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What We Did to Find the Best
There are hundreds of tools for this network today. To prepare this list, we tried all the ones that had some social proof. In addition, we took a look at the reviews that previous clients wrote about them. We did not consider paid ones because they are not real. Below are some of the metrics we considered.
In the Analysis of Each Tools, We Ranked Them on These Metrics:
- Features Score (considering the number of apps supported) – 0-10 score
- Ease of Use Score (If the service is easy and clean to buy) – 0-10
- Support Score (the ways that customers have to contact them) – 0-10
- Trust Score (what previous clients write online in correlation of positive and negative reviews) – 0-10
- Price Score (how much are the plans and what they include) – 0-10
Finally, we put all those numbers together and weighed them. After that, we produced the list below. In this way, the first service gets a five-star rating for its 50 points in the above calculation. Because of this, it ranks better than the second one. Yet, all of them are reputable and worth the money they cost.
Top 5 Leading Facebook Tools in 2020
This review will help teams and businesses find the right Facebook tools. Brands need something that can publish, schedule, and do the research. Plus, it should be automatic and easy to use. This list provides details about a few top marketing resources. One of these apps might be the perfect fit.
1. Buffer: Insights & Scheduling to Post Content That Matters
Most social media marketers are familiar with Buffer and use it as a Facebook tool. Many clients think the interface is simple, but with enough detail. The software works like a personal assistant and scheduler. It also makes collaborating with teams on different accounts much easier. After posting, the program looks at analytics to see how profiles are performing. Big and small businesses use this as a primary manager. Looking at reports means teams can share better content with their audience. This works for video and text posts. These insights are invaluable and make this service a great choice. It has a convenient Web browser extension, too.
- Automated Publishing
- Good for Individuals and Teams
- Browser Extensions
- Free Version
- Organized Design
- Three Separate Products
- Limited Features
This Facebook tool is meant for people or marketing teams that need to manage multiple business accounts. It will keep clients on top of social trends so that what they post gets high engagement. Analytics make it simple to figure out what works and what doesn’t. Automated publishing allows for more room in the company's schedule.
2. FB Audience Insights: Get Back to Basics to Get More Done
One of the most popular FB tools is the Audience Insights platform. Business pages need more than 30 fans to use it. They can track engagement based on location, age, interest, and more. It’s like a media cheat sheet for marketers. Customers can see dozens of metrics in real time. This helps them post at the best times for results. It is not the same as page insights. This service is like having a personal assistant who never sleeps. Teams can see many more reports to learn about their audience and how they change. It’s great for entrepreneurs and big brand managers.
- Reports in Minutes
- Deep Insights
- Client Chooses Budget
- Easy AD Creation
- Free Marketing Education
- FB & Instagram Only
- Can Overwhelm Beginners
This tool is especially helpful because clients can learn more than ever. There are free courses for marketers on the site. The customer can decide how much money they want to spend on video and banner ads. Plus, they are more likely to succeed because they have more insights. They get to know their audience even more.
3. Headline Analyzer: Get More Traffic & Boost Sales
This tool comes from CoSchedule, another program on the list. It’s all about creating a campaign stand out. Businesses can let Headline Analyzer do most of the work. It will come up with trending keywords, so more people notice. Clients can type their ideas in, and the service comes up with better suggestions. This is a secret weapon for brands that want to grow their audience. They can also appear in more search results because the software did the research. Customers will learn how to bring more traffic to a video or page and make more sales. Teams can get started right away.
- Free to Use
- Gives Headline Score
- Word Length Optimization
- Convenient Download
- Makes Rewriting Easier
- Limited Service
- Less Advanced
A client can find the perfect keywords for their posts with this software. They can also download a list of trending words and phrases. These will get a better reaction from the audience. This program is helpful specifically for page headlines. If they want, managers can refer to CoSchedule for more features.
4. AdEspresso: Beautiful Ads Without the Extra Work
One of the most popular FB tools is social media advertising. AdEspresso helps businesses create better ads that will attract more engagement. Each campaign can have different rules, but the software will do everything. The user dashboard is unique for each customer, so they can make the best ads for their audience. The program comes from Hootsuite, so it has a history of social media success. It works on other networks and with video, too. All of the metrics are in a clear list for quick research. Clients can look at ads from different platforms all on one page. This is convenient for companies big and small.
- A/B Testing
- Adwords App
- Hootsuite Integration
- Quicker Campaigns
- Ad Graphics
- Bad Customer Support
- Limited Functions
This is a Facebook tool that works well for media teams with a daily ads budget. Bigger companies may want more features for their campaigns. The software has Hootsuite integration, which is good. It streamlines the process of measuring advertising success. This can save time and effort for businesses. Plus, clients can try it at no cost.
5. Coschedule: A Publishing Partner That is One Click Away
This is a good option for businesses using a Wordpress site. The Facebook software integrates with the website to make it easier to post on a social media page. In one step, customers can share their blog posts and video to a social network. The app also gives out progress reports on different analytics. The program focuses on digital marketers and helping them reach global audiences. Teams can plan months in advance without a huge effort. This is especially useful for different campaigns and timelines. Teams might find that it improves communication, too. This changes the way businesses create and publish blogs and stories online.
- Publishes Blogs
- Email Marketing
- Variety of Plans
- Project Templates
- Business Analytics
- Limited Free Version
- Integration Glitches
This is an integration tool that can get the job done in half the time. There are small bloggers and big businesses that use it. The program covers everything such as email, social media, and blog campaigns. Different lists and reports keep everyone on track. The price might scare some clients away.
Top 5 Best Facebook Tools (Price & Features)
Trust ScoreFrom 0-10
Starting PriceFrom ($)
Free VersionYes / No
Free TrialAmount of Days
|1. Buffer||4.3/5||9/10||$15||Yes||7 days|
|2. Facebook Audience Insights||4.2/5||8/10||$5||Yes||Yes|
|3. Headline Analyzer||4.2/5||7/10||Free||Yes||Yes|
|4. AdEspresso||4.0/5||7/10||$69||No||14 days|
|5. Coschedule||4.0/5||7/10||$80||Yes||14 days|
Frequently Asked Questions
How Do You Market on Facebook?
There are tons of apps and resources out there to help. This review describes five of those that individuals and groups may like. Of course, there are many more, so it’s a good idea to look around. The social site has its own marketing services that users might enjoy. There are separate platforms that others might prefer. It depends on what the company’s main goals are. Look for apps that offer analytics and reports about the target audience. Make sure there is a way to measure metrics. Finally, the ad campaigns should be clear, concise, and attractive. No one wants an ugly ad.
How Can Facebook Tools Help Business?
There are many companies competing online today. A team needs something to make them stand out from the crowd. These resources can bring more exposure to businesses by showing them trends and keywords for ads. It’s like having a digital marketing assistant in the office, one who never sleeps. These tools make it so that a brand is always active and ready. It allows teamwork to flow and results to come in. Plus, many of these apps are easy to use and work on several platforms. This means more collaboration and workflow, but less stress. Companies that don’t use this software will soon fall behind.
Benefits of FB Tools to Buy?
Some teams like to have more than one Facebook tool, and that’s okay. There are so many to choose from. It can be difficult to decide. Different software does a variety of tasks, so businesses need to research to find the best one that suits them. The marketing benefits are worth it. Workers get more done, page ads get more views, and the business makes more sales. Another advantage is that results come much faster. The program can create reports and find data from a range of sources. It is a wonderful way to get to know a client base with minimal effort.
How to Automate Facebook Posts?
The tools in this guide can automate posts for clients. There are also other examples on the Web. While FB tools can schedule posts for later, there isn’t much freedom. This list of software is customizable and can schedule posts for months from now. Companies can create the campaigns and then leave them be because the app will take care of it. On the scheduled day, everyone will see the page content, and the program can analyze the metrics. It doesn’t get much easier than that. Automatic posting means that brands can interact with their fans even more. It doesn’t matter where they’re located or what time it is.
The Final Word
At the end of the day, a marketing app gets more done. It’s impossible for a human to match the output. A business can improve its ads strategy with software or create an entirely new one. They can combine the personalization of real people with the efficiency of a program. It creates a perfect mix that attracts customers and keeps them satisfied. 2020 is the year for brands to start using these platforms. This guide is a great starting point.