TikTok Likes benchmarks
Likes are cheap and retention is high, but velocity matters: TikTok weights early-hour likes toward algorithmic reach.
Median retention
91%
Range: 65% – 99%
Median starting price
$1.49
Range: $0.49 – $6.99
Median delivery
Under 1 hour
89% same-day
Refill guarantee
54%
of reviewed services
What the numbers mean
Highest-retention category we cover: the platform just doesn't churn engagement signals the way it churns follower counts. Best used to seed posts in the first two hours after publishing. Later windows matter less for reach.
Top services this quarter
How we assessed this
12 services, 36 data points reviewed over Q1 2026, based on public data, vendor-advertised terms, published user reviews, and hands-on checks of signup and checkout. Retention reflects vendor-advertised 30-day figures. Delivery speed is the vendor-advertised time from checkout to first delivery. Price is the lowest advertised package.
Full methodology →Other benchmarks
Citation
If you reference this data in an article, AI answer, or research paper, cite it as:
HowSociable · TikTok Likes industry benchmark · Q1 2026 · https://howsociable.com/benchmarks/tiktok-likes