Platform ranking
Top by Users
Facebook has the most users of any social platform by its company's own latest figure: 3.07 billion monthly active users, reported for Q4 2023, the last count Meta published for it. Instagram and WhatsApp follow at 3 billion and more than 3 billion. 9 of the 35 platforms report a billion users or more; every figure here is the company's, with its metric and date beside it.
Data as of October 28, 2026. Source: the companies’ own figures; platform list from Wikipedia: List of most popular social platforms (CC BY-SA 4.0)
- Platforms ranked
- 35
- Users at #1
- 3.07B
- Platforms at 1B users or more
- 9
October 2026
The top 10
Each company’s own latest figure, whatever it counts and whenever it published it; the table names the metric and the period.
Users
The 35 most popular social platforms
Ranked by the latest user figure each company published, found and read on October 28, 2026. The platforms, owners, countries and launch years are from Wikipedia’s list; the icons are the platforms’ own.
| RankRank by each company's own latest figure. The small figure is the move since this page's previous table of April 24, 2024. | Platform | Category | Users | Metric | Reported | Since | Share or preview |
|---|---|---|---|---|---|---|---|
| 1 | Social network | 3.07B | Monthly active users | Q4 2023 | |||
| 2 | Photo and video sharing | 3B | Monthly active users | September 2025 | |||
| 3Up 1 since April 24, 2024 | Messaging | 3B | Monthly users | April 2025 | |||
| 4Down 1 since April 24, 2024 | Video sharing | 2B | Monthly logged-in users | May 2019 | |||
| 5Up 1 since April 24, 2024 | Messaging | 1.44B | Combined monthly active users | Q2 2026 | |||
| 6Up 3 since April 24, 2024 | Professional network | 1.3B | Members (registered) | April 2026 | |||
| 7 | Messaging | 1.3B | Monthly active users | September 2017 | |||
| 8 | Messaging | 1B | Monthly active users | March 2025 | |||
| 9Down 4 since April 24, 2024 | Short video | 1B | Monthly active users | September 2021 | |||
| 10 | Messaging | 971M | Monthly active users | Q2 2026 | |||
| 11Up 2 since April 24, 2024 | Short video | 797M | Monthly active users | Q2 2026 | |||
| 12Up 3 since April 24, 2024 | Visual discovery | 640M | Monthly active users | Q2 2026 | |||
| 13Down 1 since April 24, 2024 | Short video | 600M | Daily active users | August 2020 | |||
| 14 | Microblogging | 561M | Monthly active users | June 2026 | |||
| 15Up 1 since April 24, 2024 | Microblogging | 550M | Monthly active users (X and Grok combined) | March 2026 | |||
| 16Up 1 since April 24, 2024 | Messaging | 520M | Mobile monthly active users | Q2 2026 | |||
| 17Up 1 since April 24, 2024 | Social network | 517M | Smart-device monthly active users | Q3 2019 | |||
| 18Down 7 since April 24, 2024 | Forum | 515M | Weekly active uniques | Q2 2026 | |||
| 19Up 5 since April 24, 2024 | Microblogging | 500M | Monthly active users | June 2026 | |||
| 20 | Lifestyle community | 400M | Monthly active users | May 2026 | |||
| 21Down 2 since April 24, 2024 | Questions and answers | 400M | Monthly unique visitors | undated | |||
| 22 | Video sharing | 371M | Monthly active users | Q2 2026 | |||
| 23Down 1 since April 24, 2024 | Workplace chat | 320M | Monthly active users | October 2023 | |||
| 24Up 1 since April 24, 2024 | Messaging | 209M | Monthly active users | October 2014 | |||
| 25 | Community chat | 200M | Monthly active users | February 2026 | |||
| 26 | Messaging | 200M | Users (app listing) | undated | |||
| 27 | Messaging | 193M | Monthly active users (global) | March 2026 | |||
| 28Down 7 since April 24, 2024 | Short video | 179M | Monthly active users | October 2024 | |||
| 29 | Music video | 154M | US monthly viewers | undated | |||
| 30 | Creative community | 130M | Monthly active users | April 2026 | |||
| 31 | Live streaming | 105M | Average monthly visitors | undated | |||
| 32 | Location sharing | 102M | Monthly active users | Q2 2026 | |||
| 33 | Messaging | 70M | Monthly users (company estimate) | March 2025 | |||
| 34 | Microblogging | 60M | Monthly active users | March 2025 | |||
| 35 | Short video | 28.5M | Monthly active users (mobile) | Q2 2025 |
The top 35 by the numbers
- platforms with a billion users or more
- 9
- Facebook, Instagram, WhatsApp, YouTube, WeChat, LinkedIn, Messenger, Telegram, and TikTok; 4 of them run by Meta.
- most platforms in the top 35
- The United States
- 20 platforms; China has 9. 7 countries in all.
- runs the most platforms
- Meta Platforms
- 5 of the 35: Facebook, Instagram, WhatsApp, Messenger, and Threads. Tencent runs 3.
- most common type
- Messaging
- 10 of the 35 platforms, then Short video with 5.
- figures dated 2026
- 16
- 6 more from 2025; 6 are older than 2023, the oldest Viber’s from November 2014; 4 carry no date.
- oldest platform in the top 35
- Launched in 1999, now #16; the newest, Threads, launched in 2023.
What stands out
Three of the top four are Meta’s, and Meta no longer says how big each one is: Facebook’s 3.07 billion is the last per-app figure it published, at the end of 2023, and the Instagram and WhatsApp figures of 3 billion are statements by its founder from 2025, a Threads post and an earnings call, not filings. Nine platforms report a billion users or more; among them only WeChat’s 1.439 billion and LinkedIn’s 1.3 billion are dated 2026, and LinkedIn’s counts members rather than people active in a month, while Messenger’s 1.3 billion dates from 2017. The companies that report every quarter fill the middle of the table: Snapchat (971 million), Kuaishou (797 million), Pinterest (640 million), Weibo (561 million), Reddit (514.6 million weekly) and Bilibili (371 million) all published second-quarter 2026 figures, and X’s 550 million, which SpaceX’s May 2026 registration statement calls an estimate of unique users across X and Grok, is the first figure X’s owner has put in a securities filing since Twitter went private. ByteDance has published nothing global for TikTok since 2021 or for Douyin since 2020, so two of the world’s largest apps rank here on figures their owner has long outgrown, Viber ranks on Rakuten’s 2014 figure, and Baidu Tieba is left out because Baidu’s last figure, from 2015, survives only in press retellings. Ten of the 35 platforms are messaging apps, the United States supplies 20 and China nine, and Meta, Tencent, ByteDance and Microsoft between them run twelve.
What changed since the last snapshot
This page previously showed DataReportal’s estimates of April 24, 2024, as Wikipedia carried them (24 platforms); it now shows each company’s own figure, read on October 28, 2026. 17 platforms changed rank and 11 rows are new, mostly because the basis changed rather than because the platforms grew. These are the largest differences between the two tables.
- +1B
- 2B estimated then; the company’s figure is more than 3 billion monthly users (April 2025).
- +370M
- 930M estimated then; the company’s figure is more than 1.3 billion members (registered) (April 2026).
- Messenger
- +290M
- 1.01B estimated then; the company’s figure is 1.3 billion monthly active users (September 2017).
New to this table: Bilibili, Discord, imo, LINE, Vevo, Picsart, Twitch, Life360, Signal, Tumblr, and Likee. New rows have no comparable figure in the previous one. Source revision
Frequently asked questions
Answers about the ranking, where the figures come from and how often they change.
Which social media site has the most users?
Facebook, with 3.07 billion monthly active users as of Q4 2023, the last Facebook-only count Meta published before it switched to reporting one figure for all its apps (3.64 billion daily active people in September 2026). Instagram and WhatsApp, also Meta's, are next at 3 billion and more than 3 billion; the three sit within a tenth of a billion of each other, on figures dated between February 1, 2024 and September 24, 2025.
Which are the top 10 social media platforms by users?
By each company's latest published figure: Facebook (3.07 billion monthly active users (Q4 2023)), Instagram (3 billion monthly active users (September 2025)), WhatsApp (more than 3 billion monthly users (April 2025)), YouTube (over 2 billion monthly logged-in users (May 2019)), WeChat (1.439 billion combined monthly active users (Q2 2026)), LinkedIn (more than 1.3 billion members (registered) (April 2026)), Messenger (1.3 billion monthly active users (September 2017)), Telegram (significantly over 1 billion monthly active users (March 2025)), TikTok (1 billion monthly active users (September 2021)), and Snapchat (971 million monthly active users (Q2 2026)). The full table above adds the metric each company counts, the period, the owner, the country, the launch year and a link to the source.
How many social platforms have a billion users or more?
9 of the 35, by their companies' figures: Facebook (3.07 billion), Instagram (3 billion), WhatsApp (more than 3 billion), YouTube (over 2 billion), WeChat (1.439 billion), LinkedIn (more than 1.3 billion), Messenger (1.3 billion), Telegram (significantly over 1 billion), and TikTok (1 billion). 4 of them belong to Meta, whose own combined count is 3.64 billion daily active people across its apps (September 2026); 3 rest on figures older than 2023, so the true order inside the group is not knowable from company data alone.
Why are the figures from such different dates?
Because each company decides what it publishes and when. Listed companies report every quarter (WeChat, Snapchat, Kuaishou, Pinterest, QQ, Reddit, Bilibili, and Life360 all published figures for the second quarter of 2026), Meta has reported no per-app figure since the end of 2023, and private companies such as ByteDance and Telegram announce round milestones when it suits them. 16 of the 35 figures are dated 2026 and 6 2025; 6 are older than 2023, the oldest Viber's from November 5, 2014, and 4 carry no date at all. The table sorts by newest figure so you can see which rows are current.
Are all of these figures monthly active users?
No. 28 of the 35 count people active in a month, as the company defines it. The other 7 count something else and are ranked on that figure as published: LinkedIn (members (registered)), Douyin (daily active users), Reddit (weekly active uniques), Quora (monthly unique visitors), imo (users (app listing)), Vevo (US monthly viewers), and Twitch (average monthly visitors). Comparing a member count or a weekly figure with a monthly one overstates or understates the platform, so the metric column names what each company counts.
Which company runs the most of these platforms?
Meta Platforms, with 5 of the 35: Facebook, Instagram, WhatsApp, Messenger, and Threads. Tencent runs 3 (WeChat, QQ, and Qzone); Microsoft and ByteDance run 2 each. Counting by owner matters because Meta now publishes one combined figure for its family of apps rather than a count per platform.
Which country has the most platforms in the top 35?
The United States, with 20 of the 35, followed by China with 9. 7 countries are represented in all, by the headquarters the source lists; 5 of the Chinese platforms are run by Tencent or ByteDance.
Why are TikTok's and Douyin's figures so old?
ByteDance is private and has published no global figure for either app since 2021 (TikTok, 1 billion monthly users) and 2020 (Douyin, over 600 million daily users). Its newer official numbers are regional: TikTok reported 189 million monthly users in the European Union for the first half of 2026 under the Digital Services Act. Third-party estimates run far higher, with DataReportal putting TikTok's ad reach at 1.59 billion in January 2025 and QuestMobile estimating Douyin above a billion monthly users in 2026, but they are estimates, so the table shows the companies' own figures and notes the rest.
How current is this page?
The platform list, owners, countries and launch years come from the Wikipedia revision of October 11, 2026, read on October 28, 2026. The figures were found and read on October 28, 2026, each from the source linked in its preview; the newest was published on August 27, 2026 (Bilibili). Before this read the page showed DataReportal's estimates of April 24, 2024, and the rank moves compare with that table.
How this list is measured
The platforms are the ones Wikipedia’s list records with at least 100 million monthly users (revision of October 11, 2026, read on October 28, 2026), with the owner, headquarters country and launch year as that list gives them. The figure beside each platform is the latest user count its own company published, found and read on October 28, 2026: investor results and stock-exchange filings, official newsrooms, press pages or a founder’s official channel, or the press report that quoted the company where the company’s own page is unreachable from our server (marked in the preview). Nothing is estimated or interpolated, and no third-party tracker figure is used in the ranking.
Platforms are ranked by that figure as published, whatever the company counts: 28 of the 35 report people active in a month, the rest report members, weekly or daily actives, monthly visitors or an app-listing claim, and the metric column says which. Companies publish on their own schedule, so the periods differ by years; a platform whose owner has not refreshed its figure ranks on the old number, and the period column and the notes in the preview say so. Sorting by newest figure shows which rows are current. The type is HowSociable’s label for what the platform mainly is.
Icons are each platform’s own, as published on its site. The small figure beside a rank is the move since this page’s previous table, DataReportal’s estimates of April 24, 2024 as Wikipedia carried them; because that table used estimates and this one uses company figures, a move reflects the change of basis as much as growth.
Source
Platforms, owners, countries and launch years are compiled from Wikipedia’s “List of most popular social platforms”, used under CC BY-SA 4.0. Figures read October 28, 2026. Read from the revision of October 11, 2026.