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The change, effective next month, ends the flat per-view rate that had drawn criticism from top creators.

ByteDance has neither completed a sale nor exited the US market; creators say app-store availability remains their biggest worry.

Meta confirmed a 'small change' to the recommendation model; early data from growth tools suggests non-followers are seeing fewer Reels.

The change, effective this month, closes a loophole that let creators skip disclosure on partially AI-assisted content.