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The historical view
Recorded source observations. Chart windows remain historical when current counters refresh.
9 Oct 2026 — 23 Oct 2026 · 10 observations
| Observation date | Followers |
|---|---|
| 5,563,417 | |
| 5,566,824 | |
| 5,570,400 | |
| 5,573,145 | |
| 5,575,978 | |
| 5,580,817 | |
| 5,584,408 | |
| 5,599,939 | |
| 5,606,882 | |
| 5,610,651 |
Life & work
Biography and career records reviewed 23 Oct 2026.
Huda Kattan is the makeup artist and entrepreneur behind Huda Beauty. Her beauty blog began in 2010; the product business followed in 2013, starting with false eyelashes sold through Sephora in Dubai Mall.
GS1 UAEThe Business of FashionThis profile is about Huda Kattan, the person. Huda Beauty is her cosmetics brand, with its own accounts and audience. In June 2025 the company announced that she had bought back the investor’s stake and regained full ownership.
Huda Beauty / PR NewswirePersonal profile
Kattan’s route into beauty included professional makeup training in Los Angeles and work as a makeup artist. Tutorials and practical beauty advice became a central part of her online work.
The Business of FashionThe brand’s first products grew out of that creator-led business. GS1 UAE’s member account describes the transition from a blog and social content to a cosmetics range launched with her sisters.
GS1 UAEThe 2024 Beautyworld industry report identifies Huda Kattan’s personal Instagram as @huda. Huda Beauty’s own website links to @hudabeauty and its branded TikTok, Facebook and YouTube channels.
BeautyMatter / Beautyworld Middle EastHuda BeautyThe June 2025 company announcement named Kattan and Christopher Goncalo as Co-CEOs and Alya Kattan as social strategy lead. Those are operating roles in the business, not paid endorsements of a separate company.
Huda Beauty / PR NewswireBusiness & partnerships
Documented brand relationships for Huda Kattan, with the context and dates supported by the sources.
Founder-led business · June 2025 ownership announcement
Huda Kattan founded Huda Beauty. The company announced in June 2025 that she had bought back the equity held by TSG Consumer, returning the beauty brand to full founder ownership.
Historical co-founded business · February 2025 separation
Kattan co-founded KAYALI with her sister Mona. In February 2025, transaction counsel documented Huda Beauty’s sale of its ownership, with Mona and General Atlantic to own KAYALI independently.
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Huda Beauty · Brand channel
Huda Beauty · Brand channel
Huda Beauty · Brand channel
Huda Beauty · Brand channel
The published record
Dated selections from the published record.
Her initial false-eyelash collection reached Sephora in Dubai Mall.
The Business of FashionHuda Beauty announced the buyback of TSG Consumer’s minority stake.
Huda Beauty / PR NewswireQuick answers
Answers grounded in the sources below.
Huda Kattan is the founder. Huda Beauty is the cosmetics business she launched; the brand has separate social accounts.
GS1 UAEHuda BeautyThe business began with a false-eyelash collection sold at Sephora in Dubai Mall in 2013.
The Business of FashionThe company’s June 2025 announcement said Huda Kattan had bought back TSG Consumer’s stake and regained full control.
Huda Beauty / PR NewswireThe source notes
An independent HowSociable profile. Not affiliated with or endorsed by Huda Kattan.
Statistics retain their source observation dates. A page refresh does not make a historical chart, career record or commercial estimate newer. Figures without a usable source observation are not displayed.
Public counts do not measure unique people, audience authenticity, private reach or actual earnings. Associated brand accounts are labeled separately from personal accounts, and sampled engagement is limited to the posts in that sample.
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The social footprint
The accounts. The audience.
Public accounts and dated observations, kept separate by platform.
Facebook
hudabeauty
Huda Beauty
Huda Beauty · Brand account
7.8M
Followers
Facebook / Apify public-page collectionFollower count shown in the public page header, collected through Apify.
TikTok
hudabeauty
Huda Beauty · Brand account
Huda Beauty · Brand account
12.5M
Followers
TikTok / Apify public profile collectorTikTok public profile count; the platform may round this number.
YouTube
hudaheidik
Huda Beauty · Brand channel
Huda Beauty · Brand account
4.6M
Subscribers
YouTube public channel pageYouTube publishes rounded subscriber counts.
Instagram
huda
5.6M
Followers
Instagram / HikerAPIInstagram
hudabeauty
Huda Beauty · Brand account
Huda Beauty · Brand account
56.2M
Followers
Instagram / Apify public profile collectorPublic account observation; not a count of unique people.
Huda Beauty · Brand account
Huda Beauty · Brand channel
Huda Kattan
Huda Beauty · Brand account
Observation dates can differ. Public counts do not establish unique reach or private engagement; sampled averages describe only the posts named in their source notes.