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Advertising & Marketing | HowSociable News | HowSociable
News›Advertising & Marketing

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Advertising & Marketing

Ad products, targeting changes, and performance-marketing news.

Illustration for: YouTube is testing a minimum CPM floor for Shorts — here's the catch
YouTube

YouTube is testing a minimum CPM floor for Shorts — here's the catch

A pilot launching in May guarantees $0.60 per 1,000 views on eligible Shorts, but eligibility is tighter than the headline number suggests.

Jane Doe·Apr 17, 2026·YouTube
Illustration for: Threads crosses 400M monthly users as full ad inventory goes live
Threads

Threads crosses 400M monthly users as full ad inventory goes live

Jane Doe·Apr 16, 2026·Threads
Illustration for: X's ad business shrinks again in Q1 2026, new filings show
X (Twitter)

X's ad business shrinks again in Q1 2026, new filings show

Jane Doe·Apr 15, 2026·X (Twitter)
Illustration for: How YouTube's Partner Program works in 2026: a plain-English guide
ExplainerYouTube

How YouTube's Partner Program works in 2026: a plain-English guide

Alex Morgan·Apr 14, 2026·YouTube
Illustration for: How to vet a brand-deal offer in 2026: red flags, paperwork, and payment terms
Explainer

How to vet a brand-deal offer in 2026: red flags, paperwork, and payment terms

Jane Doe·Apr 10, 2026·General