Review · Social media management tool · Updated July 2026
Metricool Review (2026): The Cheapest Way to Run Many Brands, With Two Catches
Is Metricool worth it? The short answer
Metricool scores 8.5/10. On price-per-brand it is hard to beat: roughly $3–4 per brand once you scale, a genuinely free-forever plan, and analytics and white-label reporting that punch well above the price. Two things hold it back and both cost money: X/Twitter is a paid add-on (about $5 per connected account) on every tier including Free, and its auto-renewal is opaque, with refunds only within 15 days of the first purchase.
Metricool has quietly become the value pick among social media management tools. It bundles scheduling, analytics and ad reporting, and it prices by 'brand' rather than by channel or seat, which makes it unusually cheap for anyone juggling many accounts, freelancers and small agencies especially.
We looked at what the free plan actually includes, where the per-brand price stops being the real price, and the billing behavior people complain about. Here is the honest breakdown.
What is Metricool, and who is it for?
Metricool is an all-in-one social media management platform: schedule posts across most major networks, track native analytics, monitor competitors, and report on both organic and paid performance from one dashboard. A 'brand' is one set of connected profiles, and your plan is sized by how many brands you manage.
- Freelancers and small-to-mid agencies managing many brands on a tight budget
- Anyone who values deep native analytics and white-label client reports
- Solo creators who want a real free plan to start on, not just a trial
It fits worst if X/Twitter is central to your workflow (it costs extra everywhere) or if you need LinkedIn on the free plan (it is locked out).
Metricool pricing in 2026 (per brand, plus two add-on costs)
Metricool prices by brand count, and the per-brand rate falls as you add brands. The advertised price is not the full cost, though, because two features are billed separately.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 brand, most networks except LinkedIn and X/Twitter, ~20 scheduled posts/mo, 5 competitor profiles |
| Starter | $20/mo (annual, 5 brands); ~$25 monthly | Unlimited publishing, LinkedIn, 100 competitor profiles, white-label reports |
| Advanced | $53/mo (annual, 15 brands); scales to 50 brands | Team/client management, role permissions, post approval, more AI credits |
| Custom / Enterprise | Contact sales | Custom brand count, white-label, dedicated manager |
- The real per-brand cost is roughly $3–4/brand once you scale — the reason agencies pick it.
- X/Twitter is a paid add-on at roughly $5 per connected account per month on every tier, including Free.
- LinkedIn is locked out of the Free plan; you need Starter or higher.
Pricing verified against metricool.com in 2026 and may change; check the live pricing page before buying.
Metricool pros and cons
Pros
- Very low cost per brand (~$3–4) — one of the cheapest ways to manage many accounts
- A real free-forever plan, not just a trial
- Analytics and reporting are a genuine strength, including white-label PDF/PPT client reports
- Bundles organic scheduling with paid-ad reporting in one dashboard
- Competitor tracking included from the free plan
Cons
- X/Twitter is a paid add-on (~$5 per connected account/month) on every tier, including Free — a common surprise charge
- LinkedIn is excluded from the Free plan entirely
- Opaque auto-renewal: the invoice and charge often hit the same day with little notice, and refunds are only within 15 days of the first purchase, never on renewals
- Multiple Trustpilot complaints about being billed on inactive or forgotten accounts
Metricool vs. the alternatives
Metricool wins on per-brand economics. The other schedulers we review scale on different units, which changes the math:
| Tool | Free tier | Cheapest paid | Best for |
|---|---|---|---|
| Buffer | Yes — 3 channels, 10 posts | $5/mo per channel | Simple scheduling for a few accounts |
| Metricool | Yes — 1 brand (no X/LinkedIn) | $20/mo (5 brands) | Managing many brands on a budget |
| Publer | Yes — 3 accounts | ~$5/mo + per account | Deep features and AI at a low entry price |
| Later | None (14-day trial) | $18.75/mo (annual) | Visual Instagram planning |
| Hootsuite | None (trial only) | $99/user/mo | Agencies and large teams |
For the simplest single-brand setup, Buffer; for visual Instagram planning, Later; for enterprise approvals and listening, Hootsuite.
Is Metricool worth it?
If you manage several brands and care about analytics, Metricool is one of the best value-for-money tools on the market, and the free plan lets you prove that before paying. The two things to go in with your eyes open about are the X/Twitter add-on and the renewal policy: budget for the former if X matters to you, and set a calendar reminder before renewal because refunds are tightly limited.
- Start on Free to test scheduling and analytics on one brand (skip it if you need LinkedIn or X)
- Move to Starter once you need LinkedIn, unlimited publishing or more brands
- Note your renewal date — refunds are only within 15 days of the first purchase
For budget-conscious multi-brand management, the value is real; just price in the add-ons so the bill matches the headline.
Metricool FAQ
Yes, there is a genuine free-forever plan (not a trial). It covers one brand on most networks with about 20 scheduled posts a month, but it excludes LinkedIn, and X/Twitter is a paid add-on even on the free tier.
Starter is $20/mo on annual billing for 5 brands (about $25 monthly), and Advanced is $53/mo for 15 brands, scaling up to 50. The effective cost works out to roughly $3–4 per brand, which is why agencies favor it.
Because of X's API pricing, Metricool bills X/Twitter as a separate add-on at roughly $5 per connected account per month on every plan, including Free. If X is central to your workflow, factor that in.
Refunds are only offered within 15 days of your first purchase, and never on renewals. Because auto-renewal is charged with little advance notice, it is worth setting a reminder before your renewal date.
Content Marketing Expert · Founder, The Blogsmith
Content marketing expert with 16+ years in SEO, social media strategy, and digital content. Founder of The Blogsmith.