Over 300 million active users every month reveal that Twitter is one of the important social media networks. Any business interested in getting their media marketing campaign to a new level must be here. The question here is what is the best time to post on Twitter. There is an average of five-hundred tweets sent every day! Trying to make some significant noise out of that seems like a hard job.
But all it takes is a good marketing strategy in place and tweeting at the right time. Twitter can boost a company’s presence if techniques are applied correctly. This service has been known for increasing sales, enhancing traffic, generate leads, and raise brand awareness.
The Basics of Twitter Engagement
Engagement is the one marketers should focus on because it is the hardest to achieve. Getting them might not be easy but understanding what those are is actually simple. This makes it simpler than Facebook or even Instagram, for example. There are three basic things that every marketer should aim for in a marketing campaign:
|Impressions||This refers to the number of times the post was seen.|
|Reactions||Likes, retweets, hashtag clicking, follows, replies, and favorites are all included here.|
|Engagement Rate||This is a ratio of reactions to impressions. In other words, divide the former by the latter.|
This Is How Users Engage with Twitter Content:
- Replying to tweets.
- Retweeting it.
- Favoriting it.
- Clicking on the link suggested.
- Direct-messaging a tweet.
As stated earlier, companies will shift their efforts into trying to generate as many social interactions as possible. This will hopefully translate into the variables mentioned: raise brand awareness, boost traffic, and increase sales.
General Twitter Timing Facts
There are several third-party tools that monitor this site’s activity all the time. In fact, this social network is one of the most monitored in the world. Companies are at the forefront of the little bird 24/7. However, there are some times that favor engagement more than others. The trick then is to know what is the best time of the day to post on Twitter.
Some Interesting Insights on the Best Times to Post:
Click-through rates (CTR) happen at a high peak between Mondays and Thursdays from 1 pm to 3 pm. The activity within that time does not have any specific peak. This time is ideal if getting people to visit a website, landing page, or even LinkedIn profile is the idea here.
Weekend evenings after around 8 pm appear to be the worst times for posting. Trailing right behind it is Fridays after 3 pm. These are the times where the least amount of retweets and clicks were found. Good images are a prime factor in getting engagement. Tweets with good pictures got better responses.
Best Times to Post on Twitter [Infographic]
There are 350,000 tweets been sent every minute. This does not sound like good news for businesses looking to make their content relevant. A smart marketing strategy must be set in place.
There is no space for discouragement. There is space for companies to produce engaging content that gets results. Twitter gives the opportunity to have real interactions by answering questions or making comments.
- It has been proven that 35% of people will right away boycott a brand if they do not get their questions answered. It is not good then to ignore inquiries from users then. Experts recommend always to reply, listen, and engage during the right times. In other words, be social!
- Friday from 9 to 10 am is the best time to post. People find the time within their jobs to take a quick look at the micro-blogging platform.
- The best day to post is Friday. In preparation for the weekend, the audience wants to get some good tweets to get started.
- To play it safe, the best times to tweet are every day from 10 am to noon. This does not include weekends.
- The least amount of engagement happens on Sunday mornings.
When applying the right timing, it is possible actually to find the needle in the haystack. This means, to find that time in which a tweet gets the most likes, retweets, and comments.
Best Time to Tweet to Boost Your Engagement
The type of content being posted is very important. A considerable amount of time has been invested in a tweet. It is smart, witty, and perhaps even comical. But if it gets published at a time where nobody will read it, the time and effort lost might bring forth some tears. To better understand what the best moments to boost engagement are, there are some facts that need to be taken into consideration:
- It seems like people wake up and wind down with their mobile app. Most interactions occur during the early morning and during the afternoon. This is probably because the audience finds it fun to check their feed during their commute.
- Mornings and afternoons are different when it comes to the type of interaction, though. In the morning, there is a higher chance of getting clicks on links. The most common type of interaction in the afternoon is in the form of likes and retweets.
- Most people tweet between 11 am and 1 pm, in every timezone.
Keeping all the above aspects in mind, one can figure out a social media campaign to work that equally taps all of them. It is important also to note the difference between the most popular times to post and the time when tweets get the most engagement. Actually, according to research, these are inversely correlated in some cases.
The most popular hours see a rise in activity, but this does not mean it will get any interaction. This explains the difference between most popular times and times in which tweets get the most reactions. Since most people update their content during lunch, bringing their attention to a tweet is harder, so that time is not recommended.
The Best Times to Tweet to Get More Clicks
The main purpose of a post is to publicize a product within a website. To achieve this, links are added. Obviously, there is a promotional message that entices the audience and makes them actually click on the link.
There are times in which there are better chances of getting those because it is not all the time that people want to move out unto a promotional website:
- Tweets sent between 2 am, and 3 am had the most clicks.
- The greatest amount of clicks happen between 2 am, and 4 am.
- There is a peak between 2 am, and 3 am.
- The time between 9 am, and 1 pm generates the least amount of clicks.
Best Time to Tweet for Clicks Worldwide
- Los Angeles, San Francisco, etc. (Pacific Time): 10:00 p.m.
- Denver (Mountain Time): 7:00 p.m.
- Chicago (Central Time): 2:00 a.m.
- New York, Boston, Atlanta, Miami, etc. (Eastern Time): 2:00 p.m.
- Madrid, Rome, Paris, Berlin, etc. (Central European): 5:00 p.m.
- Cape Town, Cairo, Istanbul, etc. (Eastern European): 5:00 a.m.
- Sydney (Australian Eastern): 1:00 p.m.
- Hong Kong (Hong Kong Time): 5:00 a.m.
- Shanghai, Taipei, etc. (China Time): 7:00 a.m.
- Tokyo (Japan Time): 8:00 a.m.
How to Find the Best Time to Post on Twitter for You [Infographic]
The above analytics are great as a head-start on which way to go in a particular campaign. But it is also positive to observe own data to determine the best time for you. Given the data presented, the chances are that this time is in the morning and evening. However, it is still a good idea to run some tests, just to narrow it down to something even more effective. Easy experiments can be run through a study of this powerful tool: Twitter Analytics. This is very useful and free for every user. Twitter Analytics is a very significant source to help establish which are the best times for tweeting for a particular brand. It is very similar to Facebook Insights and Instagram Insights.
When starting, Twitter Analytics displays a quality summary of how have your past tweets performed in the past, during the last month or so, namely. Remember that three main metrics are tracked to determine which posts are relevant: impressions, engagement, and engagement rate. Tweet Activity displays how do tweets stack up according to these three metrics.
This section even displays how well they stack against each other. The first thing to do to determine the best personal times to upload is to run an experiment. Start by selecting a 1-hour time frame within the times of the day you already know are most active.
A List Could Look Like This:
- In the morning, between 7 am, and 10 am.
- In the afternoon, between 11 am and 1 pm.
- Evening, between 5 pm and 8 pm.
Post three tweets every day, at times determined. One in the morning, one in the afternoon, and the last one in the evening. When the week is over, tally that total engagement per post. This should be done every week if you want to guarantee an easier process every time.
Place these numbers on a spreadsheet and break down each of the three categories and the engaging numbers for each one. This information will help focus on those that are still not getting there. After 30 days of experimentation have passed, determine the average engagement per post. This information will deliver a number to compare with.
Consider a company that is averaging 573 engagements per post. This number is obtained after testing the three periods in a day. To compare how the time of the day affects engagement, take an average of the three categories: morning, afternoon, evening.
These Are The Numbers That Result From That:
- Morning tweets have an average rate of 760.
- Afternoon ones have an average rate of 310.
- Evening has an average rate of 650.
From This Data, the Following Can Be Easily Identified:
- The best time to post to increase engagement is in the morning.
- Evening comes second best.
- Posting in the afternoon is not altogether bad.
All this information is useful to design a more compelling marketing experience.
|Sunday||Sunday is the worst day to post in terms of positive interactions. The little bird does not get much love when people are getting ready for the work week. The best time to publish on TW on Sunday is in the early evening, from 11 am to 2 pm.|
|Monday||Mondays do not seem to make any difference. This is why the best hours to publish on Monday is the safe time from 10 am to 3 pm. The afternoon is the best time in terms of clicking.|
|Friday||Friday is the best day to post in general. When the work week is finishing, people want a little distraction to get things rolling. The best period for posting on Friday is from 9 am to 3 pm.|
What Has Been Learned
When we refer to weekends, Saturday produces great engagement, but this winds down quick by Sunday. Saturdays get a lot of action most probably due to sports events.
Friday delivers the most active engagement and the best times to engage for most companies are at 9 am, and 10 am.
Best Tweeting Times for Nonprofits
Embedded from: https://sproutsocial.com/insights/best-times-to-post-on-social-media/#times-fb
Twitter represents a great place for nonprofits to promote their events. If this sector wants to really get to people, the right times are pivotal for success. It has been found that this sector has particularly special times for engaging with their audience.
- Nonprofits have better results if they post on Wednesday and Friday at 2 pm.
- Besides that, there are other pretty significant times to use. These days and times include Monday at 9 pm, Tuesday at 6 pm, Thursday at 10 am and noon, and Friday at 9 am and 11 am.
- On weekdays, it is safe to post from 9 am to 4 pm.
- Nonprofits do not see too much engagement on Sundays.
- As for the week, nonprofits do not enjoy too much traffic weekends and Mondays.
These type of organizations must make it of utmost importance to effectively communicate with their community. Hence, the importance of using data to drive interaction at the right time.
Best Tweeting Times for B2B Businesses
The best times for B2B are actually pretty much the same as B2C. Any weekday, the appropriate times split into some slots. The best times are 7 am, 8 am, 11 am, 6 pm, and 11 pm.
Best Tweeting Times for Consumer Goods
The key for an engaging interaction is great lines and great landing pages. However, it is always important to know what the best times to post are, regardless of what it is that you sell.
- The best moment for tweeting for consumer goods brands is Saturday at 1 pm.
- The best day for this industry is Saturday. Posts these days get higher chances to work.
- To play it safe, it is advisable to post from 1 pm to 3 pm every day.
- Sundays are not good for consumer goods. There is some significant engagement at 11 am & from 1 pm – 4 pm.
Best Tweeting Times for Tech
Tech is the industry that generates the most expectation given the nature of the industry. They go hand-in-hand with Twitter. These companies are always on the look for new opportunities in LinkedIn, for example.
But even such a powerful sector needs to tap into followers at the right times:
- Friday from 8 am to 9 am is the best time to post for tech brands.
- The best day for tech companies is Friday.
- Tech companies can safely upload posts from 8 am to 4 pm.
- The lowest engagement for tech companies happens on Sundays.
Despite tech been such a beloved industry, the times for interacting with fans are not necessarily ample.
Best Tweeting Times for Education
Education is also an important sector that can take advantage of the power of the little blue bird. From news to information of achievements, posting at the right time is pivotal to getting those words in the know.
- This sector has its best times on Mondays at 3 pm and 7 pm and Saturdays at 3 pm.
- The best day to tweet is Monday.
- The safest times are Monday through Friday from 9 am to 1 pm.
- Despite having a lot of engagement during weekends, Sunday sees a drop that might make educational sectors not use the little bird that day.
Education should take the time to make exhaustive studies to determine its personal best for posts.
Best Tweeting Times for Colleges
Colleges usually use several accounts, one for each department on campus. Having this plethora of accounts under one roof is great.
But it is even greater to know what days and hours will provide greater engagement:
- In general, the best weekdays for colleges to post are pretty much all of them.
- The best times to do this are at 8 am, 5 pm, 7 pm, and 9 pm.
- Weekends also see some important engagement at some times during the evening, especially Saturdays.
- Colleges might also want to stay away from Sundays.
Students are all about education while they are in their college years. They usually represent the majority of a college’s Twitter audience.
Best Tweeting Times for Media
When it comes to Twitter and blogging, media companies have a heavy presence there. This sector is one who gets a lot of attention. The best times of the day for posting are at 6, and 7 am, 11 am, 7 pm, and 10 pm.
Best Tweeting Times for Healthcare
The importance of social media on healthcare services cannot be mentioned just enough. The best times for healthcare institutions is mornings and evenings. Lunchtime is not a time in which people want to know about health, apparently.
- The best time for healthcare institutions to tweet is Wednesday from 11 am to 1 pm.
- Wednesday is the best day to post content.
- Monday through Fridays from 9 am to 4 pm are the safest moments to post.
Weekends are not on the list of days in which hospitals, clinics, and all those involved with medicine will generate engagement.
Twitter Network Summary
|Nonprofits||9 am to 4 pm.|
|B2B||7am-8am, 11am, 6pm, 9pm.|
|Consumer goods||1 -3 pm.|
|Software Services||10 am, 2 pm, 6 pm.|
|Education||9 am to 1 pm.|
|College||8 am, 5 pm, 7 pm, and 9 pm.|
|Healthcare||9 am, 6 pm.|
|Media||6 am-7 am, 11 am, 7 pm-8 pm, 10 pm.|
|Higher Education||8 am, 5 pm, 7 pm, 9 pm.|
Other Means to Promote Twitter Engagement
Throughout this article, the importance of timing has been clearly established. Proven methods and studies back up the effectiveness of this marketing strategy. However, it is not always all about timing. There are other ways in which businesses can drive interaction. Here are some of them:
1. Be Responsive!
If someone responds to a tweet, it is a good idea to reply back. In fact, a response might even trigger a new response from the user.
These types of interactions are pivotal in the Twitterverse. Companies that do not take the time to message their users, especially when they have complaints, risk losing those users to the competition.
2. Be Sweet and Short
On Twitter, the shorter, the better. Now, do not take this to the other extreme. Tweeting too short does not work either. Other networks like Facebook or Instagram can take longer messages because people go in there with that expectation.
Throwing out a link only with no text is a big no-no. The sweet spot for an effective and snappy tweet is 80-110 characters. Keep it short and nice.
3. Advertise the Best Tweets
If there is a tweet that generated really good impressions, take the further step of creating an ad. This will bring this content in front of more people.
Showing up on non-followers will increase the chances of getting responses and will improve the reach of the company being advertised.
Takeaways & Thoughts
- Clicks were the metric that most influenced the present study.
- Some recommended best times for individual time zones showed that peak hours of activity were not the highest ones in clicks.
- Due to different timezones, peak hours in New York might be non-peak hours in London. It is definitively important to consider time zones.
- A thorough study of what works best personally goes a long way into creating a more specific algorithm.
Frequently Asked Questions
Does my Business Need Twitter?
There are several reasons why indeed a business needs to be on Twitter. Crunching it down, it can be said that, first, it is a great tool to create viral promotions and special offers. Why? Because even when some might say that the site is dying, it still has a base of 1 billion active users worldwide.
The platform provides a nice niche for real conversations with customers. Not to mention how easy it is to build relationships with influences. All of this will ultimately benefit a business.
What is the Best Way to Use Twitter for Business?
It is a great start actually to be on social media. There is no denying that social media is now an important part of our lives and all businesses should be there.
The best way to use the site for the business is by applying all techniques that include as many features as possible. Take advantage of lists, for example, to classify influencers. Check their LinkedIn profiles to find meaningful ways to engage with them. Use hashtags to drive users to the brand. Engage with the audience so that they know it is a real person approaching them and with a genuine interest in following.
How Many Twitter Posts per Day is Too Many?
What is the line between enough tweets and actually spamming clients? It is not only about posting and getting likes. It is about staying in the mind of customers long enough that they will remember that particular subject. So, what is the number? It varies.
If an account has more than 10,000 followers, uploading twice a day will do the trick. Now, experts suggest that if an account is growing and trying to engage more, a total of 6 per day is good.
Is Twitter Important For Business?
A little reminder: Twitter has more than 300 million active users. It is great for easy connections with clients. As expressed above, social media is part of our society. Businesses need to be a part of the little blue bird’s movement.
This social media site is important to a business because it helps to connect with customers, it is free and effective, it is targeted, and expanding market reach is easy. There are plenty of other reasons why a business must be here. Numbers speak by themselves.
The Final Word
But it is not only about micro-blogging and let that post fly into oblivion. The success of a marketing campaign relies on well-planned strategies. Timing is crucial, and if there is a trend that increases the chances of getting watched, then you take it. Making a personal study on what works best is also crucial to avoid wasting your time.
Is Twitter a part of your business’s social media strategy? Let us know what other networks you use and how your team has benefitted from a greater online presence.