Pinning keeps one post at the top of your Facebook profile or Page so it's the first thing visitors see — handy for a promotion, an announcement, or your best content. In a Group, the equivalent is a Featured post (older versions: Announcement) that sits above the regular feed. The steps are slightly different for each, and Facebook uses different wording depending on where you are and which app version you have. Here's the current (2026) procedure for all three.
Pin a post to your personal profile
You can only pin your own posts, and just one post can be pinned at a time. Pinning a new post automatically unpins the old one.
On the Facebook app (iOS and Android):
- Open the Facebook app and go to your profile.
- Find the post you want to pin (it must already be published).
- Tap the three-dot menu (⋯) in the top-right corner of that post.
- Tap Pin post — usually the first option. Depending on your app version, this may read Pin to top of profile.
On desktop (facebook.com): go to your profile, hover over the post, click the three-dot menu, and choose Pin post. The post jumps to the top of your timeline with a Pinned label.
Note: a personal profile also has its own separate Featured section for highlighted photos and stories. That is not the same as pinning a post — pinning applies to a full post, while Featured is for photos and stories, which you can combine into collections.
Pin a post to a Facebook Page
To manage a Page post you need to be acting as the Page (or have an admin/editor role). Pinned Page posts go into the Featured section at the top of your Page, and a Page can pin several items there at once — posts, upcoming events, and recent videos.
- Switch into your Page profile, or open the Page in Meta Business Suite.
- Go to the post you want at the top.
- Tap or click the three-dot menu (⋯) on the post.
- Select Pin to top of Page. Some versions label this Pin post.
The pinned post moves to the top of your Page feed with a small pin icon or Pinned tag. Unlike profiles, pinning another post does not replace the first — new pins are added to the Page's Featured section, the newest appears at the front of the list, and pins stay until you remove them; you can reorder them via Manage in the Featured section.
Feature (pin) a post in a Facebook Group
Groups work differently. There's no single "pin" for members — instead, admins and moderators can highlight posts at the top of the group. Regular members usually won't see this option.
- Open the group and find the post.
- Tap the three-dot menu (⋯) on the post.
- Choose Pin to Featured to send it to the group's Featured section at the top. Older versions may label this Mark as announcement or Feature post.
Featured posts appear in a dedicated block above the normal group feed. Unlike a profile, a group can hold more than one featured post at a time, so you can keep several important posts pinned together; Meta does not publish a limit. Older versions may show the "Announcement" wording — both surface the post near the top.
How long a pinned post stays pinned
A pinned or featured post does not expire on its own. It stays put until one of these happens:
- Profile or Page: the pin remains until you unpin it or pin a different post in its place.
- Group: a featured post stays until an admin or moderator removes it.
There's no built-in countdown or automatic unpin, so remember to remove an out-of-date pin yourself.
How to unpin or unfeature a post
Reverse the process using the same three-dot menu:
- Profile or Page: tap the three-dot menu (⋯) on the pinned post and choose Unpin post (may read Unpin from profile or Unpin from Page).
- Group: unpin from Group settings — Meta documents scrolling to Added to group, clicking Edit next to the item, and switching off the Pin to the Featured toggle (older post-menu labels: Remove from announcements or Unfeature post).
Unpinning only moves the post back into your normal feed in its original date order — it does not delete the post, its likes, or its comments.