Top Social Media Blogs
An editorial selection of the social media marketing blogs the HowSociable team keeps an eye on. The list spans platform publishers like Buffer and Hootsuite, news outlets like Social Media Today, and analytics-led blogs like Sprout Social and Brandwatch. This is a curated pick, not a ranking by traffic or subscribers, so it carries no audience numbers, only what each blog covers and who publishes it.
This is HowSociable’s own editorial selection. Every blog was checked to be real and currently publishing as of June 2026.
Selected social media marketing blogs
| # | Blog | Publisher | What it covers |
|---|---|---|---|
| 1 | Social Media ExaminerSocial Media Examiner | Social Media Examiner | Long-running, platform-by-platform tutorials and editorial reads on Meta, Instagram, and changes that affect campaign execution. |
| 2 | Buffer ResourcesBuffer | Buffer | Practical, data-backed posts on posting times, format performance, and engagement patterns, drawn from the scheduling tool's own usage data. |
| 3 | Hootsuite BlogHootsuite | Hootsuite | Benchmarks, reporting templates, analytics guides, and platform-specific statistics in one place. |
| 4 | Sprout Social InsightsSprout Social | Sprout Social | Data-rich trend analysis plus annual benchmark and consumer-expectation reports that teams plan around. |
| 5 | Social Media TodayInforma TechTarget | Informa TechTarget | Daily news across Facebook, Instagram, TikTok, X, LinkedIn, and Pinterest, including creator features and platform updates. |
| 6 | Search Engine Journal (Social)Search Engine Journal | Search Engine Journal | Social media news and strategy with a search-and-discovery angle, covering creator tools and cross-channel tactics. |
| 7 | Later BlogLater | Later | Visual-content and creator-economy guidance, strongest on Instagram, Pinterest, and influencer marketing. |
| 8 | Agorapulse BlogAgorapulse | Agorapulse | Engagement, inbox management, and social-ROI articles aimed at managers and agencies. |
| 9 | SocialPilot BlogSocialPilot | SocialPilot | Scheduling, agency workflow, and reporting guides written for teams managing many client accounts. |
| 10 | Sendible InsightsSendible | Sendible | How-to guides and platform tactics for agencies and multi-account managers, plus an annual management report. |
| 11 | SocialBee BlogSocialBee | SocialBee | Content categorization, evergreen scheduling, and tool round-ups for small businesses and solo marketers. |
| 12 | Metricool BlogMetricool | Metricool | Analytics-led posts on measurement, reporting, and platform performance across channels. |
| 13 | Planoly BlogPlanoly | Planoly | Visual planning and content-calendar advice, with a focus on Instagram and Pinterest. |
| 14 | Brandwatch BlogBrandwatch | Brandwatch | Social listening, analytics, and consumer-intelligence articles for larger brands and research teams. |
| 15 | Meltwater BlogMeltwater | Meltwater | Media monitoring, social listening, and PR-adjacent coverage spanning social, news, and broadcast. |
| 16 | Convince & ConvertConvince & Convert | Convince & Convert | Strategy-first content and social marketing commentary focused on business outcomes rather than tactics alone. |
| 17 | Neil Patel BlogNP Digital | NP Digital | Content and social marketing studies, often backed by large-scale analyses of posts and engagement. |
| 18 | Planable BlogPlanable | Planable | Collaboration, approval-workflow, and content-planning guidance for marketing teams and agencies. |
How this list is chosen
This is an editorial selection compiled by the HowSociable team, not a ranking by measured traffic, subscribers, or any single score. We include blogs that publish regularly, cover social media marketing in depth, and serve a clear audience, whether that is small businesses, agencies, or in-house teams. The order reflects our view of general usefulness rather than a metric, and reasonable people will rank them differently. We deliberately do not list audience figures for these blogs because we do not have verified numbers for them. Each entry links to the blog’s live section so you can judge it yourself.
About this selection
Compiled and reviewed by the HowSociable editorial team. Every blog above was checked to be a real, currently-publishing source as of June 2026. If you reference this page, cite it as:
HowSociable · Top Social Media Blogs · editorial selection, reviewed June 2026 · https://howsociable.com/charts-top-social-media-blogs