Social Media Calculators
Platform-specific calculators for Instagram, TikTok, YouTube, and more — earnings, follower costs, growth rates.
By platform
Tools in this category
Instagram Engagement Rate Calculator
Instagram-specific engagement rate with benchmarks.
TikTok Engagement Rate Calculator
TikTok engagement rate with creator benchmarks.
YouTube Money Calculator
Estimate YouTube earnings from RPM, CPM, and views.
Twitter / X Engagement Rate Calculator
Twitter / X engagement with realistic platform benchmarks.
Facebook Engagement Rate Calculator
Facebook page engagement with organic-reach-aware benchmarks.
Instagram Money Calculator
Estimate Instagram sponsored-post earnings by followers and ER.
TikTok Money Calculator
Estimate TikTok Creator Rewards and brand-deal earnings.
Cost-Per-Retained-Follower Calculator
The real cost of bought followers after 30-day retention.
Why platform matters
The same metric means different things on different platforms. A 3% engagement rate is excellent on Facebook, average on Instagram, and below par on TikTok. A creator earning $4 per 1,000 views on YouTube is average; the same RPM on TikTok is exceptional. Every calculator here ships with platform-specific benchmarks so your numbers read in context, not in a vacuum.
Pick a platform above to see the tools we've built for it, or browse the full list below.