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Calculate return on investment with net profit, ROI %, and annualized ROI. Free, no signup.
In months. Used for annualized ROI.
ROI
+50.00%
Net profit: $2,500.00
Strong return
Above-average return. Scale carefully — diminishing returns often kick in at higher spend.
Return on investment expresses profit as a percentage of what you put in. The higher the ROI, the more efficiently your capital is working. It's the universal language for comparing investments, campaigns, and business decisions.
| Category | Typical | Strong |
|---|---|---|
| S&P 500 (annual) | ~10% | 15%+ |
| Real estate | 8–12% | 15%+ |
| Paid ads (per campaign) | 100–200% | 300%+ |
| Creator brand deals | 30–80% | 100%+ |
| Small business investment | 15–30% annual | 40%+ |
These are realistic ranges — not promises. Investment returns vary with market conditions, execution, and competition.
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ROI = ((Return − Investment) ÷ Investment) × 100. Expressed as a percentage, it tells you what percent of the original investment you earned back as profit.
Context matters. Paid ads: 2x (100% ROI) is healthy, 3–5x is strong. Stocks (S&P 500 average): ~10% annual. Creator brand deals: 30–100% is common. Below 10% annual ROI for active investments usually means the time or risk isn't worth it.
ROAS (return on ad spend) is revenue ÷ ad spend — it ignores costs beyond the ad itself. ROI is net profit ÷ investment — it accounts for product costs, fulfillment, and fees. ROI is always the stricter, more honest number.
Multiply your ROI by (12 ÷ months held). A 20% ROI over 6 months is ~40% annualized. This simple scaling works for comparing short-term campaigns; for multi-year investments, use CAGR instead to account for compounding.
Yes. If your return is less than your investment, ROI is negative — you lost money. A −25% ROI means you got back 75% of what you put in.
Not by default. For freelance or creator work, you should price your time as a cost before calculating. If a $5,000 brand deal takes 40 hours of work and your hourly rate is $75, the real investment is $5,000 minus $3,000 in time cost = $2,000 net — and ROI calculates from there.
