Top Social Media Sites: Everything You Need to Know in 2019

Matt Robinson Matt Robinson August 27, 2019
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Men and women use social media sites to network with others. Yet, there are so many options out there that it is hard to pick one. Many open accounts on every page, but then forget about networking. This is not a task a brand can carry out without thinking about tactics. That is why the first thing to do is to pick the best place they need for their public to find them. In this guide, readers can find a review of the top 33 that are online in 2019.

Table of Contents

  1. Top 33 Best Social Media Sites in 2019
  2. Most Subscribed YouTubers We’ve Reviewed
  3. 10 Social Media Statistics You Need to Know in 2019
  4. FAQ Section
  5. The Final Word

Top 33 Best Social Media Sites in 2019

Being 2019, There are hundreds of social spaces out there. But not all of them are worth one’s time. Some only want to steal their clients’ info. And others are just not good. So customers tend to use always the same places. To know which are the top social media sites, keep on reading this guide.

1. YouTube: Stream Videos Easily

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2005
  • Headquarter: California
  • Founder(s): Steve Chen, Chad Hurley
  • Specialization: Video Streaming
  • Twitter: @YouTube
  • Organic Traffic/Year (Ahrefs): 8.7B

YouTube was also a pioneer in its field. Before, it was not so simple to access videos and visuals in the way it is today. Uploading one, for example, only takes some minutes. Apart from watching, persons can write texts, like the visuals, and so on. YouTubers are very successful today.

What People Like:

— No limits to the videos to watch
— Simple to comment and like
— Share interests with others

What People Don’t Like:

— Too much content at times
— Not so easy to interact with the owner

2. Facebook: the Best Network for the Audiences

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2004
  • Headquarter: Menlo Park
  • Founder(s): Mark Zuckerberg
  • Specialization: News, Social Shares
  • Twitter: @facebook
  • Organic Traffic/Year (Ahrefs): 1.7B

Facebook was the first social media network that ever went live. This space was quite a blow at the beginning. Everybody started creating their profiles there. Now, they access their messenger at all times. For images and pages, it is one of the most popular social media sites.

What People Like:

— There are a lot of communities
— Many functionalities
— Easy to send messages and stickers
— Groups and pages apart from profiles

What People Don’t Like:

— It’s easy to get lost in the network
— Privacy sometimes gets compromised

3. Twitter: Tweet Like a Champion

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2006
  • Headquarter: San Francisco
  • Founder(s): Jack Dorsey, Noah Glass
  • Specialization: News, Tweets
  • Twitter: @Twitter
  • Organic Traffic/Year (Ahrefs): 1.7B

They coined the term tweets. They refer to very short texts persons share with others. Before, the limit used to be much lower. Now, it is possible to write longer messages to show how these persons feel. The platform also supports gifs, pictures, and videos. When someone shares on Twitter, its name is “retweets”.

What People Like:

— Tweets are short and fine to read
— Legit famous ones interact there
— Polls are fun
— Supports gifs

What People Don’t Like:

— May make them less productive
— One can be tempted to share too much

4. Instagram: Visual Experience

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2010
  • Headquarter: Merlo Park
  • Founder(s): Kevin Systrom
  • Specialization: Pictures and Videos
  • Twitter: @Instagram
  • Organic Traffic/Year (Ahrefs): 476.6M

Instagram focuses mostly on visuals. Every person who wants to can share videos and images with ease. In the last few years, the functions it has have become very good. Instagrammers mostly enjoy the filters. Stories and gifs are also an attractive perk most persons have access today.

What People Like:

— Top-notch photo and video viewing
— Mobile and laptop version
— Fun filters
— Great stories

What People Don’t Like:

— Some spam
— Bot accounts

5. Reddit: Sharing Info All Around the World

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2005
  • Headquarter: Massachusetts
  • Founder(s): Alexis Kerry Ohanian
  • Specialization: News, Forum
  • Twitter: @reddit
  • Organic Traffic/Year (Ahrefs): 283M

Reddit is a community that appeared not so long ago. Still, it is one of the largest ones these days. It’s feasible there to share one’s interests and build up a network. It’s true that it only allows for text on their site. Yet, those who post there have found a way to make the space interactive.

What People Like:

— Find others with the same interests for networking
— Very organized forum
— Nobody has to give their name or even a picture

What People Don’t Like:

— Being anonymous can be dangerous
— Hard to connect with strangers

6. Pinterest: Interesting Visual Boards

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2009
  • Headquarter: San Francisco
  • Founder(s): Ben Silbermann
  • Specialization: Photo sharing
  • Twitter: @Pinterest
  • Organic Traffic/Year (Ahrefs): 281M

Pinterest started over a decade ago. The idea was for persons to be able to “pin” images under just one category. Then, they would be able to find all of them within just one group. The boards, then, can have many pins related to the same topic or theme.

What People Like:

— Easy to group pictures
— Upload nice images
— GIFS allowed today

What People Don’t Like:

— Not able to interact with others

7. LinkedIn: Find Your Dream Job

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2002
  • Headquarter: California
  • Founder(s): Reid Hoffman, Allen Blue
  • Specialization: Job Offers
  • Twitter: @LinkedIn
  • Organic Traffic/Year (Ahrefs): 109M

The idea behind LinkedIn is quite simple. It tries to join every pro in their field together to look for a job. Or they can share their expertise in what they do. For that to happen, uploading one’s resume and CV is essential. In the last few years, they have added a lot of functions. Now, it looks like one of the most popular social media sites.

What People Like:

— Great mobile dashboard
— Alerts are not invasive
— Top-notch job offers
— Simple to share job updates

What People Don’t Like:

— Hard to look for remote jobs
— Bad format for CVs

8. Quora: Get the Answer to All Your Questions

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2009
  • Headquarter: California
  • Founder(s): Adam D'Angelo
  • Specialization: Forum
  • Twitter: @Quora
  • Organic Traffic/Year (Ahrefs): 91.6M

No matter the question, it has surely been answered in Quora. There are many experts on this platform. So followers can find very complete responses. Yet, some other users have no idea what they are talking about. And yet, they answer. So people should be aware of this and not mind fishy answers.

What People Like:

— Every question is allowed
— Persons from all over the world can answer
— Interesting content

What People Don’t Like:

—There are many silly questions
— Moderators do not work a lot

9. WhatsApp: Message in a Heartbeat

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2009
  • Headquarter: California
  • Founder(s): Brian Acton, Jan Koum
  • Specialization: Messages
  • Twitter: @WhatsApp
  • Organic Traffic/Year (Ahrefs): 62M

When writing down a list of social media sites, Whatsapp has to be there. It is one of the most popular messaging apps everywhere in 2019. It allows to network with persons all over the world through text, audio, and images. Instant networking had never been easier than today.

What People Like:

— Media sharing
— Quick texting
— Personalizing options
— Top-notch reviews

What People Don’t Like:

— Too invasive
— Getting too much spam on one’s phone

10. Tumblr: Images at its Peak

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2007
  • Headquarter: New York City
  • Founder(s): David Karp
  • Specialization: Images and Gifs
  • Twitter: @tumblr
  • Organic Traffic/Year (Ahrefs): 39M

Tumblr was one of the first URLs to include microblogging. Instead of long posts, this platform aims at offering visual support. The formats included are jpg., GIFS, and short videos. Some features include HTML editing and the queue. The latter is helpful , in particular for businesses. Or persons who make money out of their Tumblr profile.

What People Like:

— Setting the blog to private
— Great dashboard and design
— Option to interact with others using comments

What People Don’t Like:

— Schedule posts for the future is a bit messy
— Tags are hard to learn

11. Medium

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2012
  • Headquarter: San Francisco, USA.
  • Founder(s): Evan Williams
  • Specialization: News, Social Shares
  • Twitter: @medium
  • Organic Traffic/Year (Ahrefs): 33.7M

This site has a clear idea in mind. That is that everyone should be able to express oneself. In this way, anyone who wants to do it could publish an article. And, by doing so, have a voice. This is an innovative concept. Yet, the creators are still struggling to make a profit out of it. None of the things they have tried worked. Unfortunately, this means that some functions are only available through payment.

What People Like:

— There are all types of interesting articles on the platforms
— It is possible to write long texts
— Once can include different media in their posts

What People Don’t Like:

— Some writings are very amateur
— Many articles are paid

12. Ask.fm: Spreading Info all Over

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2010
  • Headquarter: Latvia and California
  • Founder(s): Ilja and Mark Terebin
  • Specialization: Social Shares
  • Twitter: @askfm
  • Organic Traffic/Year (Ahrefs): 33.7M

Ask.fm was at first a website in which anyone could ask a question without showing his or her name. That was a bit problematic. There were are a lot of teens who suffered from bullying. Some years after its creation, the owners sold it to a group in California. Today, it is a social network with its own crypto.

What People Like:

— It’s nice to ask without giving one’s name
— Crypto is available today
— Photo polls

What People Don’t Like:

— Questions with no name can be rude
— Hurtful comments

13. Foursquare: Free Local Searches

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2009
  • Headquarter: New York
  • Founder(s): Dennis Crowley
  • Specialization: Business
  • Twitter: @Foursquare
  • Organic Traffic/Year (Ahrefs): 25.5M

This app has evolved a lot through time. It used to be about sharing one’s location. Not anymore. Now it gives info about local places. It helps people to choose a place to go to. It does so based on the users’ data. It is available in many places.

What People Like:

— Gives personal tips
— Presents relevant info
— Local results

What People Don’t Like:

— Few users
— Got rid of check-in feature

14. Line: News in Your Feed

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2012
  • Headquarter: Tokyo, Japan
  • Founder(s): Naver Corp
  • Specialization: News, Messaging
  • Twitter: @LineMessenger
  • Organic Traffic/Year (Ahrefs): 21.2M

This messaging app is widely used in Japan and has been expanding to other emerging markets. But it does not have many active profiles in most of them yet. It is a lite version that came up as a way to solve this and help expand in poorer countries. But some of its bugs and the lack of some functions keep it from becoming popular.

What People Like:

— It is possible to send text, images, audio, and video
— The Line Pay function acts as a digital wallet
— Delivers media, like news, comics, and manga

What People Don’t Like:

— It could use from browsers, but not anymore
— Some bugs in the lite version

15. Skype: Talk in an Instant

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2003
  • Headquarter: San Francisco
  • Founder(s): Janus Friis
  • Specialization: Video calls
  • Twitter: @Skype
  • Organic Traffic/Year (Ahrefs): 16M

This is one of the best known video-calling apps. It comes with any Microsoft account. So almost anybody has one. They have improved their video quality a lot over the years. Their audio is good too. And one can also call to another person’s landline. Even if they are in another country. And all of this for very cheap prices.

What People Like:

— Very efficient
— Calls abroad have no cost
— Very popular
— Everybody has an account

What People Don’t Like:

— It often goes slow
— The camera can improve

16. Flickr: Delight with These Images

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2004
  • Headquarter: Vancouver
  • Founder(s): Stewart Butterfield
  • Specialization: Videos, Images
  • Twitter: @Flickr
  • Organic Traffic/Year (Ahrefs): 11.9M

This is one of the best webs for photos and recordings. Free accounts can only upload up to 1000 images. And their videos can only be 3 minutes long. Yet, this should be enough for most individuals. The problem comes when one goes over that limit and does not pay for pro. There have been cases in which Flickr deleted some of those accounts without warning. So, make sure also to store images somewhere else.

What People Like:

— Hosts a wide variety of images
— No need to register to see the content
— Has apps and is optimized for mobile


What People Don’t Like:

— Free accounts are limited
— They randomly delete profiles

17. Messenger: Another Option for Communication

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2011
  • Headquarter: Menlo Park
  • Founder(s): Mark Zuckerberg
  • Specialization: Messages
  • Twitter: @Messenger
  • Organic Traffic/Year (Ahrefs): 9.8M

Messenger is associated with Facebook. This means that one cannot access it without using the Facebook profile. Yet, most folks have an account. So, it is possible to talk to all of them. Their app is complete. One can even send audio messages.

What People Like:

— Bubble alerts
— Nice gifs and icons
— See profiles from using the software

What People Don’t Like:

— Too invasive at times
— Many functions pop up

18. Telegram: Even Quicker Messages

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2013
  • Headquarter: London, UK
  • Founder(s): Pavel Durov
  • Specialization: Messages
  • Twitter: @telegram
  • Organic Traffic/Year (Ahrefs): 8.9M

This messaging app is widely used in Japan and has been expanding to other emerging markets. But it does not have many active profiles in most of them yet. It is a lite version that came up as a way to solve this and help expand in poorer countries. But some of its bugs and the lack of some functions keep it from becoming popular.

What People Like:

— Available for a wide variety of operative systems
— Every person can access its code, as it is open-source software
— It is one of the safest in the market. It encrypts the chats

What People Don’t Like:

— End-to-end encryption of texts is not handy
— Few active accounts

19. XING: Expand Your Circle

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2003
  • Headquarter: Hamburg
  • Founder(s): Lars Hinrichs
  • Specialization: Work
  • Twitter: @XING_com
  • Organic Traffic/Year (Ahrefs): 4.7M

This tool is great for those who want to meet other workers. One can find jobs there. And they also organize events for their members. For those who are interested, they can check out their news section. It shows what is happening in the industry.

What People Like:

— Available in many languages
— Strict privacy
— Free membership

What People Don’t Like:

— Some features are paid
— Only popular in Germany

20. Sina Weibo: Similar to Twitter but More

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2009
  • Headquarter: Beijing, China
  • Founder(s): SinaCorp
  • Specialization: News, Social Shares
  • Twitter: @SinaWeibo
  • Organic Traffic/Year (Ahrefs): 4M

Over the last decade, Sina Weibo evolved a lot. It just started out with text, in the same way as Twitter. Yet, it added more and more functions. Today, it looks like Facebook but from Asia. There are two types of accounts. One is meant for individuals. The other one points at brands who do business using the web.

What People Like:

— Another option for microblogging
— Profiles for brands
— Paid ads are cheap
— Own emojis

What People Don’t Like:

— A bulk of folks on the page
— A bit slow to load

21. Tinder: Find Your Life Partner

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2012
  • Headquarter: San Francisco
  • Founder(s): Sean Rad
  • Specialization: Dating
  • Twitter: @Tinder
  • Organic Traffic/Year (Ahrefs): 4M

This is one of the newest top social media sites. It is very easy to use. The app shows pictures of those who are near. Then, one has to swipe to one side to talk to them. Or to the other to avoid them. Meeting a partner has never been easier.

What People Like:

— It’s nice to meet new folks
— Very clean dashboard
— Simple to use

What People Don’t Like:

— They can get exposed
— Pictures do not always show the best side of the person

22. Snapchat: Social Media on Fire

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2011
  • Headquarter: Los Angeles
  • Founder(s): Evan Spiegel
  • Specialization: Messages
  • Twitter: @Snapchat
  • Organic Traffic/Year (Ahrefs): 3M

This mobile app for sending messages was quite new when it appeared. Apart from sending normal media, it allowed individuals to show emotion. Adding emojis, filters, and reactions where their new functions. Today, the audience is made up of teens and tweens. The self-destructing pins are the most popular ones even today.

What People Like:

— Possible to show emotions using visuals
— Function to destroy a picture after 24 hrs
— Live stories to share with friends

What People Don’t Like:

— Might be dangerous for minors
— Can be addictive

23. Meetup: Get Together in Real Life

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2002
  • Headquarter: New York
  • Founder(s): Scott Heiferman
  • Specialization: Social Shares
  • Twitter: @meetup
  • Organic Traffic/Year (Ahrefs): 3M

This innovative networking site connects persons with similar interests. So, then, they can meet in real life. It has over 35 million users. And it is present in 180 countries. As a result, it is easy to find comrades to meet with. This website encourages making friends that will last for long years.

What People Like:

— Fosters face to face meetings
— Many gatherings include drinks
— There are many accounts


What People Don’t Like:

— Meeting in person is a must
— One can’t follow others

24. Viber: Work Across Systems

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2010
  • Headquarter: Israel
  • Founder(s): Talmon Marco
  • Specialization: Instant Messages
  • Twitter: @Viber
  • Organic Traffic/Year (Ahrefs): 2M

Similar to other apps in its kind, it supports video and group calls. They tend to be a bit slow. That’s one of the downsides of Viber. Also, it adds the option of using it either on the phone or using the pc. In terms of safety, the default is not encrypted texts.

What People Like:

— Works in Linux, Windows, iOS, and Android
— International calls are way cheaper using the app
— The public can use it in a laptop

What People Don’t Like:

— Not so many filters
— Can crash for days

25. Nextdoor: Meet Those who are Close

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2011
  • Headquarter: San Francisco
  • Founder(s): Sarah Leary, Nirav Tolia
  • Specialization: Local meetups
  • Twitter: @Nextdoor
  • Organic Traffic/Year (Ahrefs): 1.7M

This site helps to keep in touch with those who live close by. In this way, one can learn about what goes on locally. And also get tips. So, one can ask questions to their neighbors. For example, to recommend a painter or a plumber.

What People Like:

— Free membership
— Backed by investors
— Reliable

What People Don’t Like:

— Available only in a few countries
— Not very popular

26. Myspace: The Fallen Giant

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2003
  • Headquarter: California
  • Founder(s): Tom Anderson
  • Specialization: News, Music
  • Twitter: @Myspace
  • Organic Traffic/Year (Ahrefs): 1.3M

This site used to be a giant 10 years ago. But it is not anymore in 2019. A great number of accounts have left it. Yet, their team keeps on trying. They add new features constantly. Now, fans can easily find their favorite music. And be up to date with world news.

What People Like:

— Easy to find good music
— Relevant news
— Great design

What People Don’t Like:

— Fewer fans than before
— Sudden losses of data

27. Tik Tok: Passion for Music

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2017
  • Headquarter: Los Angeles
  • Founder(s): ByteDance
  • Specialization: Music Videos
  • Twitter: @tiktok_us
  • Organic Traffic/Year (Ahrefs): 917K

This site appeared not so long ago. In just 3 years, it grew in millions of profiles who love sharing their passion for music. Many of the clips are quite short, only 15 seconds long. Because of that, the Clippers never get bored. They mostly pretend to be the singers. And do funny poses.

What People Like:

— Short mobile videos
— The screen shows the lyrics of the song
— Fun pets doing nice stuff

What People Don’t Like:

— Too many videos at times
— Weird clips appear

28. WeChat: Update Your Info With Friends

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2011
  • Headquarter: Shenzhen, China
  • Founder(s): Tencent
  • Specialization: Messages
  • Twitter: @WeChatApp
  • Organic Traffic/Year (Ahrefs): 429K

WeChat is a free messaging platform. Very similar to others, it allows those who want to use it to send text and media without paying. Its group chats are quite efficient. The walkie-talkie feature is the most well-known today. The timeline is also a nice touch that makes it similar to other social networking sites.

What People Like:

— Android, iPhone, Blackberry
— Look around perk
— Protected updates

What People Don’t Like:

— Kind of slow
— Not so popular

29. InterNations: Connect Over the World

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2007
  • Headquarter: Munich
  • Founder(s): Philipp von Plato
  • Specialization: Social Shares
  • Twitter: @InterNationsorg
  • Organic Traffic/Year (Ahrefs): 400K

Traveling from one place to the other can be solitary. This networking site wants to solve that. It helps to connect digital nomads and expats. So, when one is new in a place, they can meet others like them. Yet, this page is very limited. It is only available in the biggest cities. And it only has 3.6 million users.

What People Like:

— Great site for expats
— Gives info about locations
— Reliable

What People Don’t Like:

— Only available in 420 cities
— Few members

30. Baidu Tieba: Largest Audience in the World

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2003
  • Headquarter: Beijing
  • Founder(s): Robin Li
  • Specialization: News, Forum
  • Organic Traffic/Year (Ahrefs): 362K

This is a huge online community in China. The page was the first forum that was ever successful in this country. To avoid being dated, Baidu Tieba started adding more and more functions to the platform. Polls are very efficient. In that sense, many brands get vital info about the likes and dislikes of their potential clients.

What People Like:

— Integrated with a search engine
— Nice place for networking
— Interacting with the site is clear

What People Don’t Like:

— Some boring content
— The dashboard is a bit slow

31. LiveJournal: Keep Memories

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 1999
  • Headquarter: Russia
  • Founder(s): Brad Fitzpatrick
  • Specialization: Personal info
  • Twitter: @LiveJournal
  • Organic Traffic/Year (Ahrefs): 330K

It is one of the top social media sites in Russia. Its main function is writing down one’s thoughts. It can act as a diary. The good thing is that this allows doing much more. Users can tell their opinions about anything. Yet, one has to be careful. This site complies with Russian law. So their government may censor some content.

What People Like:

— Exchange tips
— Share ideas
— Reliable

What People Don’t Like:

—Only popular in Russia
— It could be censored

32. Logan Paul Vlogs: Young But Popular

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 1999
  • Headquarter: China
  • Founder(s): Shenzhen Tencent
  • Specialization: Messages, Gaming
  • Twitter: @QQInternational
  • Organic Traffic/Year (Ahrefs): 72K

Apart from sending content to their friends and family, teens and adults are able to play games. It’s innovative to have fun while sending a text. This makes it one of the most popular Chinese spaces today. It’s also possible to share videos and songs. Clients can even shop with this app!

What People Like:

— Includes fun games
— Able to shop for goods
— The app partners with a lot of others

What People Don’t Like:

— It partners with shops with a dubious reputation
— Privacy is a bit compromised

33. Qzone: Exclusive Social Media

Top Social Media Sites: Everything You Need to Know in 2019
  • Year Founded: 2005
  • Headquarter: China
  • Founder(s): Tencent
  • Specialization: News, Social Shares
  • Organic Traffic/Year (Ahrefs): 50K

This is an exclusive Chinese network. Such a thing means that only people who live in China are able to access this app. In terms of business, many brands can take advantage of the number of profiles registered here. The majority of them have a verified badge. So, they are likely to spend money on ads and products.

What People Like:

— Keep a private diary
— Listen to music
— Watch videos on the go

What People Don’t Like:

— It’s quite closed
— No API for other webs

Best Social Media Sites We’ve Reviewed…

NameYear FoundedSpecializationTwitterTraffic/Year
1YouTube2005Video Streaming@YouTube8.7B
2Facebook2004News, Social Shares@facebook1.7B
3Twitter2006News, Tweets@Twitter1.7B
4Instagram2010Pictures and Videos@Instagram476.6M
5Reddit2005News, Forum@reddit283M
6Pinterest2009Photo sharing@Pinterest281M
7LinkedIn2002Job Offers@LinkedIn109M
8Quora2009Forum@Quora91.6M
9WhatsApp2009Messages@WhatsApp62M
10Tumblr2007Images and Gifs@tumblr39M
11Medium2012News, Social Shares@medium33.7M
12Ask.fm2010Social Shares@askfm33.7M
13Foursquare2009Business@Foursquare25.5M
14Line2012News, Messaging@LineMessenger21.2M
15Skype2003Video calls@Skype16M
16Flickr2004Videos, Images@Flickr11.9M
17Messenger2011Messages@Messenger9.8M
18Telegram2013Messages@telegram8.9M
19XING2003Work@XING_com4.7M
20Sina Weibo2009News, Social Shares@SinaWeibo4M
21Tinder2012Dating@Tinder4M
22Snapchat2011Messages@Snapchat3M
23Meetup2002Social Shares@meetup3M
24Viber2010Instant Messages@Viber2M
25Nextdoor2011Local meetups@Nextdoor1.7M
26Myspace2003News, Music@Myspace1.3M
27Tik Tok2017Music Videos@tiktok_us917K
28WeChat2011Messages@WeChatApp429K
29InterNations2007Social Shares@InterNationsorg400K
30Baidu Tieba2003News, Forum362K
31LiveJournal1999Personal info@LiveJournal330K
32Logan Paul Vlogs1999Messages, Gaming@QQInternational72K
33Qzone2005News, Social Shares50K

 

10 Social Media Stats You Need to Know

It is hard to conceive our lives without social media. Since its creation, it has become part of everything we do. One of those things is business. This technology allows for reaching all types of customers. Yet, to be successful, one needs to be aware of certain things. These stats will certainly help those who want to improve their digital marketing campaigns.

1. Take a Look at Social Numbers

Today, more than 3 billion users around the world access their social media profiles. That’s almost half the world. In the last few years, that has increased a lot. This is a very nice thing for anyone who makes money using their profiles. One implication, for example, is to enter the market with social networking sites. Creating new customers using those webs will be a smooth process. Another thing to consider is mobile usage. Today, most of the customers (if not all of them) will at some point enter the pages using their phones.

2. The King Is

After almost a decade, Facebook is still at the top of the popular social media sites. Almost 70% of adults worldwide have an account here. Yet, there has been a change in target. Before, it was teens and young ones who accessed their profiles. Now, teens have changed the webs they visit more often. Today, they prefer setting up accounts on Snapchat, for example. Or they like to use Instagram because of its stories.

3. Not Every Age Accesses the Same

As any reader can imagine, the clients who use social media the most are millennials. 90% of the total have this age. The second ones on the list are Gen. X, with 70%. The first ones, then, choose to enter and explore the feeds with their phones. The second group does it with their tablets. This info is vital when teams design their content strategy. With this in mind, they will know how to target their photos and captions.

4. Daily Hours

At least two and a half hours is the average that a person spends when seeing these webs. That’s a lot of time. Some pros in this field believe there are a lot of addicts around. Anyway, customers spend a lot of hours either sharing or seeing. Instagram food images are quite popular among the public. In addition, there are others who only want to scroll down and read the news. That info also considers the minutes one spends sending texts. This process can be quite lengthy.

5. The Power of Marketing

Almost 75% of marketers have made sure that their tactics helped the business. Why? It’s simple. There are almost no persons without a profile on social networking. So, anyone who shares a photo, an ad, or something similar will get exposure. The ones with engagement will grow their business very quickly. Stories on Instagram seem to be a hit. But the option of posting this type of content exists on every page.

6. Get New Clients

As stated above, these types of websites grow every year. The number of accounts on Twitter or Tik Tok, for instance, increased two times in the last few months. What is more, those individuals use their profiles to learn more about the products they would love to add. Some data they find there are reviews and comments from previous clients. If they find really good ones, then these customers are likely to want to buy the devices as well.

7. Don’t Forget About Good Comments

It has become clear that the networks are a helping hand when it comes to doing business. One of the most crucial aspects to improve is customer care. The teams can certainly take advantage of info that lies online. A Facebook page, then, can be a nice source of data. In addition, the profile can be a good chance to answer to bad comments. Almost all clients react in an excellent way after talking to a kind employee.

8. Partner With Relevant Figures

Without influencers, many platforms would not exist. These figures are of crucial importance today. They usually have millions of fans. The idea of being a partner is that they will promote the content of owners account. How? Well, mainly sharing photos with them, or acting as if they have used a certain product or service. 50% of buyers believe in what these influencers recommend. That is why a good comment coming from them is a great advantage.

9. Step up Your Stories

Stories are not a new thing anymore. But they are surely something all Instagrammers enjoy. They are not permanent. Stories vanish after 24 hours. But those are great to tell the brand story, for example. If they want to keep in the feed, it is feasible. Owners just have to take a look at the featured section. After that, they will remain on the profile as if they were common pictures.

10. Optimize for Mobiles

Nobody lives without their phone today. From very young to very old, every buyer owns a cell phone and use it to buy things. Stats show it. More than 90% of persons in the world access their Facebook, LinkedIn, or Pinterest accounts using a mobile device. Brands should not stay behind, then. Having a webpage without optimization is not wise. If anyone wants to enter using the phone and cannot, they will abandon it and never come back.


FAQ Section

What Is Social Media?

Social media sites are those that help to connect with others. In these pages, users create and share content. Such a thing allows them to network with other persons with whom they share a similar interest. There are several kinds of websites like these ones. Some are specialized, such as the ones that help connect persons because of their love for traveling. Others are more general and are aimed at anyone. An example is Facebook.

Why Is Social Media so Important?

It is part of some of the most essential parts of our lives. Personally, social networks help to stay connected with those who are important. It does not matter if they live nearby or far away. Professionally, it provides many opportunities to reach new audiences. This is also known as brand awareness. It means that writing great content, there can be useful to catch users’ attention. Once this is done, these sites allow creating a bond with them to encourage customers to purchase.

What Are the 6 Types of Social Media?

There are many types of social media platforms today. Some experts divide these types into 6. The first one of them has the name of the network. The most popular ones belong here, such as Twitter, Instagram, and more. The pages want to connect individuals with the same interests to share and like other’s posts. The 2nd group is “bookmarks”. They allow for organizing other pages. The 3 class is news. One great example is Reddit.

In 4th in the list of social media sites is media sharing. There, the only supported medium is videos and images. YouTube is the king here. The 5th place is for microblogging. In those places, individuals share small stories. Twitter or Medium are great places for those who look to share short pieces of text. The last one of them is forums. They have very defined categories for discussion. The popular ones in this field are the Chinese webs.

What Kind of Sites Make Money?

Any site can make money. As long as they have Adsense, one can profit from them. Yet, some sites are better than others. Blogs, for example, are great. They usually have unique content. And it is very easy to apply SEO rules there. This, in turn, brings more users. Forums are also very good for this. And it is way easier. One does not need to write articles. Only creating topics is enough. Then, users make all the talking. In this way, they create info that many others will want to read. If more persons go to the site, then they are sure to click on the ads. And in this way, one makes a profit.

Is Facebook the Largest Social Media Platform?

Yes, it has more than 2 billion active users. This means that it the #1 popular social media site. As a result, it should be part of any digital marketing strategy. It is the top network for most age groups. So, with it, one can reach almost any audience. Of course, brands have to do this wisely. For this, they will need the help of experts. Many people study to know how to connect with fans in this type of sites. Be sure to get in touch with them.

Which is the Most Effective Social Media Platform Today?

It depends. Some pages work well for every business. An example of that is Facebook. No matter which the audience is, it is surely there. Yet, for some niches, others are better. There some specialized networks. And they are likely to reap better results. For example, if one aims at those who travel, they should also include TripAdvisor. Yet, this would not be the best place to promote a hardware store. So, being in the top sites helps. But having a presence in specific ones is even better.


The Final Word

Social networking sites are always changing. Since their creation, how they and the functions they offer have changed incredibly. In spite of this, any business that wants to use these pages to reach new customers should always be up to date. For this, reading about the latest trends is really helpful. Doing so allows getting the state of the market and how one can adapt to make the most out of it. And most importantly, having all this info also helps to be prepared for what is to come.

Published: July 19, 2019 | Updated: August 27, 2019
Matt Robinson

Matt Robinson

Matt is an experienced technical writer and translator skilled in writing targeted texts for a variety of audiences. He has a diversified background, including social media management of various products. He is a data-driven strategist and a passionate story-teller. He posts about all social innovations and delivers high-quality research and content to our readers.

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