AI tools for digital marketing are beneficial to small and large businesses. They can simplify creating content, enhancing SEO on webpages, building backlinks, analysing traffic, social media posts, and so much more.
It does not matter if you have an e-commerce store or a brick-and-mortar shop because every business in the 21st century needs an online presence. However, due to all the competition, you need to utilise the power of AI tools for digital marketing to gain a competitive advantage.
What are the best tools for digital marketing? Below are the top 10 AI tools for digital marketing to help you get started.
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1) Flick
Flick is a perfect AI social media assistant for any business owner or individual who wants to gain a more substantial presence on social media platforms like Facebook and Instagram.
The AI assistant can help you with everything, such as writing, brainstorming, research, planning, and more. It can serve as a realistic assistant offering original content ideas for your social media posts to make them more engaging.
Flick focuses more on maintaining the tone of your brand in your written content. It does not produce content but gives you content ideas relevant to your brand. So if you want to build your brand on social media, there is no better AI tool than Flick.
Here is a summary of Flick’s features and benefits:
- Brainstorm various content ideas and suggestions relevant to your brand
- Convert long-form content into smaller content to post on social media
- Create personalised captions reflecting your brand’s tone.
- Schedule social media posts with a single click
New Flick users will receive a 7-day free trial with no contract or long-term requirements. Then, if you wish to continue using Flick, you can purchase a Solo Plan for £11 per month or a Pro Plan for £24 per month.
2) Jasper
Jasper is a sophisticated AI marketing tool that can generate attractive articles, landing pages, social media posts, emails, ad copy, and more.
OpenAI, the company responsible for developing ChatGPT, created Jasper to produce similar human-like text content. You only have to provide a little information, such as the names of your product and brand, and the AI will generate meta descriptions, ad copy, and descriptions.
It only takes a few clicks to produce content that would otherwise take hours to write and create. Anyone new to digital marketing and copywriting should consider checking out Jasper.
Here is a summary of Jasper’s features and benefits:
- AI machine learning adapts to your brand tone to create human-sounding content for it
- Automatically produce all kinds of ad copy and promotional content with a few clicks, including social media posts, articles, and landing pages
- Templates are available to customise your sales content for various pages
- The plagiarism checker ensures the generated content is unique and not found anywhere else online
You can choose between a Starter subscription for $40 or a Boss Mode subscription for $82. The difference between the two is the number of words you can generate.
3) Phrasee
Phrasee is an AI-powered marketing tool that can generate personalised copy for your company or brand. The ad copy reads like it was written by a human, ensuring your audience won’t be able to tell an AI created it automatically.
Here is a summary of Phrasee’s features and benefits:
- The AI machine learning algorithm creates ad copy in line with your company and brand messaging
- Create compelling ad copy for Facebook, Instagram, and emails.
- Personalise your marketing messages to ensure they appeal to your target audience
- Study the engagement and predictive analytics of your content
Phrasee does not have a fixed price advertised. Instead, they offer a custom pricing plan to each company or business person that requests their AI tool based on the company size, audience size, and more.
4) Grammarly
When businesses write or create ad copy to promote to their customers, they must ensure it reads well with no grammatical or spelling mistakes. Otherwise, those companies won’t look very professional if their written content has errors.
Grammarly is a powerful AI content editor and checker to guarantee your ad copy will never have errors or mistakes again. As a result, when clients and customers read your ad copy, they will take you seriously and believe you are a true professional in what you do.
Here is a summary of Grammarly’s features and benefits:
- The AI writing assist suggests changes and improvements to your writing
- Fix writing mistakes with one click
- Discover and learn new vocabulary
- Check for plagiarism
- Check formality level
- Content change recommendations and suggestions come with explanations
- Download plug-in for Microsoft Word and Google Chrome
Grammarly is free if you only want standard spelling and grammar recommendations. However, you must purchase the Premium version to have advanced suggestions for phrases, sentences, and paragraphs. The cost of the Premium version is about $150 per year.
5) Brandwatch
Brandwatch is an AI-powered consumer intelligence platform. It allows business owners to utilise artificial intelligence to better understand their target consumer base. Meanwhile, you’ll learn more about your consumers perceive your products, services, and brand.
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You can use Brandwatch to track conversations about your brand on popular social media websites like Facebook and Instagram. It even scans Twitter, YouTube videos, forums, news, blogs, and influencer posts. Then you can gain in-depth consumer insights into your brand.
Learning the consumer perception of your brand will help you learn about your brand from their perspective. Then you can manage your brand better and make better decisions to increase consumer satisfaction with your brand.
Here is a summary of Brandwatch’s features and benefits:
- Track conversations about your brand on all major social platforms
- App searches through over 12 years’ worth of online data to find these conversations
- Conduct market research
- Identify influencers and influencer marketing
- Generate custom social media analytical reports
Brandwatch does not have a fixed price. Instead, you must contact the company for a custom price quote based on whether you are a small, medium, or large business.
6) DeepL
E-commerce has turned almost every online business into a global business. Because of this, it helps to provide translations for the ad copy and marketing content on your website and anywhere else you promote your company.
DeepL is an AI-powered translation tool that can detect the written language in a document or file and translate it into any other language you want. Many users believe the AI algorithm makes DeepL a much more accurate translator than Google Translate.
Here is a summary of DeepL’s features and benefits:
- Automatically detects the written language used in your document or file
- Translate pasted text, one document, or multiple documents with a single click
- Maximum data security
- Share translation entries with your team
- Available for Windows, Android, Apple
The free version lets you translate a maximum of 3,000 characters and three documents. Alternatively, you can try the DeepL Starter or Advanced versions for 30 days to enjoy unlimited text translations and more document translations.
The paid plans are Starter for $8.74 per month, Advanced for $28.74 per month, and Ultimate for $57.49 per month.
7) ManyChat
ManyChat is an innovative new AI-powered chatbot tool to automate interactive conversations with your customers. This tool could revolutionise online customer support because the AI will engage in human-like conversations with your customers.
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ManyChat integrates with four specific chatting platforms: Facebook Messenger, WhatsApp, Instagram Direct Messages, and SMS. You do not need a human person to chat with your customers on social media because you can rely on the chatbot to engage with them.
The company claims businesses using ManyChat experience 130% more CTR (Clickthrough Rates) than the industry average. Since ManyChat has already powered over one billion online conversations, it could quickly become the number one AI chat marketing platform.
Here is a summary of ManyChat’s features and benefits:
- Automate real-time conversations with your customers
- Customise the interface to support your sales and marketing efforts
- Use the AI chatbot on popular messaging platforms like Facebook Messenger, Instagram Direct Messages, SMS, and WhatsApp
- It only takes about 20 minutes to set up the chatbot
- No previous coding experience needed
The free version lets you communicate with up to 1,000 contacts with your chatbot. But to engage with more contacts, you must upgrade to the Pro version for $15 monthly.
8) Brand24
Brand24 is one of the few AI tools for digital marketing which focuses on tracking positive and negative feedback posted on the internet about your brand or company. It is an AI-powered social media monitoring tool to track your brand reputation and ensure it is not slipping away.
Another feature of Brand24 is monitoring online conversations about your company, products, services, competitors, and brand. If the AI detects negative feedback or comments about your company, you can address them before your reputation sinks further.
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Here is a summary of Brand24’s features and benefits:
- The interface and platform are easy to use and understand
- Real-time monitoring of your online brand reputation
- Receive monitoring reports based on the conversations tracked
Brand24 offers a 14-day free trial to new users. Then, you can choose from one of the four paid plans available. The difference between the plans pertains to the number of users allowed and the number of tracked keywords.
The Individual Plan is $79 per month, the Team Plan is $149 per month, the Pro Plan is $199 per month, and the Enterprise Plan is $399 per month.
9) Surfer SEO
The AI-powered Surfer SEO tool can help your website rank higher in search engine results pages (SERPs) and attract more visitors. Plus, it can simplify your SEO practices by identifying competitive keyword phrases and niches, suggesting content ideas, and providing feedback on your site’s current SEO health.
You don’t only have to use Surfer SEO to boost your website’s ranking in search engines like Google and Bing. You can also use it to optimise your articles, blog posts, social media posts, and anywhere else you post content online.
Here is a summary of Surfer SEO’s features and benefits:
- Conduct quick and relevant keyword research to find keywords that appeal to your target audience
- Implement high-quality keywords into your content
- Perform webpage audits to discover where SEO improvements can be made, such as page speed, keyword density, backlink building, etc.
The Basic Plan is $49/month, the Pro Plan is $99/month, the Business Plan is $199/month, and the Enterprise Plan has a custom price. Contact the company to learn more about the custom price option for larger organisations.
10) SEMrush
SEMrush is an AI-based SEO tool that companies all over the world use to get the best possible organic search results. SEMrush features over 50 AI-based tools that simplify everyday digital marketing tasks, such as content marketing, social media marketing, and PPC.
Scan millions of local and national keywords to locate the best-performing keywords for your brand. Semrush will also provide long-tail keywords and keyword difficulty scores to ensure you choose the best keywords to achieve a higher website rank in SERPs.
Here is a summary of SEMrush’s features and benefits:
- Search millions of local and national keywords to locate high-performing, relevant words to boost your website’s SEO
- Use AI-based Writing Assistant tool to generate content
- Discover the backlink strength of a website or webpage
- Find out your website’s SERPs rank
- Research the SEO of your competition
A 14-day free trial is available for new users.
Three paid versions are available: The Pro Plan is $119.95/monthly, the Guru Plan is $229.95/monthly, and the Business Plan is $449.95/monthly.
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