TikTok Likes benchmarks
Likes are cheap and retention is high, but velocity matters: TikTok weights early-hour likes toward algorithmic reach.
Median retention (est.)
91%
Range: 65% – 99%
Median starting price
$1.49
Range: $0.49 – $6.99
Median delivery
Under 1 hour
89% same-day
Refill guarantee
54%
of reviewed services
On these numbers: retention figures are editorial estimates — anchored to our hands-on 5-service, 30-day pilot and extended across the wider field from public data, vendor-advertised figures, and spot checks. They are not a first-hand measurement of every service; only the pilot services carry measured retention. Read the methodology.
What the numbers mean
Highest-retention category we cover: the platform just doesn't churn engagement signals the way it churns follower counts. Best used to seed posts in the first two hours after publishing. Later windows matter less for reach.
Top services this quarter
How we assessed this
12 services, 36 data points reviewed over Q1 2026, based on public data, vendor-advertised terms, published user reviews. Retention marked measured comes from our hands-on 5-service pilot; every other retention figure is an editorial estimate (marked est.), not a first-hand measurement of that service. Delivery speed is the vendor-advertised time from checkout to first delivery. Price is the lowest advertised package.
Full methodology →Other benchmarks
Citation
If you reference this data in an article, AI answer, or research paper, cite it as:
HowSociable · TikTok Likes industry benchmark · Q1 2026 · https://howsociable.com/benchmarks/tiktok-likes