How much does Facebook pay for views in 2026?

Does Facebook pay for Reels?

Yes, for creators who are in Facebook Content Monetization: Meta lists Reels, photos, text posts and stories as the formats that earn in the program. Reels can also earn Stars, which fans send on live broadcasts, Reels, on-demand video, photos and text posts, and which pay 1 cent each. Outside Meta's monetization tools, a Reel earns nothing from Meta regardless of its view count, so the first question is whether your account is in a program at all.

How many followers do you need to monetize Facebook?

There is no single number; each tool has its own threshold. As published by Meta in August 2026:

How many views do you need to monetize a Facebook page?

Facebook counts minutes watched, not views. For in-stream ads the bar is 60,000 minutes viewed in the last 60 days on on-demand video, or 600,000 minutes including at least 60,000 from live videos for live in-stream ads, and Meta states that crossposted, boosted or paid watch time does not count. Subscriptions accept 180,000 watch minutes or 50,000 post engagements in the last 60 days as the activity test. Facebook Content Monetization publishes no view or minute threshold at all: eligibility is by invitation and by policy compliance.

That exclusion of paid watch time matters if you are tempted to buy views to reach a threshold: Meta excludes paid watch time from the in-stream counter, and its payout page says earnings are adjusted when funds are found to have been earned through "misuse of user engagement to artificially grow earnings". Read our buy Facebook views guide before spending anything; buying views is not a route to monetization and can put a monetized account at risk under those policies.

Can I get paid with 500 followers on Facebook?

Yes, through Stars, the only tool whose published threshold is 500 followers. Meta's Stars requirement is 500 followers for at least 30 consecutive days, an eligible country and compliance with its monetization policies. Each Star pays 1 cent, so the arithmetic is simple: 100 Stars is $1, 500 Stars is $5 (the US minimum payout balance), and 2,500 Stars is $25 (the minimum for most payout methods outside the US). In-stream ads start at 5,000 followers, so they are out of reach at 500. Subscriptions lists 10,000 followers or 250+ return viewers plus a 60-day activity test of 50,000 post engagements or 180,000 watch minutes, which a 500-follower Page is unlikely to meet. Facebook Content Monetization is invite-only with no published follower number.

How do you qualify to be monetized on Facebook?

Three things have to be true at once. First, you need a Page or a profile in professional mode: Meta's rules apply to Pages, professional-mode profiles, events and groups. Second, the account must pass and stay compliant with the Partner Monetization Policies (account-level rules about how content is created, shared and paid for) and the Content Monetization Policies (per-post rules against violent, sexual, criminal, graphic or profane content). Third, you need the tool-specific threshold from the table above, and for in-stream ads Meta also requires that you are at least 18 and live in an eligible country. Meta describes the Page-level review as separate from each product's review: a Page can meet a product's numbers and still fail at the Page level.

How do I monetize my Facebook page?

1. Check eligibility. On desktop, open Meta Business Suite, click Monetization, then View Page eligibility; programs you can join show a Set up button, and the rest are listed under Other monetization programs. On mobile, open the Professional dashboard, tap Monetization, and tap any program to see the criteria it still needs.
2. Express interest in Facebook Content Monetization. Meta's own steps are: go to the dashboard, find the Monetization tab, click Content Monetization to reach the form. Meta says invitations come from an official in-product Facebook or Meta channel: the Facebook app, email, Meta Business Suite or the Professional dashboard.
3. Turn on the tools you already qualify for. Stars at 500 followers for 30 days; in-stream ads at 5,000 followers and 60,000 minutes; Subscriptions at 10,000 followers or 250+ return viewers plus the 60-day activity test.
4. Add a payout account. Meta says that without one you can accrue up to $500 per tool and $1,500 across three tools, and that earnings are forfeited if no payout account is added within 6 months.

How do Facebook payouts work?

Meta releases payouts around the 21st of each month for the previous month's earnings, once your balance reaches the minimum: $5 in the US, and outside the US $25 for most payout methods or $100 for wire transfers. Balances below the minimum carry over to the next cycle. The earnings shown in your dashboard are estimates: Meta reviews them against its monetization policies before paying, and says the final payout may be higher or lower as a result. Depending on your bank, a released payout takes 1 to 7 business days, and up to 10 days internationally.

The honest reality

Meta says it paid $2 billion to Facebook creators in 2024, but it does not publish what that works out to per creator or per view, and the program that replaced in-stream ads, Ads on Reels and the Performance bonus is invite-only. The creator-reported ranges above span more than tenfold for the same format, and the two compilations disagree with each other on Reels, which is the honest picture: the sources attribute the spread to audience country and niche, so two Pages can post the same Reel and earn very different amounts. The one fixed earning rate Meta publishes is 1 cent per Star. Separately, Meta advertises a Breakthrough bonus for US-based creators of up to $5,000 over three months for established creators who are new to Facebook; it is an application program, not a standing rate.

Compare with other platforms

See how this differs from how much Instagram pays, how much YouTubers make and how much TikTokers make, or measure your Page with our free Facebook Engagement Rate Calculator.