TikTok Likes benchmarks
Likes are cheap and retention is high — but velocity matters: TikTok weights early-hour likes toward algorithmic reach.
Median retention
91%
Range: 65% – 99%
Median starting price
$1.49
Range: $0.49 – $6.99
Median delivery
Under 1 hour
89% same-day
Refill guarantee
54%
of tested services
What the numbers mean
Highest-retention category we track: the platform just doesn't churn engagement signals the way it churns follower counts. Best used to seed posts in the first two hours after publishing — later windows matter less for reach.
Top services this quarter
How we measured this
12 services, 36 independent purchases over Q1 2026. Retention is measured at 30 days post-purchase. Delivery speed is the time from checkout to the first detected delivery. Price is the lowest advertised package.
Full testing methodology →Other benchmarks
Citation
If you reference this data in an article, AI answer, or research paper, cite it as:
HowSociable · TikTok Likes industry benchmark · Q1 2026 · https://howsociable.com/benchmarks/tiktok-likes