How to Make Money on YouTube: The Definitive Guide

Megan Green Megan Green January 06, 2020
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YouTube counts with more than 5 billion videos daily views in 2020. And people can never get enough. The more they watch, the more they want to consume. On average, users view around 40 minutes of video every time they log in. This number shows an increase of 50% in contrast with 2018. This means that they start with one and then move on to see several others. And, of course, there is a whole business behind this. Most YouTubers monetize their recordings. To learn more about how to make money on YouTube, read on.

Table of Contents

  1. Making Money on Youtube in 2020: 10 simple steps
  2. FAQ Section
  3. Monetize Your Channel Today

How to Make Money on Youtube 2020: 10 Simple Steps

Most YouTubers create their channels because they love what they are doing. They want to guide and share their passions with like-minded people from all over the world for free. Money does not tend to be one of the main reasons for them. Yet, of course, it is a welcome extra. This is why many want to learn how to earn on youtube in 2020.

1. Know Your Audience

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Every channel’s success is due to one, and only one thing: its audience. The more subscribers a channel has, the more chances there are of having many viewers. This, in turn, generates more revenue for the content creator. Many wonder how many views on youtube to make money? Understanding what viewers want is key to this.

Some key aspects to consider are:

  • Their gender: see if the account attracts more males, females, or both. If there are more in one category, make sure to target the content to most of the time.
  • Their age: Depending on this key factor, viewers’ interest will vary. So, make sure to include content that is appropriate for each age group. A gaming account aimed at adolescents may want to avoid new content that they can find boring or too childish.

2. Monetize With Ads

Becoming a YouTube partner is the top way to make money out of a channel. Doing so is easy. Once everything is set up, go to the YouTube account and there look for the content creator section. After verifying the account, it is possible to qualify for monetization. This is paid through Google AdSense, so an account in that platform is also necessary.

  • The system works by inserting commercials into the account’s videos.
  • One has to consider how many views to make money on youtube.
  • The channel should have more than 1,000 subscribers.
  • Also, more than 4,000 watch hours are necessary.

Why It’s Important to Consider Other Options

Ads are a great way to start a YouTube career. Yet, they tend to be arbitrary. It has happened many times that channels are demonetized randomly. YouTube has an algorithm that detects recordings with certain inappropriate content. Once the algorithm believes that a channel does not fit their Terms and Conditions, that account is almost certainly never going to see some money again.

They claim that they only censor that contains inappropriate materials. For example, sexually explicit content, or recordings related to drug abuse, violence, swear words, or any content deemed controversial. Yet, in reality, a lot of content is censored randomly. If that is the case, convincing YouTube that the video is not inappropriate is going to be practically impossible.

3. Best Way to Advertise

This means that YouTubers can use the platform to promote their content for free. The top part about this is that commercials can be targeted. In this way, only interested users will see them. So, there are more chances of having them subscribe to a channel. Who can host the ads? Anyone who has a similar audience. Sometimes, it can be big and popular brands. Other times, it can be common users who are known in a specific niche.

Doing this may be scary. It is a big investment, and the results are not certain. It may pay off, or it may not. Yet, if done right, it can boost a channel’s numbers incredibly.

  • It is possible to target commercials.
  • A good tip is to use TrueView ads.
  • They are usually 10 times more likely to encourage users to take action. Like, for example, subscribing.

TrueView Ads

This type of ad helps to showcase a brand’s story. They appear next to other popular videos. Of course, they are targeted to a specific audience. The more popular ones are in-stream. This means that when users are watching a video, they see the ad in the middle of it. Viewers have the option to skip it after watching the first 5 seconds. So, the first part has to catch their attention.

Preroll

These commercials are displayed right before the video starts. The main difference with in-stream ones is that viewers cannot skip them. The maximum length is 30 seconds. Yet, the guidelines recommend making them 15 or 20 seconds long. The payment, in this case, is per click. So, make sure that the call to action is worth the money. A good example could be redirecting people to a sales page.

Bumpers

These are the shortest commercials available. They are inserted into long videos, like a break. They are great in the way to show short spots to develop brand awareness. A study carried out by YouTube proved that 90% of the people who were exposed to bumpers, later on, remembered it. Payment, in this case, is every a thousand views. These campaigns are set up in Google AdSense. There, it is possible to select the type of audience, budget, and more.

4. Be an Influencer for Other Brands

Partnering with brands is a great financial option for YouTubers. They are willing to pay people with loyal fans to promote their products.

Some people believe that promoting content makes the channel unauthentic. Yet, a survey shows that 69% of YouTubers do not agree. They claim that they only partner with brands they believe in for products they like and use. Also, it is very important to tell the audience that this is a paid promotion. It may be useful to know how many views on Youtube to make money to promote this better.

If this sounds interesting, there are several pages that help companies and YouTubers to connect. Grapevine Logic is the most famous one. And they only ask for 1,000 followers to join. Famebit is also very popular, but they ask for 5,000 fans.

  • Usually, creators charge between 5 and 15 cents per view.
  • Those who have a medium-sized number of followers sometimes also charge between $200 and $500 per post.
  • 69% of YouTubers like to work for other brands.

5. Get Paid for Licensing the Content

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Everyone wants to show popular videos. Even if they are not their own. This is why making money with viral ones by means other than ads is possible. When a recording has many viewers, many TV programs may want to pay for a license to run it in their channels. Funny ones are more likely to go viral. A great example is cat recordings, or sometimes pranks. In this way, one can get a nice side income that does not depend on YouTube.

6. Use the Account to Sell Products

Set up an e-commerce business to go with the channel. Selling products through YouTube has many pros. The most obvious one is that it is a constant input of money. But also, it helps to promote the channel. If one sells mugs or t-shirts with the logo of the account on them, many others may get interested and check it out.

There are many tools that help do this. For example, through freelancing sites, like Upwork or Fiverr, it is possible to find great designers at low prices. Some other sites, like Oberlo, print products on demand. So, there are no risks of having losses. They also take care of delivery and customer support. This means that practically anyone can start their e-commerce business.

Some other YouTubers, though, prefer to create their merchandise themselves. And this is also a valid option. Though, it is necessary to be well-prepared, as the logistics for this can be very challenging.

  1. Doing this provides a constant income.
  2. There are many tools for beginners, like Oberlo.

7. Start a Project with Crowdfunding

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Carrying out a project is hard. Not only because they require effort, but they also need money. Crowdfunding is the best way to overcome this. For this, it is necessary to present ideas in compelling ways. For instance, if one needs to get better equipment, they should show how the doners could profit from investing in this. A good example of this could be an exclusive trailer or Greet and Meet event.

Fortunately, there are many sites that allow posting projects that need funding. The most known of all is Kickstarter. There are many interested investors here. But there are also a great number of competing projects. Also, the only way to get money is by reaching the set goal. So, make sure to write an achievable one. Another popular one is Indiegogo. It works in a similar fashion, but it is more flexible with funding.

  1. There are several specialized websites for this.
  2. They tend to require users to have milestones.

8. Let Your Fans Help Support the Channel

Fan funding works just like crowdfunding. But the difference lies on who donates. In this case, as the name indicates, this is done by those who watch the channel. The content of a channel is offered for free. Yet, some loyal fans may want to contribute to getting more of the videos they like.

There are several platforms for this. There, viewers can discover new channels to support. And YouTubers have tools to interact with their loyal fans. The main tool for this is YouTube’s Fan Funding. It is a native function that allows donating money to one’s favorite creators. For this, it is necessary to enable the advertising feature.

Some other popular options include Patreon and Tipeee. In the first one, fans can subscribe to their favorite people and give them one dollar per month. In the second one, it is possible to donate only once or to set it up to do it recurrently.

  • It is possible to do it natively from YouTube.
  • Some other platforms also offer this function.
  • The money goes straight to the creator.

9. Get a Sponsor

The most-watched YouTubers usually have sponsors that support them to make their content. It is possible to see this in many of their recordings. Yet, finding these opportunities is not as easy as it sounds. The best part about sponsorships is that YouTube does not see a dime of this. And channels can negotiate the prices that they consider more suitable. These tend to be much more than what is earned with commercials. As both can be used at the same time, they create a great amount.

10. Present in Events

Look for events aimed at the niche of the channel and present in them. If the account has many videos about a specific topic, look for conferences that talk about something similar. There, show the organizing committee some samples with the best scenes. Taking part in these events can be very profitable.

What Do I Need to Monetize a Channel?

To be part of YouTube’s monetization programs, one needs to meet certain requirements.

  1. The first and most important one is to be at least 18 years old.
  2. If this is not the case, the YouTuber needs to show that he or she has permission to do this by guardians or parents.
  3. The content also has to comply with all of YouTube’s rules. For example, there should be no nudity, violence, or drugs in any of the videos.
  4. Following all of the community guidelines is also very important.
  5. It is also necessary to consider how many views to make money on youtube.
  6. Also, they should have a minimum of subscribers. For the merchandise shelf function, for example, the account needs a minimum of 10,000 followers.

FAQ Section

How Many Views Do You Need to Get Paid on YouTube?

To know how to make money on Youtube, one needs to know several tips. But this depends. Viewers have to watch the ad for 30 seconds for it to count. Yet, most users do not do it for that long. This is why one cannot rely on the number of views to know how much they will make. For a video to count, people can also interact with the ad by clicking on it. In this way, that will count and be paid.

How Many Subscribers Do You Need to Make Money on YouTube?

This is a very popular question, together with how to make money on YouTube 2020. There is no definite answer. Why? Because making money does not depend on just the number of subscribers. There are some other things at stake, as the quality of the video, the likes, and dislikes. Another important proof of the popularity of the page is the comments it gets. Still, most experts claim that with at least 10,000 fans, there should be some earnings. Most YouTubers start gaining sponsors with those numbers.

How Do YouTubers Get Paid?

get_paid_money_youtube

To get paid for every video one makes, it is necessary to give Google all the info they require. This will vary depending on the location. For residents of some places, they may ask for the tax info of the YouTuber. Then, one needs to reach the payment threshold. To cash it out in USD, one needs to have made at least $100. When this is done, the money is sent through:

  • Wire Transfers.
  • Electronic Funds Transfers.
  • Checks.
  • Western Union.

Who Are the Richest YouTubers?

Wondering how many views do you need to make money on YouTube and how much you can get with them? Well, some of the most popular YouTubers garner huge amounts with their video in 2020. According to Forbes, the top paid creator is DanTDM, with over $18.5 million dollars. The runner-up is Jeffree Star with $18 million. In the third place comes Markiplier with $17.5 million, who is followed by VanossGaming with $17 million. Jacksepticeye comes next with more than $16 million dollars. And then the famous PewDiePie, who has made $15.5 million. In the last place of the ranking comes Logan Paul with $14.5 million.


Monetize Your Channel Today

How many subscribers do you need to make money on YouTube? This is the million-dollar question in 2020. Getting thousands of them is hard but achievable with a lot of effort. The easiest way to do so fast is by posting viral videos. Yet, this is a process of trial and error. This can only be done with creative content and a lot of luck.
The best way to start is by publishing the first video. It may make one nervous about doing so. But this is the first step to success. It does not need to be perfect. It just has to be unique.

Published: December 18, 2019 | Updated: January 06, 2020
Megan Green

Megan Green

Megan is a writer who works at the junctures of science and stories. Previously, she has been the editor of a fashion magazine, an educator, mom, and a baker. She is keen on working with brands and lifestyle products, and outdoor tasks. Megan is outgoing, optimistic and has a great personality. She delivers top-notch content with a unique view on usual things.

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